Product Marketing Manager

The Richmond Group USA; Milwaukee (WI); On-site; USD 90,000 - 130,000; Full time

Job summary

The Richmond Group USA in Milwaukee is seeking a Product Marketing Manager to shape product strategy, drive successful launches, and lead marketing initiatives that grow the business. This role collaborates with product, sales, engineering and operations to build compelling positioning, messaging, and go-to-market plans that accelerate product adoption and revenue growth.

Ideal candidates have proven experience launching multiple products, strong cross-functional leadership, and a metrics-driven

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Experience in product, channel, or brand marketing, with a strong preference for product marketing experience.
• Proven success leading multiple new product launches and commercialization initiatives from concept through market introduction.
• Experience developing product positioning, value propositions, messaging, and competitive differentiation.
• Strong understanding of go-to-market strategy and sales enablement.
• Ability to develop and execute marketing growth plans tied to measurable revenue, market share, and product adoption objectives.
• Experience leveraging customer insights, competitive intelligence, industry trends, and KPIs to drive data-informed decisions.
• Proven ability to lead complex cross-functional initiatives involving product management, sales, marketing, engineering, and operations.
• Strong project management, communication, organization, and prioritization skills.
• Ability to effectively manage projects with visibility across senior and executive leadership.

Responsibilities

• Shape product strategy and roadmap in collaboration with product, sales, and engineering.
• Drive successful new product launches and commercialization initiatives from concept to market introduction.
• Develop product positioning, messaging, and value propositions for key markets.
• Lead go-to-market strategies and sales enablement programs to drive revenue growth.
• Leverage market and customer insights to identify opportunities and inform decisions.
• Coordinate cross-functional initiatives with stakeholders across the organization.

Skills

Product marketing

Go-to-market strategy

Cross-functional leadership

Marketing communications

Brand differentiation

Project management

Data-driven decision making

Market insights

Sales enablement

Education

Bachelor's degree in Marketing or related field

Job description

PRODUCT STRATEGY | GO-TO-MARKET | NEW PRODUCT DEVELOPMENT

The TRG Growth Practice is excited to be partnering with a leading global manufacturer to identify a Product Marketing Manager for a key business unit in the Milwaukee area. This is an outstanding opportunity to join a growing organization in a highly visible role focused on shaping product strategy, driving successful new product launches, and developing marketing initiatives that directly contribute to business growth.

This role is ideal for a strategic, commercially minded marketer who enjoys owning the upstream product journey and working at the intersection of product, marketing, sales, engineering, and operations. You’ll have the opportunity to develop product positioning and value propositions, build go-to-market strategies, lead commercialization efforts, and leverage market and customer insights to identify new opportunities for growth.

What We’re Looking For:

• Bachelor’s degree in Marketing, Business, or a related field
• Experience in product, channel, or brand marketing, with a strong preference for product marketing experience
• Proven success leading multiple new product launches and commercialization initiatives from concept through market introduction
• Experience developing product positioning, value propositions, messaging, and competitive differentiation
• Strong understanding of go-to-market strategy and sales enablement
• Ability to develop and execute marketing growth plans tied to measurable revenue, market share, and product adoption objectives
• Experience leveraging customer insights, competitive intelligence, industry trends, and KPIs to drive data-informed decisions
• Proven ability to lead complex cross-functional initiatives involving product management, sales, marketing, engineering, and operations
• Strong project management, communication, organization, and prioritization skills
• Ability to effectively manage projects with visibility across senior and executive leadership

All applicants must be authorized to work in the U.S. All qualified applicants will receive consideration for employment without regard to the individual's race, color, sex, national origin, religion, age, disability, genetic information, status as a military veteran or any other characteristic protected by applicable law.