Product Marketing Manager

Celarity; Minneapolis, Saint Paul (MN, MN); Hybrid; USD 100,000 - 135,000; Full time

Job summary

Celarity is seeking a Product Marketing Manager to turn technical product insights into engaging narratives across videos, podcasts, web content, and social media. You will craft stories, manage campaigns, and support launches to drive growth in a manufacturing tech platform.

This role demands 3–7 years in content or product marketing, strong collaboration, and fluency with digital channels and AI content tools; a marketing or communications degree is required.

Qualifications

• 3-7 years of experience in content or product marketing.
• Proven ability to create compelling multimedia content.
• Strong storytelling, editing, and production skills.
• Skilled in digital marketing channels and content management.
• Experience with AI tools for content optimization.
• Excellent collaboration and communication abilities.
• Ability to manage multiple projects independently.
• Experience supporting product launches and campaigns.
• Knowledge of manufacturing or industrial markets is a plus.
• Bachelor's degree in Marketing, Communications, or related field.

Responsibilities

• Transform complex technical concepts into engaging stories and content.
• Collaborate with teams to support product launches and campaigns.
• Produce videos, podcasts, web content, and social media assets.
• Manage and organize the content library for easy access and reuse.
• Leverage AI tools to optimize content creation and distribution.

Skills

Content marketing

Product marketing

Multimedia content

Storytelling

Editing

Production

Digital marketing

Content management

AI tools for content optimization

Collaboration & communication

Project management

Product launches

Manufacturing industry knowledge

Education

Bachelor's degree in Marketing, Communications, or related field

Job description

Employment type: Full-time, permanent

Pay Information: $100,000-$135,000

Location: Minneapolis, MN (hybrid)

Drive innovative content marketing strategies by transforming complex product insights into compelling stories, videos, and digital experiences. Collaborate across teams to amplify brand presence, support product launches, and foster customer engagement—delivering measurable growth and impactful storytelling.

Role Overview

As a Product Marketing Manager, you will leverage customer and product knowledge to craft engaging narratives that promote our manufacturing technology platform. Your work will involve creating multimedia content, managing campaigns, and supporting product launches to accelerate growth and brand recognition. You will thrive in a fast-paced environment, experimenting with new formats and channels while collaborating with cross-functional teams. Your goal is to ensure our story reaches and resonates with the right audience, contributing to our mission of transforming manufacturing.

Day in the Life

• Transform complex technical concepts into engaging stories and content.
• Collaborate with teams to support product launches and campaigns.
• Produce videos, podcasts, web content, and social media assets.
• Manage and organize the content library for easy access and reuse.
• Leverage AI tools to optimize content creation and distribution.

Your Qualifications

• 3-7 years of experience in content or product marketing.
• Proven ability to create compelling multimedia content.
• Strong storytelling, editing, and production skills.
• Skilled in digital marketing channels and content management.
• Experience with AI tools for content optimization.
• Excellent collaboration and communication abilities.
• Ability to manage multiple projects independently.
• Experience supporting product launches and campaigns.
• Knowledge of manufacturing or industrial markets is a plus.
• Bachelor's degree in Marketing, Communications, or related field.

What We Believe In

Celarity believes a key part of creating happy careers is first creating inclusive connections for ALL talent through exposure and access. Celarity knows the importance of providing exposure, access, and equitable opportunities and is on a mission to connect open, qualified, and available candidates to careers in the Marketing, Creative, Digital, Operations, Human Resources, and Financial industries. Celarity is an Equal Opportunity Employer. For Celarity, it’s about the quality of relationships through ethical business practices. We have a responsibility to employees, clients, and the community. Hiring decisions are made without regard to: Race color creed religion national origin gender age marital status disability public assistance status veteran status sexual orientation or any other characteristic protected by federal, state, or local laws.