Product Marketing Manager

Devtooljobs; Foster City (CA); On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Competitive salary

Equity

Health, Dental, Vision & Life

Short/Long-term disability

Parental leave

Commuter benefits

401(k) program

Paid time off

In-office setup reimbursement

Quarterly team gatherings

Job summary

Replit in Foster City, CA is seeking a Product Marketing Manager to accelerate the growth of Replit Agent. You will lead launches, shape developer-first messaging, and create enablement materials for GTM teams and partners.

You will collaborate with engineering and product to translate roadmaps into compelling narratives, craft partner narratives for Better Together campaigns, and drive market insights to stay ahead in the AI coding space.

Qualifications

• 8+ years of work experience in product marketing
• Experience collaborating with eng, product, and GTM teams
• Strong storytelling and written comms
• Proven ability to launch features with cross-functional squads

Responsibilities

• Lead product marketing for launches from roadmap to public release.
• Shape messaging and positioning for developer-first audience.
• Create sales enablement materials and battlecards.
• Lead competitive and market insights in AI coding space.
• Analyze metrics and feed learnings to strategy.

Skills

PMM experience

Launch management

Storytelling

Cross-functional

Developer marketing

Partner marketing

Project management

Job description

# Product Marketing ManagerReplitFoster City, United StatesPosted on November 11th, 2025Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide and over 500,000 business users, Replit is democratizing software development by removing traditional barriers to application creation.## **About the Role:**We’re looking for a **Product Marketing Manager (PMM)** to help accelerate the growth of **Replit Agent**— a core part of our mission to allow anyone to build software, without any coding experience.This role sits at the crossroads of **product, engineering, and go-to-market**, ensuring that every new feature we ship lands with clarity, excitement, and impact. You’ll work closely with our engineers, PMs and Partnership teams to understand the product roadmap, then translate those innovations into compelling narratives that resonate with builders of all kinds — from solo builders to enterprise teams. **You’ll also leverage your storytelling expertise to collaborate with our partner ecosystem**, crafting compelling *“Better Together”* narratives that elevate our joint value and propel partner marketing initiatives.Replit moves fast — we ship continuously, experiment relentlessly, and aim to make every builder more productive and creative. We’re looking for someone who thrives in that environment: part strategist, part storyteller, and part operator.## **What You’ll Do:*** **Lead Product Marketing for our Launches**Develop and operationalize Replit’s launch motion — from early roadmap planning through public release. Create repeatable frameworks that keep launches fast, clear, and coordinated.* **Shape Messaging & Positioning**Craft technically fluent, developer-first narratives that highlight how Replit’s AI coding agent accelerates creativity and productivity. Tailor messaging to different developer segments and channels.* **Create Sales & Growth Enablement** Build the first generation of enablement materials (decks, demos, battlecards, FAQs) that empower GTM teams and partners to tell Replit’s story confidently.* **Lead Competitive and Market Insights**Stay ahead of the fast-moving landscape in AI coding assistants and app development platforms. Identify key trends, threats, and whitespace opportunities that shape how Replit stands out.* **Analyze & Learn**Define metrics, gather insights, and feed back learnings from the field and community to inform product and marketing strategies.## **You'll be a Good Fit if you:*** Have 8+ years of work experience, including **6+ years in product marketing** (ideally within the app development space)* Love **building from scratch** — frameworks, processes, teams, and strategy* Excellent written communication and storytelling skills, with the ability to simplify complexity* Are equally comfortable writing a launch announcement, building a competitive teardown, or running a cross-functional sync* Have a **founder mindset**: you identify gaps and fill them, move quickly, and don’t wait for someone else to define the playbook* Proven ability to partner directly with engineers and product managers, turning technical concepts into simple, powerful stories* Strong project management skills — you can juggle multiple launches and keep teams aligned under pressure* Experience with **sales enablement** and competitive positioning for technical audiences* A collaborative, low-ego approach and willingness to dig into the details## **Bonus Points:*** **Experience in app development space or marketing to product managers, designers, sales, marketing or operations teams*** **Experience with Partner/Ecosystem Marketing**- to start with, we are looking for a generalist who can also help out with Partner Marketing* Experience at a **startup or high-growth environment** where speed and adaptability matter* Understanding of **AI and machine learning technologies*** A track record of successful launches for developer-facing products## **Example Projects:*** Establishing a repeatable **launch rhythm** for major features and smaller updates* Building a **competitive intelligence framework** for the AI coding assistant space* Developing **persona-driven messaging** for builders across different segments and company sizes* **Launching and executing co-marketing initiatives** with Replit’s partner ecosystem* Coordinating cross-functional launches with **engineering, product and marketing*** Defining **metrics and feedback loops** between product, marketing, and the our builder community*This is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednesday, and Friday.***Full-Time Employee Benefits Include:** Competitive Salary & Equity 401(k) Program Health, Dental, Vision and Life Insurance Short Term and Long Term Disability Paid Parental, Medical, Caregiver Leave Commuter Benefits Monthly Wellness Stipend Autonoumous Work Environement In Office Set-Up Reimbursement Flexible Time Off (FTO) + Holidays Quarterly Team Gatherings In Office Amenities**Want to learn more about what we are up to?*** Meet the Replit Agent* Replit: Make an app for that* Replit Blog* Amjad TED Talk**Interviewing + Culture at Replit*** Operating Principles* Reasons not to work at ReplitTo achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.Job DetailsRole Type:Hands-on (IC)Seniority Level:IC2 - Mid-levelRemote:NoRemote Scope:onsite-only