Product Marketing Manager

Devtooljobs; New York (NY); On-site; USD 100,000 - 200,000; Full time

Benefits offered by this job

Equity grants

Health benefits

Unlimited PTO

Parental leave

Flexible work options

One Medical Membership

Team lunches

Job summary

Oso in New York is seeking a Product Marketing Manager to define positioning and messaging, lead GTM for new launches, and craft stories that showcase our value to developers. You will collaborate with content, growth, and sales to drive adoption, deliver compelling customer stories, and help shape the roadmap by voicing market needs.

The role requires strong writing, experience in B2B SaaS or developer tools, and the ability to plan GTM from start to finish.

Qualifications

• Experience in product marketing at a B2B SaaS or developer tools company.
• Strong writing and communication skills.
• Launched products or features and planned GTM end-to-end.
• Understands developers and what resonates.

Responsibilities

• Define positioning & messaging across segments, channels, and personas.
• Lead go-to-market for new launches and improvements.
• Tell our story through customer stories, blog posts, webinars, and more.
• Drive product adoption by optimizing the funnel with growth, DevRel, and sales.

Skills

Product marketing

Strong writing

GTM planning

Developer audience understanding

Job description

# Product Marketing ManagerOsoNew York, United StatesPosted 11 months ago**Product Marketing Manager****Old problem, new $25B+ market**Companies like AWS, Stripe, and Twilio have shown that if a technology isn’t core to your value proposition, you should offload it. Still, every engineering team builds and rebuilds one piece: **authorization—how you control who has access to what in your app.** We intend to change that.We see a world where developers never roll their own authorization again, and instead say, **\"Just use Oso\"**—the same way you might say, **\"Just use Postgres.\"** In doing so, we're creating the $25B+ authorization market.**Why Oso?**We have the lead—in traction, capital, and team.* **Traction**: Oso is used by thousands of companies from startups to the Fortune 500, like Wayfair, ProductBoard, Vanta, Brex, Verizon, ZoomInfo, and Duolingo.* **Capital**: We're backed by the world’s best investors, including Sequoia, Felicis, and a standout group of infrastructure founders and operators: Olivier Pomel (Founder, Datadog), Dev Ittycheria (CEO, MongoDB), Armon Dadgar (Founder, HashiCorp), Edith Harbaugh (Founder, LaunchDarkly), Guy Podjarny (Founder, Snyk), Paul Copplestone (Founder, Supabase), Christina Cacioppo (Founder, Vanta), and Calvin French-Owen (Founder, Segment).* **Team**: We’ve spent 5+ years going deep on the domain, meeting with thousands of engineering teams, and solving one of the hardest problems in software.**Why now?**We’re at an inflection point. We've built the foundation—an incredible product, a growing community, and a developer-first motion. Now we need a Product Marketing Manager to help us connect the dots between what we’ve built and the people who need it.## What you’ll do* **Define our positioning & messaging** – Own how we talk about Oso across segments, channels, and personas. You’ll distill complex ideas into clear, developer-friendly narratives.* **Launch new features** – Lead go-to-market for new launches and improvements. From docs to announcements to onboarding flows, you’ll make sure users understand the value.* **Tell our story** – Work with the content team to bring Oso’s value to life through customer stories, blog posts, webinars, and more.* **Drive product adoption** – Collaborate with growth, DevRel, and sales to optimize the funnel and help users get to “aha!” faster.* **Bridge product and users** – Talk to users, surface insights, and help shape the roadmap by being the voice of the market.## Who you are* You’ve done product marketing at a B2B SaaS or developer tools company.* You’re a strong writer and communicator—equally comfortable with a one-pager, a blog post, or a landing page.* You’ve launched products or features and know how to plan GTM from start to finish.* You understand developers—you know how they evaluate tools, how they prefer to learn, and what makes a message resonate.* You’re curious, resourceful, and thrive in fast-moving environments.## Why you might not want to join OsoThere’s no big team to plug into—yet. If you prefer clear lines and static playbooks, Oso might not be the right fit. But if you want to help **define product marketing at a company building a new category**, you’ll thrive here.## **Benefits**In addition to cash compensation, Oso offers a Total Rewards package that includes equity grants, health benefits, and more:* Competitive health, dental, and vision coverage* Mental healthcare to all employees and anyone in their family through Spring Health* Unlimited access to financial advisors through Northstar* Equity Package* Unlimited paid time off (PTO)* Paid parental leave* Flexible work options* One Medical Membership* Quarterly hackathons... and prizes!* Free team lunches every monthThe starting salary for this role is between $100,000–$200,000/year plus equity, depending on experience, skillset, and location.*Oso is an equal opportunity employer. All applicants will be considered for employment regardless of race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, veteran or disability status.*Job DetailsRole Type:Hands-on (IC)Seniority Level:IC2 - Mid-levelRemote:NoRemote Scope:onsite-only