Product Marketing Manager

Weave; Lehi (UT); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Weave is seeking a strategic, data-driven Product Marketing Manager to own inbound and growth product marketing for our AI-powered healthcare solutions. You will become the expert on our verticals, map out workflows, and translate value propositions into accelerated pipeline and revenue.

Based at our Lehi, UT HQ, this hybrid role collaborates with Sales and Product teams to define GTM, validate ROI with customers, and shape messaging that resonates with executive buyers across Dental, Optometry,

Qualifications

• 3–8 years of Product Marketing experience in B2B SaaS.
• Preferably 2 years in Mid-Market or Enterprise SaaS and/or vertical experience in Dental or Vet.
• Market Expert who speaks ROI, scalability and integration.
• Market Research: digs into data and talks to customers to uncover pain points.
• Exceptional writing: turn complex jargon into clear copy.
• Clear communication across multiple stakeholders.
• Lifecycle & Expansion Marketing: customer marketing and cross-sell strategies.
• Cross-Functional Leadership: influence without formal authority.

Responsibilities

• Define and own GTM strategy for Mid-Market and Enterprise segments across Dental, Optometry, Veterinary, and Medical verticals.
• Validate ROI with mid-market clients and craft compelling ROI narratives.
• Map the enterprise buying committee and develop strategic messaging to move buyers through the funnel.
• Partner with Mid-Market and Enterprise Sales to provide market insights and talk tracks.
• Conduct deep-dive market and competitive intelligence to influence roadmap and campaigns.

Skills

B2B SaaS

Market Strategy

Customer Validation

Buyer Journey Mapping

Sales Collaboration

Market Intelligence

Competitive Intelligence

CRM Tools

Survey Tools

Interview Recording Tools

Data Analysis Tools

Tools

CRM Tools

Survey Tools

Interview Recording Tools

Data Analysis Tools

Job description

We are seeking a strategic, data-driven Product Marketing Manager to own the inbound and growth product marketing strategy for Weave’s AI-powered healthcare solutions. This role will be the expert on Weave’s key verticals, map out their unique workflows, and translate our value proposition into accelerated pipeline and revenue

• This position will be hybrid, based out of our Lehi, UT HQ.

• Reports to: Director, Product Marketing

What You Will Own

• Market Strategy & Positioning: Define and own the GTM strategy for Mid-Market and Enterprise segments. You will develop deep expertise in the mid-market segments of all verticals (Dental, Optometry, Veterinary, and Medical) to create tailored value propositions and messaging that resonate with executive-level buyers (CFOs, COOs, and Directors of IT).

• Customer Validation & ROI: Cultivate a robust collection of market-based narratives that showcase the impact of Weave. By collaborating with our mid-market clientele, you will assess their return on investment and transform these insights into compelling success stories for both internal alignment and external market positioning.

• Buyer Journey Mapping: Map the complex enterprise buying committee. You will identify the influencers, blockers, and champions, and build the strategic messaging needed to move them through the funnel.

• Sales Partnership: Act as the strategic partner to our Mid-Market and Enterprise Sales leaders, providing them with market insights and high-level talk tracks that differentiate Weave and working side-by-side with them in building relationships with key players.

• Market Intelligence: Conduct deep-dive research into industry trends and macroeconomic factors affecting large-scale healthcare providers to influence our long-term product roadmap.

• Competitive Intelligence: Monitor and analyze the competitive landscape within the healthcare communication and practice management space. Turn threat assessments into actionable sales battlecards, proactive campaigns, and product roadmap recommendations.

What You Will Need to Accomplish the Job

• 3-8 years of Product Marketing experience in B2B SaaS, with a proven track record of managing a specific industry vertical or business unit.

• Preferably, 2 years of experience focused on Mid-Market or Enterprise SaaS and/or vertical experience in Dental or Vet.

• Market Expert: You understand that "Enterprise" isn't just "SMB but bigger." You know how to speak the language of ROI, scalability, and integration.

• Market Research: You enjoy digging into market data and talking to customers to find the "hidden" pain points that competitors are missing.

• Exceptional Writing: Ability to take complex technical jargon and turn it into simple, compelling copy.

• Communication: Strong and clear speaking and written communication skills to find alignment, drive results, and influence outcomes with multiple stakeholders across teams.

• Lifecycle & Expansion Marketing: Experience with customer marketing, cross-sell/upsell strategies, or customer migration campaigns, preferably within a B2B SaaS environment.

• Cross-Functional Leadership: Exceptional ability to influence and collaborate with Product Managers, Growth Engineers, Sales Leaders, and external partners without formal authority.

What Will Make Us Love You

• Passion for improving the success of Weave customers and our mission of delivering better healthcare experiences for every practice, patient, and interaction.

• Familiarity with B2B SaaS, healthcare, dental, or patient communication software.

• Experience with CRM tools, survey and interview recording tools, data analysis tools, and/or internal enablement tools.

• Bias for action and a strategic mindset. We want people who have the ability to take a complex problem, see the forest through the trees, and then drive to a sustainable solution.

Employment with Weave is contingent upon the successful completion of a background check, conducted in accordance with applicable laws.

At Weave, we use Artificial Intelligence (AI) tools to help us work more efficiently and create a smoother candidate experience. AI may assist with things like writing job descriptions, scheduling interviews, or reviewing applications against job-related criteria. For additional information, please review the External AI Policy Statement available on our Careers page.

Weave is an equal opportunity employer that is committed to fostering an inclusive workplace where all individuals are valued and supported. We welcome anyone who is hungry to learn, problem-solve and progress regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other applicable legally protected characteristics.If you have a disability or special need that requires accommodation, please let us know.