Product Marketing Manager

Casechek; Northern (KY); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Competitive salary

Annual bonus

401(k) match

Work-from-home flexibility

Unlimited PTO

Parental leave

Medical and dental benefits

Laptop provided

Annual education budget

Job summary

Casechek is seeking a Growth Marketing Manager to own demand generation, drive awareness, and grow pipeline and revenue across Procurement and Payment Solutions. You will partner with Sales, Product, and Customer Success to run integrated campaigns, ABM programs, and funnel optimization that translate market interest into qualified pipeline and revenue.

We value a collaborative, fast-paced startup mindset with a strong track record in B2B SaaS growth marketing, marketing automation, and

Qualifications

• 5-8+ years of experience in B2B SaaS growth marketing, demand generation, or revenue marketing.
• Demonstrated track record of generating qualified pipeline and marketing-influenced revenue for enterprise sales.
• Strong analytical and reporting skills; comfortable owning metrics and ROMI.
• Hands-on expertise with CRM and Marketing Automation (Salesforce and Pardot preferred).
• Ability to balance strategic thinking with hands-on execution.

Responsibilities

• Own the end-to-end demand generation strategy and execution, building integrated campaigns to generate qualified pipeline and opportunities for the Commercial team.
• Drive pipeline acceleration programs to move opportunities through the funnel faster and improve conversions.
• Design and run ABM programs against target accounts in partnership with Sales, executing multi-channel plays that engage hospitals and health systems.
• Plan, build, and execute multi-channel campaigns (webinars, events, email, paid, content) to drive awareness and demand.
• Own lead management, scoring, routing, and attribution; maintain a reporting framework tying campaigns to pipeline and revenue.

Skills

B2B SaaS marketing

Demand generation

Pipeline management

Analytical skills

Cross-functional collaboration

Leadership (1-3 reports)

Education

Bachelor's degree in Marketing or Business

Tools

Salesforce

Pardot

Job description

Casechek is on a mission to innovate the implant supply chain and bring greater transparency to the cost of patient care. From procurement to payment, Casechek automates workflows for vendor supported surgical procedures. Our emergent Bill Only solution provides a comprehensive system of record for Hospitals and Health Systems to manage the complexity of surgical cases with implantable medical devices, expose hidden expenses and surface revenue opportunities.

We are seeking a Growth Marketing Manager to own demand generation and drive awareness, pipeline growth, and revenue across our Procurement and Payment Solutions. As a trusted partner of our Sales, Product, and Customer Success teams, this role builds and runs the integrated campaigns, account-based programs, and funnel optimization efforts that turn market interest into qualified pipeline and closed revenue. Ultimately, you will be accountable for the demand engine that fuels Casechek's growth — measured not by activity, but by the pipeline and revenue you generate.

Casechek is a highly collaborative environment, but our team is also self-motivated and works independently. We strongly believe that great ideas are not created in isolation! Our team interacts with our healthcare customers to understand their needs and ultimately deliver the best user experience as possible.

ABOUT US

• Casechek is based out Chicago's Fulton Market, but we're a hybrid, remote and in-person team.
• We are highly motivated and passionate about solving healthcare's messiest problems with new technologies.
• We value diversity, curiosity, and a passion for learning. The team has a lot of advanced degrees and even a few professional musicians.
• Innovating the implant supply chain is a marathon and not a sprint – we support each other in long-term growth and value developing transferrable skills.

ABOUT YOU

• Ability to balance strategic thinking with hands‑on execution. You build the plan and can run the campaigns.
• Analytical and outcome-driven; you instinctively tie marketing spend and activity back to pipeline and revenue.
• Highly motivated and thrives in a fast-paced, start‑up environment.
• Proven ability to partner with Sales, Product, Customer Success, and Leadership to generate and accelerate pipeline.
• Healthcare industry experience, ideally in Healthcare Technology, Supply Chain, Revenue Cycle, Medical Devices, or Hospital Operations.
• Exceptional interpersonal skills to build strong relationships with customers, colleagues, and other stakeholders.
• Fluent in the modern demand‑gen stack. Including CRM, marketing automation, attribution, and analytics. Need to be comfortable owning the numbers.

RESPONSIBILITIES

Demand Generation & Pipeline:

• Own the end-to-end demand generation strategy and execution, building and managing integrated campaigns that generate qualified pipeline and create opportunities for the Commercial team.
• Drive pipeline acceleration programs that move opportunities through the funnel faster and improve conversion at each stage.

Account-Based Marketing:

• Design and run account-based marketing (ABM) programs against target accounts in partnership with Sales, orchestrating multi‑channel plays that engage and convert priority hospitals and health systems.
• Plan, build, and execute multi‑channel campaigns, including webinars, events, email, paid, and content programs that drive measurable awareness and demand.

Marketing Analytics & Attribution:

• Own lead management, scoring, routing, and attribution, and maintain a reporting framework that ties campaigns to pipeline, opportunities, and marketing‑influenced revenue.
• Continuously analyze funnel performance, conversion rates, and return on marketing investment to inform where to invest next.

Marketing Operations:

• Manage the marketing automation platform and its integration with Salesforce to ensure clean data, reliable lead flow, and accurate reporting across the funnel.
• Partner closely with Sales on shared pipeline goals, service‑level agreements for lead follow‑up, and feedback loops that keep targeting, messaging, and handoffs tight.
• Collaborate with Product and Customer Success to align campaigns with launches, expansion motions, and the realities of customer needs in market.

Requirements

• 5-8+ years of experience in B2B SaaS growth marketing, demand generation, or revenue marketing.
• Demonstrated track record of generating qualified pipeline and marketing‑influenced revenue in support of an enterprise sales organization.
• Strong analytical and reporting skills, with comfort owning metrics such as qualified pipeline generated, opportunities created, conversion rates, campaign performance, and ROMI.
• Hands‑on expertise with CRM software and Marketing Automation (Salesforce and Pardot preferred), including lead management and attribution.
• Ability to operate strategically while remaining highly hands‑on as an individual contributor.
• Experience in managing 1-3 direct reports is strongly preferred
• Experience in Healthcare strongly preferred: Healthcare Technology, Healthcare Supply Chain, Revenue Cycle, Medical Devices, or Hospital Operations.
• Comfortable with MS Excel (analyzing spreadsheets and charts) as well as Microsoft PowerPoint.
• Bachelor's degree in Marketing, Business Administration or relevant field. (MBA preferred).

Why You'll Love Working Here

• Competitive Salary and Annual Bonus – The salary range for this role is $120,000 – $150,000
• Opportunity for Long-Term Incentives (LTI) – Be part of our success with equity or long-term incentive plans that grow with the company.
• 401(k) Match – Invest in your future with our generous matching program to help you build long-term financial security.
• Work-from-Home Flexibility – Enjoy the freedom to work where you're most productive with a supportive hybrid (Chicago) or remote setup (National).
• Flexible Time Off (Unlimited PTO) – Recharge and focus on what matters most with unlimited paid time off tailored to your needs.
• Parental Leave – Take time to bond and care for your growing family with fully paid parental leave options.
• Comprehensive Medical and Dental Benefits – Prioritize your health and well-being with premium plans for you and your family.
• Brand-New Pro-Level Laptop – Equipped with top-tier tools and technology to set you up for success from day one.
• Annual Education Budget – Expand your skills and knowledge with dedicated funding for courses, certifications, and learning resources.