Product Marketing Manager

Nashville Public Radio; Germany (OH); Hybrid; USD 80,000 - 100,000; Full time

Job summary

A global leader in dental imaging is seeking a Remote Product Marketing Manager for a one-year contract focused on maternity coverage. The ideal candidate will have over 4 years of experience in product marketing, preferably in technology or SaaS. Responsibilities include managing marketing strategies, leading product launches, and conducting market research to maximize impact. This position offers the flexibility of remote work within the US and collaboration with a dynamic global team.

Qualifications

• 4+ years of experience in product marketing, preferably in technology or SaaS.
• Strong understanding of product positioning, messaging, and project management principles.
• Excellent written and verbal communication skills.

Responsibilities

• Own and manage product marketing, including positioning, messaging, and go-to-market strategies.
• Lead product launches, including planning, execution, and post-launch analysis.
• Conduct market research and competitive analysis to inform product strategy.

Skills

Product positioning

Messaging

Market research

Project management

Collaboration

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Asana

Job description

Product Marketing Manager - Remote Contract Role (1 year contract)

• This is a Full-Time Contract role for maternity coverage with an anticipated term from November 2025 – December 2026.
• Location: Remote, US (EST and CST ONLY)
• Reports to: Senior Manager, Brand & Communications, Global

This is an opportunity to join the global brand and communications team for a world leader in dental imaging. The company's innovative technologies integrate 2D and 3D imaging, intraoral scanning, and diagnostic software into a connected, AI-powered ecosystem designed to boost productivity and diagnostic confidence.

Job Description

We are seeking a dynamic and experienced marketer to lead product marketing for the portfolio and support communications, campaign, and project management initiatives. The ideal candidate has a strong background in product marketing and/or integrated marketing, with the proven ability to translate technical capabilities into compelling customer value.

Key Responsibilities

Product Marketing:

• Own and manage product marketing, including positioning, messaging, and go-to-market strategies.
• Develop differentiated product positioning and messaging that resonates with target audiences and aligns with the overall brand strategy.
• Lead product launches, including planning, execution, and post-launch analysis.
• Create and maintain product collateral such as brochures, datasheets, presentations, and case studies.
• Collaborate with content teams to develop thought leadership and solution-oriented materials.
• Conduct market research and competitive analysis to inform product strategy and messaging.
• Define and track Key Performance Indicators (KPIs) to measure marketing effectiveness and optimize campaigns.

Collaboration and Planning:

• Partner closely with Product Management to understand the roadmap and translate features into tangible customer benefits.
• Work with Sales Enablement to develop tools and training that support sales teams in communicating product value.
• Collaborate with Training and Education to develop product-centric content highlighting capabilities and differentiators.
• Act as a brand steward, ensuring consistency in messaging across all touchpoints.

Project Management & Communications:

• Lead initiatives using tools like Asana (or similar) to manage timelines, deliverables, and stakeholders.
• Develop tactical action plans and ensure on-time delivery of marketing assets and programs.
• Coordinate with internal and external partners (agencies, vendors) to execute campaigns effectively.
• Manage and distribute the global brand newsletter, including content planning and development.
• Support internal communications and brand initiatives as needed.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 4+ years of experience in product marketing, preferably in technology or SaaS.
• Strong understanding of product positioning, messaging, and project management principles.
• Excellent written and verbal communication skills.
• Proven ability to manage multiple projects simultaneously and meet deadlines.
• Ability to work collaboratively in a global, fast-paced environment.
• Experience in the dental and/or medical industry is a plus, but not required.