Product Marketing Manager

Fireflies; Lisbon (IA); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Competitive compensation

Work remotely

Paid time off

Flexible working hours

LGBTQ+ friendly

Tech reimbursements

Job summary

A leading AI-driven collaboration platform is seeking a Product Marketing Manager to own marketing strategy and messaging for their offerings. The ideal candidate will create compelling content, conduct market research, and drive product adoption through innovative promotional campaigns. Exceptional writing skills and experience in a SaaS environment are crucial. This role allows for remote work in the United States, fostering a culture of collaboration and accountability.

Qualifications

• Proven experience as a Product Marketer or in growth marketing within SaaS.
• Excellent writing skills for customer-centric content.
• Deep understanding of market research and customer segmentation.
• Collaborative mindset with product, sales, and design.

Responsibilities

• Own the strategy, messaging, and execution of marketing initiatives.
• Craft product descriptions and marketing collateral.
• Conduct market research for understanding customer needs.
• Create thought leadership content such as blog posts and social media narratives.

Skills

Product marketing experience

Exceptional writing skills

Market research

Analytical mindset

Collaboration skills

Job description

Fireflies.ai is the #1 AI teammate for meetings, trusted by over 20 million people across more than 500,000 organizations from fast-growing startups to Fortune 500 enterprises. Whether in sales, project management, marketing, operations, or product development, Fireflies is revolutionizing team collaboration by capturing knowledge, automating repetitive tasks, and enhancing productivity before, during, and after every meeting.

Recognized as a category-defining platform, Fireflies has achieved unicorn status with a valuation exceeding $1 billion. Ramp data shows Fireflies is the 6th most purchased AI platform in the US. Chances are, you’ve already seen Fireflies in action, quietly powering one of your recent meetings.

Role Overview

As a Product Marketing Manager, you will own the strategy, messaging, and execution of initiatives that drive awareness, adoption, and retention of Fireflies.ai's offerings. This role goes beyond traditional marketing; you’ll serve as the key voice for our product, translating its capabilities into compelling narratives that resonate with users. Your success will be defined by your ability to align marketing with product growth goals while continually elevating our user experience.

Key Responsibilities

Content Creation

• Craft compelling product descriptions, feature overviews, and landing page copy.
• Develop marketing collateral, including brochures, datasheets, email campaigns, and nurture sequences.
• Write scripts for product demos, sales presentations, and promotional videos.
• Create thought leadership content such as blog posts and social media narratives.

Market Positioning & Strategy

• Conduct in-depth market research to understand customer pain points, behaviours, and preferences.
• Define the product's unique value propositions and messaging framework.
• Collaborate with cross-functional teams to ensure consistent alignment on go-to-market strategies.

Growth & Analytics

• Develop and execute promotional campaigns that drive product awareness, leads, and adoption.
• Leverage analytics to measure campaign success, identifying opportunities to optimize marketing performance.
• Monitor market trends and customer feedback to inform product and marketing strategies.

What We're Looking For

• Proven experience as a Product Marketer or in a growth marketing role within a SaaS environment.
• Exceptional writing skills with the ability to create customer-centric, persuasive content.
• Deep understanding of market research, customer segmentation, and value-driven messaging.
• A strong analytical mindset paired with creativity to experiment and innovate.
• Excellent collaboration skills to work with product, sales, and design teams.
• Prior experience in fast-paced, high-growth tech companies is a plus.
• Consumer-first mindset: Ability to apply B2C tactics in a B2B SaaS environment.
• Exceptional communication skills and collaborative mindset.

Values that are important to us

• You should be a great communicator and culture maintainer.
• Take a look at our culture document.
• You're data-driven and customer-focused.
• You value fast & incremental engineering cycles.
• You maintain design excellence and minimize complexity.
• You measure your results & automate when possible.
• You get 10% better at something every week.
• You have an internal compass and take accountability & initiative.
• We value overcommunication, candid feedback and a results-driven culture.

Perks and benefits

• Competitive compensation.
• Work remotely anywhere in your respective country.
• Ability to move laterally within a team and grow rapidly.
• Paid time off and flexible leave policy.
• No boss culture.
• Flexible working hours.
• LGBTQ+ friendly.
• Company offsites.
• Tech reimbursements.

About us

At Fireflies.ai, we’re revolutionizing the way teams interact with AI in their daily work. Our inclusive culture champions security, innovation, customer experience, and growth. Backed by $19 million from top-tier investors like Canaan, Khosla Ventures, and angels from Slack, Facebook, Dropbox, Amazon, and Salesforce, Fireflies is driven by a passionate 100+ member global team spanning 20+ countries and every timezone. We’re building a world-class, global-first team, and we dogfood our product to do so.

We are an equal opportunity employer and strongly value diversity at our company because our team will be stronger with different perspectives and experiences. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.