Product Marketing Manager

Vividly, Inc.; Northern (KY); Hybrid; USD 140,000 - 160,000; Full time

Benefits offered by this job

Healthcare, dental and vision

3% employer 401(k)

Remote work stipend

Wellness reimbursement

Meal stipend

Job summary

Vividly, Inc. is seeking a Product Marketing Manager to bridge product, CS, sales, and marketing as we scale in the mid-market and enterprise CPG space.

You will be the first dedicated PMM, shaping the function from the ground up with a lean, revenue-driven team and robust tech stack. You’ll own release communications, enablement, and GTM for new features, translating complex product value into clear narratives for both technical and non-technical buyers, while driving adoption and revenue

Qualifications

• 4-7 years of product marketing experience in B2B SaaS
• Startup experience is required
• Ability to translate complex product functionality into clear narratives for diverse audiences
• Experience owning go-to-market launches end to end, including cross-functional coordination and follow-through

Responsibilities

• Define how we communicate product value internally and externally as we scale into mid-market and enterprise CPG space
• Own the go-to-market process for new feature launches from awareness through post-launch adoption
• Develop enablement materials and battle cards to articulate differentiators and support sales
• Arm sales and SDRs with context to sell and demo new functionality, especially as we move upmarket
• Translate product specs into business value for finance and sales personas

Skills

B2B SaaS

Product marketing

Go-to-market

Cross-functional collaboration

Job description

Vividly is the leading modern trade promotion management (TPM) solution built by and for the consumer packaged goods industry. From campaign creation to deductions management and promotion measurement, we help brands manage every element of trade spend. With our easy-to-use platform and industry-leading experience, we pride ourselves on our ability to bring businesses to the next level.

Not familiar with trade promotion spend? That’s OK. Most people aren’t. It’s an $8 trillion dollar problem that is ripe for disruption by an innovative SaaS startup. In order to grow, consumer packaged goods (CPG) brands spend 20% of their topline revenue to get into retailers and promote their products within those retailers. The problem is that today 70% of those promotions are not ROI positive. This is because ROI is hard to track. The industry operates on emails, pdfs, and xls spreadsheets. At Vividly, we’re solving this massive problem with exciting tactics including AI, Machine Learning, and Fintech and adding value to everyone in the chain. Some of our customers include brands you may use and love - Liquid Death, Amy’s, and Perfect Snacks.

About the Role

Vividly is looking for a Product Marketing Manager to serve as the connective tissue between our product, customer success, sales, and marketing teams. This is a high-impact, cross-functional role that will define how we communicate product value, both internally and externally, as we continue scaling into the mid-market and enterprise CPG space.

You’ll be the first dedicated PMM at Vividly, which means you’ll have the opportunity to build the function from the ground up with the full support of a lean, revenue-oriented team and a robust tech stack.

What You’ll Own

Product Release Communication & Customer Education

• Partner with Customer Success Managers to proactively communicate product releases directly to customers, ensuring they understand what's new, why it matters, and how to use it
• Build and manage a scalable release communication framework that coordinates across product, CS, sales, and marketing
• Own the go-to-market process for new feature launches from early awareness through post-launch adoption
• Develop enablement materials that articulate the strategic differentiators of both new and existing product capabilities, including talk tracks, one-pagers, battle cards, and competitive positioning
• Arm the sales and SDR teams with the context they need to confidently sell and demo new functionality, especially as we continue moving upmarket
• Translate product specs into business value for finance and sales personas, our two core buyers

Feature Adoption & Revenue Impact

• Define and track metrics around feature adoption, customer engagement, and the revenue impact of product releases
• Set goals around adoption rates and upsell revenue tied to new functionality
• Work with CS and RevOps to identify upsell opportunities unlocked by product releases and build the campaigns and materials to activate them

Product Advocacy Program

• Help build and formalize a product advocacy group, structured, incentivized, and consistently engaged
• Leverage power users and customer advisors to surface real-world feedback, validate messaging, and generate case study content
• Help transition the organization from ad hoc customer feedback to a repeatable voice-of-customer program that informs both roadmap and positioning

Who You Are

• 4-7 years of product marketing experience in B2B SaaS, ideally with exposure to CPG, retail, or trade promotion management
• Startup experience is required. This role wears many hats, operates cross-functionally, and expects you to build process where none exists
• Proven ability to translate complex product functionality into clear, compelling narratives for both technical and non-technical audiences
• Experience owning go-to-market launch processes end to end, not just the deck, but the cross-functional coordination and follow-through
• Comfortable operating in a fast-moving, lean environment where priorities shift and autonomy is expected
• Data-driven. You set goals, track outcomes, and use results to iterate
• Strong collaborator who can earn trust across CS, sales, and product without formal authority

Why This Role

Our product is shipping features faster than our customers know about them, and our sales team is selling a roadmap that doesn't always have the enablement to back it up. This hire will directly close that gap and own the process that keeps it closed.

Why Choose Vividly?

We are committed to succeeding as a fully remote team, empowering you with the flexibility to thrive, no commute required. Every Vividly team member receives a stipend upon hire to help create a comfortable, productive home office.

Vividly days off & flexible PTO

For most USA holidays that fall on a Monday or Friday, we turn it into a 4 day weekend! Vividly also offers Flexible Time Off (and we really mean it) to help prevent burn out and fuel creativity.

• Healthcare, Dental and Vision - We cover 100% of your monthly premiums and 50% of all dependents
• 401(k) - With a 3% employer contribution
• Weekly $20 Sharebite Meal Stipend - For every meal you purchase, they donate a meal through Feeding America!
• Monthly $50 Wellness Reimbursement
• Monthly $200 Remote Work Stipend

Commitment to our values - The Vividly Code

• Kind Ambition -We push boundaries with empathy and integrity
• Keep It Real - We are transparent, honest, and authentic
• Customer Love - We act as trusted advisors to our customers
• Own It - We take responsibility and drive outcomes
• Urgency Wins - We move quickly and focus on impact
• Pull Together - We collaborate to win as a team

Please note:

Vividly will never request sensitive information such as your social security number, bank account information, or other non-publicly available information during the application and interview process. If an applicant is extended an offer of employment, such sensitive information will be requested at that time during the onboarding process. Vividly will never ask you to receive and ship packages or goods as part of the interview. Other practices to be on alert for:

• Contact initiated via unsolicited text message or cold call. Vividly does not follow up with candidates through instant messaging applications.
• Our Talent Acquisition team only corresponds from email addresses with the domain ‘@govividly.com’. If a generic email ID ending with Gmail/Yahoo or other domain is used while receiving a job offer or interview call, there is a likelihood of a scammer.
• While some of our jobs can be found on third party job sites, all of our current job opportunities and descriptions are posted on Vividly’s Careers page, or our official LinkedIn Company Page

The U.S. Federal Trade Commission has published helpful articles to help individuals learn more about protecting themselves from recruiting scams and financial fraud. If you believe you were a victim of such a scam, you may contact your local law enforcement agencies. Vividly is not responsible for any claims, liability, losses, damages, or expenses resulting from scammers or impersonators.

The pay range for this role is:

140,000 - 160,000 USD per year (Remote (United States))