Product Marketing Manager

Tbwa Chiat/Day Inc; Mississippi; Remote; USD 10,000 - 60,000; Full time

Job summary

An established industry player is seeking a dynamic Product Marketing Manager to drive value-based messaging and content creation in the cybersecurity sector. This role is pivotal in crafting compelling narratives and strategies that resonate with customers and differentiate the company's offerings in a competitive landscape. The ideal candidate will thrive in a fast-paced environment, leveraging their expertise to influence cross-functional teams and ensure alignment in marketing efforts. Join a rapidly growing company that values core principles and fosters a collaborative workplace, where your contributions will significantly impact the organization's success and growth trajectory.

Qualifications

• 3-5 years of experience in cybersecurity product marketing is essential.
• Strong organizational skills and ability to manage multiple projects.

Responsibilities

• Create engaging marketing collateral that addresses cybersecurity problems.
• Conduct market analysis to position services effectively.

Skills

Cybersecurity Product Marketing

Value-based Messaging

Content Development

Market Analysis

Excellent Communication Skills

Project Management

Tools

Digital Asset Management

Social Media

Job description

GuidePoint Security provides trusted cybersecurity expertise, solutions and services that help organizations make better decisions and minimize risk. By taking a three-tiered, holistic approach for evaluating security posture and ecosystems, GuidePoint enables some of the nation’s top organizations, such as Fortune 500 companies and U.S. government agencies, to identify threats, optimize resources and integrate best-fit solutions that mitigate risk.

We are looking for a high energy and proven cybersecurity Product Marketing Manager with experience in an information security company or B2B SaaS tech organization. This individual will work closely with subject matter experts and produce value-based messaging, content and collateral that effectively differentiates GuidePoint Security’s offerings in the market and facilitates sales efforts. This role will be part of the corporate marketing team and report to the Director of Product Marketing.

The ideal candidate will thrive in a fast-paced environment. This person should be driven by absorbing and learning about every facet of cybersecurity, and passionate about building and communicating the value story and drivers behind products and services.

Roles and Responsibilities:

• Master storyteller – be able to translate the technical content from SMEs into engaging collateral that draws customers in and clearly articulates how our solutions help address critical cybersecurity problems.
• Drive thought leadership messaging & positioning for assigned offerings.
• Create differentiated, value-based content and collateral based on understanding both the competition and the buyer personas involved in a purchase decision.
• Craft compelling Offer messages for use across marketing channels and activities.
• Lead content development and go to market strategy for new and existing offerings. This may include writing or reviewing marketing copy, writing web page copy, sales collateral, blogs, whitepapers and videos – and collaborating with various teams to ensure communication and goals are aligned.
• Conduct market and competitive analysis to better position services.
• Contribute to the company’s blog strategy and content creation.
• Manage our Digital Asset Management platform to ensure that every service area has updated and relevant content, and maintain source documents and materials in designated central repository.

Required Experience:

• 3-5 years’ cybersecurity product marketing experience (must have previous Cybersecurity experience).
• Detail-oriented and organized multi-tasker who can execute multiple projects and initiatives simultaneously.
• Demonstrated success in value-based messaging and competitive positioning.
• Excellent written and verbal communication skills.
• Relevant subject matter expertise in the cybersecurity products, services and industry.
• Understanding of how a product/service is sold and the toolkit needed to enable sellers.
• Proven ability to influence cross-functional teams and work collaboratively.
• Preferred experience: social media, various content types, support for digital marketing campaigns, and ability to write web content.

Travel Requirements:

• Remote.
• 10-15% travel (more or less can be discussed with manager).

Physical Requirements:

• Sedentary work.
• Substantial movement of the wrists, hands, and/or fingers for a minimum of 8 hours a day.
• Required to have close visual acuity to view computer terminal and/or extensive reading for a minimum of 8 hours a day.

Why GuidePoint?

GuidePoint Security is a rapidly growing, profitable, privately-held value added reseller that focuses exclusively on Information Security. Since its inception in 2011, GuidePoint has grown to over 1000 employees, established strategic partnerships with leading security vendors, and serves as a trusted advisor to more than 4,200 customers.

Firmly-defined core values drive all aspects of the business, which have been paramount to the company’s success and establishment of an enjoyable workplace atmosphere. At GuidePoint, your colleagues are knowledgeable, skilled, and experienced and will seek to collaborate and provide mentorship and guidance at every opportunity.

This is a unique and rare opportunity to grow your career along with one of the fastest growing companies in the nation.

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