Product Marketing Manager

Metrc; Lakeland (FL); Hybride; USD 90 000 - 130 000; Plein temps

Résumé du poste

Metrc is seeking a Product Marketing Manager to own messaging, positioning, and go-to-market planning for cannabis regulatory solutions. You will bridge product, sales, and customers to drive adoption in a fast-growing SaaS environment.

The role requires market research, customer interviews, and competitive analysis to inform strategy, plus creating playbooks, content, and campaigns. In-office and remote options support a collaborative, fast-paced culture.

Qualifications

• 4+ years of product marketing experience in SaaS, GovTech, or regulated industries.
• Strong leadership skills to lead cross-functional teams and partners.
• Proven track record of launching products and driving adoption.
• Excellent storytelling and clear written and verbal communication.
• Metrics oriented with goal setting, project management, and analysis.
• Ability to translate technical information into customer-facing content.
• Analytical mindset with data-driven decision making.
• Proficient in Microsoft Office.
• Familiar with marketing automation tools and BI tools.
• Familiar with B2G or B2B SaaS environments preferred.

Responsabilités

• Collaborate with product, sales, customer success, marketing, and regulatory teams to align priorities and messaging.
• Conduct market research, customer interviews, and competitive analysis to identify target personas and buying needs.
• Develop differentiated product positioning and messaging for regulators, operators, and stakeholders.
• Support go-to-market planning and lead execution for product launches, features, and market expansions.
• Create and socialize product-level documents: marketing plan, sales enablement plan, solution playbook.
• Provide market insights to inform campaign strategies and demand generation.
• Partner with marketing to craft content across channels to drive awareness and adoption.
• Develop customer references, testimonials, and case studies.
• Act as thought leader for supported products, including speaking engagements and writing.
• Enable sales with tools: pitch decks, battle cards, collateral, talk tracks, and training materials.
• Define and measure success metrics for product marketing initiatives.

Connaissances

Product marketing

Leadership

Product launches

Storytelling

Analytics

Written communication

MS Office

Marketing automation tools

BI tools

B2B/B2G knowledge

Formation

Bachelor’s degree in business or marketing

Outils

Marketing automation tools

BI tools

Description du poste

Description

ABOUT METRC

Metrc is the most trusted and experienced provider of cannabis regulatory systems in the United States and is growing extremely rapidly to expand globally. We provide a solution that combines advanced software, radio-frequency identification (RFID) technology, a dedicated customer-support team, and a secure database to track and trace cannabis from growth, harvest, and processing to testing, transport, and sale. As a Product Marketing Manager, you will have the opportunity to thrive in a fast-moving, fluid environment, and be passionate about implementing change, great processes and procedures in a commercial setting at a fast-growing technology company.

GENERAL OVERVIEW

This position is primarily responsible for gaining a deep understanding of markets and buyers to support the development and execution of a product’s go-to-market strategy. The Product Marketing Manager will serve as the bridge between product, sales, and customers—owning messaging, positioning, and supporting go-to-market strategy for Metrc’s solutions and services.

This role must have an expert understanding of customer audiences and their needs and often acts as a subject matter expert (SME) who advises on the market, buyers, and users of Metrc’s solutions and services.

Company Culture and Values

• Embodies Metrc’s Core Values

KEY RESPONSIBILITIES

Core duties and responsibilities include the following.

• Collaborate with product management, sales, customer success, marketing, support, and regulatory teams to align on priorities and ensure consistent messaging. Define the market opportunity for a product; perform segmentation and targeting exercises that identify the segments with the highest propensity to adopt/buy.
• Conduct market research, customer interviews, and competitive analysis to gather data and insight about target personas, buyer needs and the purchasing decision process for the product, including key buyer roles, and how competitors are positioned to inform product strategy and messaging.
• Develop differentiated product positioning and messaging that clearly articulates Metrc’s value to regulators, operators, and stakeholders.
• Support go-to-market planning and lead execution for new product launches, feature releases, and market expansions.
• Write and socialize the following product-level documents: marketing plan, sales enablement plan, solution playbook.
• Provide market and buyer insights to drive the development of campaign strategies including demand creation and reputation building.
• Partner with marketing to create content across channels (web, email, events, thought leadership) that drives awareness and adoption.
• Develop customer references, testimonials, and case studies for external and internal use, or assist a formalized customer marketing function in doing so.
• Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
• Understand and support sales channels via sales enablement; Parter with the enablement team to equip sales with high-impact tools including pitch decks, battle cards, product collateral, talk tracks, playbooks, and other training materials.
• Define and measure success metrics for product marketing initiatives, optimizing based on performance data, and report back to the business on required changes.

Requirements

QUALIFICATIONS- KNOWLEDGE, SKILLS, & ABILITIES

• 4+ years of product marketing experience, preferably in SaaS, GovTech, or regulated industries. Bachelor’s degree in business or marketing.
• Strong leadership skills: Effectively lead and interact with staff, colleagues, cross-functional teams and third parties.
• Proven track record of launching products and driving adoption.
• Strong storytelling and professional, clear, and concise written and verbal communication skills with the ability to simplify complex topics.
• Metrics oriented: Effectively sets goals, manages projects and project teams, and analyzes results.
• Ability to translate technical information into written customer-facing content and messaging.
• Analytical mindset with comfort using data to inform decisions.
• Proficient in Microsoft Office.
• Familiar with marketing automation tools and business intelligence tools.
• Familiar with B2G (business-to-government) or B2B SaaS environments preferred.

TRAVEL

This position will require limited travel: 30% – subject to change.

PHYSICAL DEMANDS AND WORK ENVIRONMENT

• In-office and remote position
• Frequently required to sit
• Frequently required to talk or hear
• Continually utilize visual acuity to operate equipment, read technical information, and/or use a keyboard and mouse.