Product Marketing Manager

Zurn Water, LLC; Milwaukee (WI); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive Salary

Medical, Dental, Vision Insurance

Matching 401(k) Contribution

Up to 3 weeks starting vacation

12 Paid Holidays

Annual Bonus Eligibility

Educational Reimbursement

Employee Stock Purchase Plan

Job summary

Zurn Water, LLC is seeking a Product Marketing Manager II to lead the marketing growth plan for the Drains product category. This role includes responsibilities such as brand strategy development, new product launches, and cross-functional collaboration to drive business growth.

The ideal candidate will have 8+ years of experience in product marketing, strong project management skills, and proficiency in Microsoft Office and Adobe tools. Excellent benefits including competitive salary and vacation offerings are provided.

Qualifications

• 8+ years of experience in product, channel, or brand marketing.
• Experience leading successful product launches.
• Ability to travel up to 25%.

Responsibilities

• Develop and execute marketing growth plan for the Drains product category.
• Lead brand strategy, including positioning and value proposition.
• Own new product launch execution and go-to-market strategy.

Skills

Product Marketing

Brand Strategy

Cross-Functional Collaboration

Data-Driven Decision Making

Project Management

Education

Bachelor’s degree in marketing, business or related field

Tools

Microsoft Office

Constant Contact

Canva

Adobe

Job description

Product Marketing Manager II

The Product Marketing Manager II owns the upstream portion of the product journey to market by leading the product positioning and the development of the growth plan through new product development for the Drains product category. This position leads collaboration with cross‑functional teams to create effective marketing campaigns and develop product positioning strategies that drive business growth.

Essential Job Functions

• Develop and execute marketing growth plan for the Drains product category/business unit with insights from product management, channel marketing and sales, directly contributing to revenue growth targets.
• Lead brand strategy for the Drains product category/business unit, including positioning, value proposition, and competitive differentiation.
• Own new product launch execution from concept to market, including go‑to‑market strategy, messaging, and sales enablement tools.
• Drive measurable business outcomes including market share growth, product adoption rates, and revenue contribution through strategic marketing initiatives.
• Establish and track KPIs for marketing campaigns and product launches, ensuring data‑driven decision making and accountability for results.
• Lead cross‑functional collaboration between product, marketing, sales, and creative teams to ensure alignment on market strategy and customer needs.
• Establish and analyze market intelligence, including competitive benchmarks, customer insights, and industry trends to inform strategic decisions.

Qualifications

• Bachelor’s degree in marketing, business or related field required.
• 8+ years of experience in product, channel, or brand marketing, ideally with a focus on product marketing with experience driving go‑to‑market launches.
• Must have led multiple successful product launches and commercialization initiatives.
• Experience managing cross‑functional projects with executive visibility.
• Proven experience working in a cross‑functional environment with engineering, operations, marketing, and sales.
• Proficient in Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams), Constant Contact, Canva and Adobe.
• Strong prioritization, organization, and project management skills.
• Ability to travel up to 25%.

Total Rewards and Benefits

• Competitive Salary
• Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance
• Matching 401(k) Contribution
• Health Savings Account
• Up to 3 weeks starting vacation (may increase with tenure)
• 12 Paid Holidays
• Annual Bonus Eligibility
• Educational Reimbursement
• Matching Gift Program
• Employee Stock Purchase Plan – purchase company stock at a discount!

Agency Disclaimer

THIRD PARTY AGENCY: Any unsolicited submissions received from recruitment agencies will be considered property of Zurn Elkay, and we will not be liable for any fees or obligations related to those submissions.

Equal Opportunity Employer

Minority/Female/Disability/Veteran