Product Marketing Manager

Allegro MicroSystems; Manchester (NH); On-site; USD 110,000 - 170,000; Full time

Job summary

Allegro MicroSystems seeks a Product Marketing Manager to join the High Performance Power team. You will bridge market demand, technology, and business execution to drive NPI launches, pricing, and revenue growth.

In this role, you will define roadmaps, capture VOC, develop MRD/PRD, and collaborate with design, applications, global sales, and key customers to accelerate design-ins and scale product success.

Qualifications

• Master's degree in Electrical Engineering (MSEE) or MBA.
• 4–8 years in product marketing, applications engineering, or systems engineering in semiconductors.
• Strong knowledge of analog/mixed-signal semis, power management ICs, gate drivers, or motor control.
• Understanding of semiconductor business models, pricing, TAM/SAM/SOM, and design-in/sales lifecycles.
• Proven track record bringing IC products from concept to ramp.
• Excellent written and verbal communication; able to present to executives and engineers.
• Willing to travel domestically and internationally (≈15–25%).

Responsibilities

• Define multi-year product roadmaps for high-performance power solutions.
• Conduct VOC interviews with automotive, industrial, and data center customers.
• Translate customer needs into MRD/PRD with prioritized features.
• Perform competitive analysis and teardowns to sustain competitive advantage.
• Lead end-to-end NPI launches for tape-out and silicon release.
• Develop technical collateral (datasheets, white papers, guides, decks).
• Roll out evaluation kits, reference designs, and GUI collateral with EE teams.
• Provide training to sales, FAEs, and distribution partners.
• Drive design-win momentum and pipeline health.
• Formulate value-based pricing strategies and quote escalations.
• Engage in strategic customer engagements and contract negotiations.
• Forecast five-year revenue, units, and ASPs for operations and planning.
• Collaborate with Supply Chain, Operations, and Quality on lifecycle decisions.

Skills

VOC interviews

Roadmap planning

Pricing strategies

Customer engagements

Presentation to execs

Cross-functional leadership

Travel readiness

Education

MSEE or MBA

Job description

The Allegro team is united by a clear purpose-advancing technologies that make the world safer, more efficient, and more sustainable. With over 30 years of experience in semiconductor innovation, we bring that purpose to life across every part of the business-from breakthrough product development and customer success to how we show up for each other and the communities we serve.

The Opportunity

We are seeking an energetic, commercially minded, and technically proficient Product Marketing Manager to join our High Performance Power team reporting directly to the Business Line Director.

In this pivotal role, you will act as the bridge between market demand, technology innovation, and business execution. You will drive both inbound product definition (understanding customer pain points, market trends, and defining next-generation ICs) and outbound marketing execution (go-to-market strategies, product launches, collateral generation, pricing, and revenue growth). You will work closely with IC Design, Applications Engineering, System Architecture, Global Sales, and key OEM/Tier-1 customers worldwide.

What You'll Do

Product Strategy & Roadmap Definition (Inbound Marketing)

• Collaborate with the Business Line Director, Lead Architects, and Systems Engineering to define the multi-year product roadmap for high-performance power solutions (e.g., Power Management ICs, DC-DC regulators, and Application Specific power products).
• Conduct voice-of-customer (VOC) interviews with key automotive, industrial, and data center customers to capture explicit technical and commercial requirements.
• Translate customer pain points into actionable Market Requirement Documents (MRD) and Product Requirement Documents (PRD) with clear feature prioritization and value propositions.
• Perform comprehensive competitive analysis, benchmarking, and teardowns to maintain an enduring competitive advantage.

Go-to-Market & New Product Introductions (Outbound Marketing)

• Lead end-to-end New Product Introduction (NPI) launch plans to ensure commercial readiness upon tape-out and silicon release.
• Partner with Technical Marketing and MarCom to generate compelling technical collateral, including product briefs, datasheets, white papers, application notes, selector guides, and customer-facing pitch decks.
• Define and roll out evaluation kits, reference designs, and software/GUI collateral in coordination with Applications Engineering to accelerate customer design-in cycles.
• Deliver technical and commercial training to Allegro's direct sales teams, Field Applications Engineers (FAEs), and global distribution partners.

Business Development & Revenue Growth

• Drive design-win momentum and pipeline health by actively tracking key customer opportunities through Allegro's CRM.
• Formulate and manage value-based pricing strategies, gross margin targets, and quote escalations across volume tiers and geographical regions.
• Participate directly in strategic customer engagements, technical deep-dives, and contract negotiations alongside regional sales teams.
• Develop five-year revenue, unit volume, and Average Selling Price (ASP) forecasts to feed into manufacturing operations and financial planning.

Cross-Functional Execution

• Serve as the commercial champion across product phase-gate reviews from concept through mass production.
• Work in lockstep with Supply Chain, Operations, and Quality teams to manage product lifecycle decisions, lead-time expectations, capacity planning, and product change notifications (PCNs).

Who You Are

• Master's degree in Electrical Engineering (MSEE) or an MBA.
• 4 to 8 years of relevant experience in product marketing, applications engineering, technical marketing, or systems engineering within the semiconductor industry.
• Strong foundational understanding of analog and mixed-signal semiconductors, power management ICs, gate drivers, or motor control topologies.
• Solid grasp of semiconductor business models, pricing strategies, market sizing (TAM/SAM/SOM), and design-in/design-win sales lifecycles.
• Demonstrated track record of successfully bringing new IC products from concept phase through volume commercial ramp.
• Outstanding verbal, written, and presentation skills; comfortable presenting to C-level customer executives as well as engineering design teams.
• Proven ability to influence cross-functional teams without direct authority in a matrixed global organization.
• Capable of domestic and international travel (approx. 15–25%) to customer sites, industry conferences, and design centers.

Why Allegro?

Join Allegro and become part of a team where your contributions truly matter.

We foster a culture of Real Innovation, empowering you to push boundaries, develop cutting- edge solutions, and drive continuous improvement.

Your work will create a Real Impact by solving complex real-world challenges that fuel our success and shape the future of technology.

You'll experience Real Connection, collaborating with talented colleagues around the globe in an environment built on trust, respect, and a shared purpose.