Product Marketing Manager

Slate; Lansing (MI); On-site; USD 109,000 - 136,000; Full time

Benefits offered by this job

Equity program

Annual incentive program

401k

Job summary

Slate is building safe, reliable vehicles in the USA and seeks a Product Marketing Manager to shape how consumers understand and engage with our products, features, and accessories. You will translate complex automotive concepts into clear narratives and lead campaigns from concept through execution.

The role requires 5–8+ years in product marketing, with strong storytelling, and the ability to manage cross-functional projects in a fast-paced environment.

Qualifications

• 5–8+ years of experience in product marketing, preferably within automotive, consumer technology, or lifestyle brands.
• Strong understanding of automotive products, vehicle technology, EVs, accessories, or related categories.
• Exceptional storytelling and communication skills with the ability to simplify technical information for broad audiences.
• Experience managing cross-functional projects and collaborating with both creative and technical teams.
• Proven ability to develop product positioning and go-to-market strategies.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Comfortable operating in fast-paced, evolving environments.

Responsibilities

• Partner with engineering, manufacturing, design, and accessories to identify storytelling opportunities.
• Develop product positioning, messaging, content strategy and storytelling frameworks.
• Own the marketing brief process end-to-end with cross-functional teams to develop content and deliver on strategy.
• Translate complex automotive concepts into simple consumer-facing narratives.
• Lead go-to-market planning for launches, product updates and feature rollouts.
• Identify culturally relevant moments to connect product stories to brand campaigns and trends.
• Monitor market trends and consumer insights to sharpen product marketing strategy.

Skills

Product marketing

Storytelling

Cross-functional collaboration

Go-to-market

Project management

Strategic positioning

Job description

About SlateAt Slate, we’re building safe, reliable vehicles that people can afford, personalize and love—and doing it here in the USA as part of our commitment to reindustrialization. The spirit of DIY and customization runs throughout every element of a Slate, because people should have control over how their trucks look, feel, and represent them.

Product Marketing Manager

The Product Marketing Manager will play a key role in shaping how consumers understand and engage with our products, features, and accessories. This role works cross-functionally with engineering, manufacturing, design, accessories, communications, and marketing teams to uncover compelling product stories and translate complex automotive and technical concepts into clear, engaging marketing communications. This individual will identify and evaluate marketing opportunities across the organization, build strong working relationships with internal stakeholders, and partner closely with creative, brand, communications, and production teams to bring campaigns and launches to life from concept through execution.

Responsibilities

• Partner with engineering, manufacturing, design, and accessories teams to deeply understand products, innovations, and technical differentiators — and identify compelling storytelling opportunities.
• Develop product positioning, messaging, content strategy and storytelling frameworks that translate insights from product teams into clear, differentiated marketing briefs.
• Own the marketing brief process end-to-end, aligning brand, creative, growth, social, PR, and production teams to develop content and deliver work on time and on strategy.
• Translate complex automotive and technical concepts into simple, compelling consumer-facing narratives.
• Lead go-to-market planning for launches, product updates and feature rollouts, and new accessories — from strategy through execution.
• Identify culturally relevant moments to connect product stories to broader brand campaigns and consumer trends.
• Monitor market trends, competitor activity, and consumer insights to continuously sharpen product marketing strategy.

Qualifications

• 5–8+ years of experience in product marketing, preferably within automotive, consumer technology, or lifestyle brands.
• Strong understanding of automotive products, vehicle technology, EVs, accessories, or related categories.
• Exceptional storytelling and communication skills with the ability to simplify technical information for broad audiences.
• Experience managing cross-functional projects and collaborating with both creative and technical teams.
• Proven ability to develop product positioning and go-to-market strategies.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Comfortable operating in fast-paced, evolving environments.

Other

Some travel required, as needed, to Slate locations, events, and shoots.

Work Authorization Requirement

Applicants must be authorized to work in the United States on a permanent basis. We are unable to offer visa sponsorship at this time.

Salary Range

The compensation for this position is the range Slate reasonably and in good faith expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education and training; certifications; work location; and other relevant business and organizational factors.

Base Pay Range (Annual)$ 108,877.00 - $ 136,096.50 USD

Additional Compensation and Benefits: Slate offers a wide range of competitive benefits, including medical, dental, vision, life insurance, disability insurance, vacation, and 401k. The successful candidate may also be eligible to participate in the equity program and/or a discretionary annual incentive program, subject to the rules governing such programs.

WHY JOIN TEAM SLATE?

At Slate, we’re fueled by grit, determination, and attention to detail. The start-up spirit of ingenuity and resourcefulness move our business forward. Team Slate fosters a culture of excellence, innovation, and mutual respect, and is motivated by shared principles.

Safety First Delight Customers One Team Relentless Improvement Fast, Frugal, and Scrappy Respectful Collaboration Positive Legacy

WE WANT TO WORK WITH PEOPLE THAT REFLECT THE COMMUNITIES IN WHICH WE OPERATE.

Slate is proud to be an Equal Employment Opportunity and Affluent Action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason.

Slate is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at.