Product Marketing Manager

cohere; New York (NY); Hybrid; USD 130,000 - 165,000; Full time

Benefits offered by this job

Lunch stipend

Health & dental

Pension plan

Parental leave

Enrichment benefits

Education stipend

Vacation days

Office travel budget

Job summary

Cohere seeks a Product Marketing Manager in the United States to lead AI product marketing, driving adoption and growth while differentiating our offerings across the buyer journey. You will partner with product, engineering, data science, marketing, sales, and leadership to align messaging and GTM plans.

In this role you will own GTM for launches, enable sales on Cohere’s value proposition, and perform competitive analysis to inform pricing and marketing strategy in a fast-moving SaaS

Qualifications

• Experience with LLMs and RAG.
• 5+ years of product marketing experience in Enterprise software and SaaS.
• High level of technical acumen and understanding of complex technologies.
• Ability to operate in a fast-moving and constantly changing environment.
• Strong interpersonal skills with a strong sense of conviction and diplomacy.
• Strong communication skills, verbal and written.
• Strong sense of ownership.

Responsibilities

• Work with product managers to understand the key value proposition and target markets and devise marketing campaigns that will drive demand.
• Devise and execute on marketing campaigns, promotions, content marketing initiatives, and build sales trainings/collateral.
• Ensure consistency in brand voice and tone across all content.
• Collaborate with internal teams and external partners to deliver content on time and aligned with business objectives.
• Oversee strategic product launches from beta through GA, ensuring targets are met.
• Enable sales teams at all levels on Cohere’s value proposition and messaging.
• Conduct competitive analysis to inform product development, pricing, and marketing activities.

Skills

LLMs and RAG

Product marketing

Technical acumen

Fast-moving environment

Communication

Ownership

Job description

The Product Marketing Manager will be responsible for developing and executing marketing strategies for artificial intelligence (AI) products, with a focus on driving product adoption and business growth. They will lead the strategy and go‑to‑market for product positioning and competitive differentiation across all stages of the buyer and customer journey.

This role requires a deep understanding of AI technologies and the ability to develop and execute effective marketing strategies that drive growth and increase market share and competitiveness. The Product Marketing Manager will collaborate with cross‑functional teams, including software developers, data scientists, marketing teams, sales staff, and senior company leadership, to ensure successful execution of all marketing initiatives.

Responsibilities

• Work with product managers to understand the key value proposition and target markets and devise marketing campaigns that will drive demand
• Devise and execute on marketing campaigns, promotions, content marketing initiatives, and build sales trainings/collateral
• Ensure consistency in brand voice and tone across all content
• Collaborate with internal teams and external partners to deliver content on time and aligned with business objectives
• Oversee strategic product launches from beta through GA, ensuring targets are met
• Enable sales teams at all levels on Cohere’s value proposition and messaging
• Conduct competitive analysis to inform product development, pricing, and marketing activities

Qualifications

• Experience with LLMs and RAG
• 5+ years of product marketing experience in Enterprise software and SaaS
• High level of technical acumen and understanding of complex technologies
• Ability to operate in a fast‑moving and constantly changing environment
• Strong interpersonal skills with a strong sense of conviction and diplomacy
• Strong communication skills, verbal and written
• Strong sense of ownership

Salary

For candidates in the US, the Compensation Range is : $130,000 - $165,000 USD

For candidates in Canada, the Compensation Range is : $145,000 – $185,000 CAD

Full-Time Employees at Cohere enjoy these Perks

• A weekly lunch stipend of $75/£75 or equivalent in your local currency for lunch.
• Full health and dental benefits, including a separate budget for mental health.
• RRSP matching, 401K, Pension Scheme.
• 100% Parental Leave top‑up for up to 6 months, for either parent.
• Annual enrichment benefits: Arts & culture, fitness/wellness, quality time, and a workspace improvement credit.
• Education & learning stipend for conferences, courses, and coaching.
• 6 weeks of paid vacation (30 working days)
• Budget for traveling to other offices if you are remote, plus an annual company offsite.

How and Where We Work

• Cohere is remote‑friendly. We have offices in Toronto, San Francisco, New York City, London, Paris, Montreal, and more coming soon.
• For those in the office: a daily lunch program, plenty of snacks, and regular community and social events.
• For those not near an office: a co‑working benefit so you can work alongside others in your city.
• Everyone receives a $500 home office stipend to set up your workspace properly.

We strive to create an inclusive work environment for all; we welcome applicants from all backgrounds and are committed to providing equal opportunities. If you require any accommodations during the recruitment process, please submit an Accommodations Request Form, and we will work together to meet your needs.