Product Marketing Manager

HARMAN International; Novi (MI); Hybrid; USD 109,000 - 160,000; Full time

Benefits offered by this job

Hybrid work environment

Employee discounts on HARMAN and 삼성제품(

Learning and development opportunities

Wellness benefits

Tuition reimbursement

Campus fitness center and cafeteria

Inclusive and diverse work environment

Job summary

HARMAN in Novi, MI is seeking a senior automotive product marketing leader to shape strategy, define positioning, and drive global go-to-market execution across a diverse portfolio of automotive technologies.

You will partner with Product Management, Integrated Marketing and Sales to translate customer needs into compelling value propositions, align stakeholders, and deliver a 12-month GTM roadmap with strong cross‑functional collaboration in a hybrid work environment.

Qualifications

• BA or BS degree in business, marketing, communications or engineering.
• 10+ years of progressive experience in automotive product marketing.
• 5+ years of direct experience launching new products.

Responsibilities

• Lead product strategy and go-to-market execution; ensure market relevance and commercial success.
• Shape product-market fit by translating insights into actionable decisions.
• Develop clear, benefit-led product narratives for external perception and internal decisions.

Skills

Product marketing

Go-to-market strategy

Cross-functional leadership

Market analysis

Messaging & storytelling

Strategic planning

Education

BA/BS in business, marketing, communications or engineering

Job description

A Career at HARMAN

As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.

Introduction: A Career at HARMAN Automotive

We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. At HARMAN Automotive, we give you the keys to fast-track your career.

• Engineer audio systems and integrated technology platforms that augment the driving experience
• Combine ingenuity, in-depth research, and a spirit of collaboration with design and engineering excellence
• Advance in-vehicle infotainment, safety, efficiency, and enjoyment

What You’ll Be Part Of

Reporting to the VP of Automotive Marketing, you will drive strategic alignment between product innovation and market opportunity. This role is responsible for shaping product-market fit, defining global go-to-market strategies, and crafting differentiated positioning across a diverse portfolio of automotive technologies.

In this role you will lead cross-functional alignment across senior stakeholders in Product Management, Integrated Marketing, Communications and Customer Accounts to ensure seamless, market-focused execution from concept through launch and beyond. With a strong understanding of customer needs, market dynamics, and competitive forces, you’ll translate complex technical innovations into compelling value propositions that accelerate growth and differentiation in the global automotive space.

How You’ll Make An Impact

• Establish deep alignment with Product Management to lead product strategy and go-to-market execution, ensuring market relevance, competitiveness, and commercial success
• Shape product-market fit by applying a market-backed lens to roadmap development, translating insights into actionable decisions that enhance differentiation and impact
• Develop clear, benefit-led product narratives that influence external perception and guide internal decision-making across key stakeholders
• Translate complex technical features into compelling messaging frameworks that resonate with customers, partners, and industry stakeholders
• Direct the integration of market intelligence and customer voice into early-stage product development through collaboration with Research and Insights teams, fueling data-driven strategy
• Define high-impact product positioning that articulates unique value propositions, competitive advantages, and a market-informed point of view
• Lead the development of USPs and strategic differentiation strategies informed by market trends, competitor analysis, and customer insight.
• Architect co-branding and bundling strategies that leverage partnerships to build value-added go-to-market offerings and ecosystem synergies
• Drive product messaging strategy for global stages such as CES - leading planning, alignment, and execution of messaging across business units and communication channels
• Build and execute a 12-month go-to-market roadmap, integrating across Product, Marketing, and Communications teams to ensure cohesive market execution
• Deliver persuasive product content and sales enablement assets, including naming systems, content strategy, and structured messaging toolkits to accelerate adoption and alignment
• Cultivate and expand strategic partner programs, directing joint marketing strategies and maximizing partnership ROI through well-aligned product narratives
• Act as a unifying force between Product, Sales, and Marketing to ensure priorities, narratives, KPIs, and enablement strategies are fully aligned and optimized across the automotive portfolio

What Makes You A Strong Fit

• BA or BS degree in business, marketing, communications or engineering
• 10+ years of progressive experience in automotive product marketing - with a proven ability to shape strategy, define positioning, and lead successful go-to-market execution
• 5+ years of direct experience launching new products - leveraging deep customer insights, competitive analysis, and cross-functional collaboration in high-tech, market-driven environments
• Exceptional product marketing acumen, a strategic mindset, executional excellence, and a passion for delivering market-driven innovation, with the ability to translate business goals into effective strategies
• Proven ability to influence others; ability to work in a highly matrixed environment. Comfortable interacting with and persuading personnel from executives to entry level—within HARMAN, agencies, and partner organizations to align against a common agenda & priorities
• Capability of connecting abstract, ambiguous, disparate ideas to deepen understanding, create new ideas and reflect on past decisions
• Ability to set priorities, focus energy and resources, establish agreement around intended outcomes/results, and assess and adjust direction in response to a changing environment
• Superior communication, presentation and writing skills; a deep understanding of the business, and consumer needs; capacity to analyze data, distill complex technical concepts into clear and compelling messaging and act on insights
• High proficiency in managing multiple concurrent projects in a matrixed organization as there will be continuous team alignment required in this role
• Solid understanding and aptitude of the following technologies and solutions related to ADAS, Telematics, Cybersecurity, Digital Cockpit solutions, Compute platforms, Cloud solutions and services, Systems of Chip (SoC), Software, Digital Displays, Digital Personal Assistants and Branded Car Audio
• Receptiveness to change, willingness to review courses of action regularly, and a flexible mindset

Bonus Points if You Have

• Engineering related experience, either in R&D, design, or product management
• Sales / Marketing experience in selling product and or services to an automotive OEM or equivalent

Things To Know

• This is a hybrid role with regular onsite presence at the Novi, MI office
• Domestic travel of up to 10% is required
• Successfully complete a background investigation and drug screen as a condition of employment

What You Can Expect

• A hybrid work environment that balances flexibility with in-person collaboration, with most office-based roles onsite three days a week.

• Access to employee discounts on HARMAN and Samsung products (including JBL, Harman / Kardon, AKG, and others)

• Learning and development opportunities through our award-winning HARMAN University programs

• Wellness benefits designed to support your overall well-being

• Tuition reimbursement support

• Access to the HARMAN campus fitness center and cafeteria, where available

• An inclusive and diverse work environment that supports both your professional and personal development

_ Salary Ranges: _

$ 108,750 - $ 159,500

HARMAN is proud to be an Equal Opportunity / Aff… all qualified applicants will receive consideration for employment without regard torace, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.