Product Marketing Manager

ADP; Columbus (OH); On-site; USD 100,000 - 125,000; Full time

Job summary

defi SOLUTIONS is hiring a Product Marketing Manager to align our fintech products with market needs and customer expectations. You will work closely with technology, sales, and operations to bring new products and enhancements to market. The role emphasizes go-to-market execution, messaging, sales enablement, and customer insights in a fast-paced, growing environment.

Up to 15% travel may be required. As part of a small team, you’ll create structure, manage multiple priorities, and drive

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 6+ years in product marketing or related B2B technology roles.
• Proven success launching products and enabling GTM initiatives in tech.

Responsibilities

• Lead go-to-market planning and execution for new products and features.
• Create sales enablement content and product collateral.
• Own positioning, messaging, personas, and value propositions.
• Conduct market and competitive intelligence to identify needs.
• Gather customer feedback and influence product priorities.
• Support partner marketing and customer advocacy.

Skills

Product marketing

Go-to-Market planning

Sales enablement

Messaging & positioning

Market research

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Product Marketing Manager

Full Time Project Management US - Alabama, Montgomery, AL, US 1 Attachments

Salary Range: $100,000.00 To $125,000.00 Annually

It’s an exciting time to join defi!

defi SOLUTIONS is a pioneer in end-to-end, SaaS loan originations, servicing, and managed servicing solutions. Our customers include the highest volume captive auto lenders, banks, credit unions, and finance companies in North America. We have more than three decades of experience helping lending reduce time-to-market, streamline operations and customer lending processes with proven, scalable performance.

About the Role:
The Product Marketing Manager will play a key role in aligning our products with market needs and customer expectations. This is a hands-on role for someone excited to build and evolve product marketing processes in a growing fintech environment. This individual will partner closely with technology leaders, subject matter experts, sales, marketing and operations, to bring new products, features, and enhancements to market. Key areas of focus include product positioning, messaging, sales enablement, launch planning, and customer feedback. As part of a small team, the successful candidate must be a self-starter who can create structure, gather information from multiple sources, manage competing priorities, and drive initiatives forward. The ideal candidate should also be flexible and comfortable wearing multiple hats in a fast-paced environment.

• Go-to-Market Execution: Lead cross-functional go-to-market planning and execution for new products, feature releases, enhancements, and strategic initiatives. Coordinate launch plans, sales enablement, communications, webinars, and supporting content to drive awareness, adoption, and customer engagement.
• Sales Enablement & Content: Create and maintain product briefs, presentations, solution sheets, battlecards, competitive comparisons, website content, and other sales and customer-facing materials.
• Positioning & Messaging: Own the development and evolution of personas, positioning, messaging, value propositions, and product narratives that differentiate company offerings and support business objectives.
• Market & Competitive Intelligence: Conduct market research, competitive analysis, customer interviews, and related discovery activities to identify market needs, customer pain points, and industry trends.
• Voice of the Customer: Gather and analyze insights from customer feedback, product demonstrations, sales interactions, and roadmap discussions. Share recommendations across marketing, sales, and technology teams to inform positioning, messaging, go-to-market strategies, and future product priorities.
• Partner Marketing: Support partner marketing initiatives through the development of messaging, sales tools, content, and co-marketing activities.
• Customer Advocacy: Support customer advocacy initiatives through the development of testimonials, case studies, and success stories.
• Events: Contribute product-related content and communications for webinars, industry conferences, customer events, and the company's annual user conference.

**The above statements are intended only to describe the general nature of the job and should not be construed as an all-inclusive list of position responsibilities.

Required Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 6+ years of experience in product marketing, solutions marketing, product management, sales enablement, or a related B2B technology role.
• Demonstrated success leading product launches, developing messaging, and supporting go-to-market initiatives in a technology environment.

Preferred Qualifications:

• Experience in B2B SaaS, software, or technology.
• Experience in financial services, automotive finance, lending, or related industries.
• Experience with market research, competitive intelligence, customer insights, and CRM platforms such as Salesforce.
• Proven self-starter who can manage multiple projects, prioritize competing demands, and drive initiatives forward with minimal oversight.
• Highly organized with strong project management skills and exceptional attention to detail.
• Comfortable creating structure, building processes, and improving ways of working in a growing organization.
• Strong analytical skills with the ability to synthesize market research, customer feedback, competitive intelligence, and business insights.
• Skilled at developing product positioning, messaging, value propositions, and customer-facing content for complex solutions.
• Strong communicator and presenter with experience creating sales enablement materials, presentations, and product collateral, and influencing stakeholders across marketing, sales, client success, operations, and technology teams.
• Results-oriented with the ability to translate product marketing initiatives into meaningful business outcomes, including awareness, adoption, engagement, and pipeline growth.
• Resourceful, curious, and adaptable with a willingness to learn complex products and continuously improve processes and outcomes.

Travel Required:

• Up to 15% travel

Affirmative Action/EEO statement:

defi SOLUTIONS is an Equal Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.

Attachments (1)

Product Marketing Manager Job Description_Oct2026.docx