Product Marketing Manager

Keeper Security, Inc.; Chicago (IL); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Medical Vision

Life Insurance

Disability Insurance

401K Plan

Paid PTO

Bonuses

Job summary

Keeper Security, Inc. is seeking a Product Marketing Manager to shape the product go-to-market strategy and craft compelling messaging for a fast-growing cybersecurity company. The role focuses on driving launches, creating customer-ready content, and enabling the revenue team in a remote/hybrid setup.

The ideal candidate will have 5+ years in B2B cybersecurity SaaS marketing, with strong storytelling and cross-functional collaboration skills to influence product direction and market leadership.

Qualifications

• 5+ years in B2B cybersecurity SaaS marketing.
• Proven ability to define messaging and go-to-market strategies.
• Strong written and verbal communication and stakeholder collaboration.

Responsibilities

• Lead cross-functional product and feature launches with product, sales, demand gen, and customer success.
• Define use cases, messaging, positioning, and buyer personas.
• Become subject matter expert in privileged access management and password management.
• Create content with product teams to drive awareness and pipeline.
• Coordinate webinars from topic development to follow-up content.
• Collaborate with SEO to produce blogs, pages, and videos.
• Partner with channel partners for co-marketing initiatives.
• Gather customer feedback and develop case studies and testimonials.
• Conduct market research and competitive analysis to guide strategy.

Skills

B2B cybersecurity marketing

SaaS product marketing

Go-to-market strategy

Messaging & storytelling

Cross-functional leadership

Tools

SEO Tools

Content Platforms

Job description

Keeper Security is hiring a Product Marketing Manager to drive business growth and market the company's products to support its rapid expansion. This is a 100% remote position, with an opportunity to work a hybrid schedule for candidates who live near our global headquarters in Chicago.

Keeper’s cybersecurity software is trusted by millions of people and thousands of organizations globally. Keeper is published in 23 languages and is sold in over 150 countries. Join one of the fastest-growing cybersecurity companies and help shape the product's go-to-market strategy, create compelling messaging and positioning, launch new features and enable the revenue team.

About Keeper

Keeper Security is one of the fastest-growing cybersecurity software companies that protects thousands of organizations and millions of people in over 150 countries. Keeper is a pioneer of zero-knowledge and zero-trust security built for any IT environment. Its core offering, KeeperPAM®, is an AI-enabled, cloud-native platform that protects all users, devices and infrastructure from cyber attacks. Recognized for its innovation in the Gartner Magic Quadrant for Privileged Access Management (PAM), Keeper secures passwords and passkeys, infrastructure secrets, remote connections and endpoints with role-based enforcement policies, least privilege and just-in-time access. Learn why Keeper is trusted by leading organizations to defend against modern adversaries at KeeperSecurity.com.

About The Role

The Product Marketing Manager will play a critical role in positioning Keeper Security’s products within the competitive cybersecurity landscape. If you're passionate about technology, love crafting compelling stories and thrive in a fast-paced environment, we’d love to hear from you!

Responsibilities

• Lead and execute cross-functional product and feature launches, partnering with product, sales, demand generation and customer success
• Define use cases, product messaging and positioning, value propositions and customer profiles that resonate with target audiences, including Commercial, Public Sector (FED/SLED) and MSP
• Become a subject matter expert in privileged access management and password management with an in-depth understanding of the market and products, including overall value proposition, features, functionality and the verticals and use cases in which they are relevant
• Partner with product management and demand generation teams to craft content around new products and features that drive product awareness and lead generation
• Coordinate webinars with demand generation and product teams, from topic and speaker development through promotion and follow-up content, to drive engagement and pipeline
• Work closely with the SEO team to produce SEO-optimized blogs, web pages and videos around product features, use cases and more
• Collaborate with channel partners to develop co-marketing initiatives and campaigns
• Act as the voice of the customer, collaborating with customer success to gather feedback and develop case studies, testimonials and user stories, as well as to inform product development and marketing strategies
• Conduct market research and competitor analysis to influence product marketing strategies, identifying opportunities for differentiation and growth

Requirements

• 5+ years of B2B cybersecurity, SaaS-focused experience in a product/solutions marketing role
• Experience with differentiated product messaging, positioning and market leadership supporting go-to-market, external and internal messaging and communications
• Comfortable using AI tools to boost productivity and creativity, but exercises strong judgment in validating output, refining messaging and ensuring quality across all deliverables
• Experience with successful cross-functional product and feature launches
• Exceptional written and verbal communication and presentation skills, as well as strong messaging skills
• Project management skills to manage multiple priorities in a dynamic environment
• Self-starter and a problem solver who works well within a team (both local and distributed)
• Someone who is innovative, fast-paced, energetic and a great team cross-functional collaborator
• Results-driven, analytical yet pragmatic, with a bias for action
• Strategic thinking to understand markets and competitors combined with tactical planning and execution discipline

Benefits

• Medical, Dental & Vision (inclusive of domestic partnerships)
• Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life
• Voluntary Short/Long Term Disability Insurance
• 401K (Roth/Traditional)
• A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc)
• Above market annual bonuses

Keeper Security, Inc. is an equal opportunity employer and participant in the U.S. Federal E-Verify program. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Classification: Exempt

Keeper Candidate Privacy Notice

This notice explains how Keeper Security processes your personal data during recruitment. Depending on the role and location, the Controller of personal data (the organization responsible for determining why and how personal data is processed) will be Keeper Security Inc. (US), Keeper Security EMEA Ltd. (Ireland), or Keeper Security APAC K.K (Japan).

Data We Collect

• Data We Collect

Information You Provide

• Contact details, CV/resume, cover letter
• Employment history, qualifications, work eligibility
• Application responses and uploaded documents

Information We Generate

• Interview notes, assessments, communications
• Scheduling information

Information From Others

• Recruiter/referral information who submit your profile
• References (with your consent, before final offer)
• Public professional profiles
• Background verification (post offer)

Voluntary Diversity and Equal Opportunity Information

• We may ask you to voluntarily provide diversity information including race/ethnicity, gender, disability status and veteran status (US). Providing this information is optional and Keeper collects this data in order to comply with EEOC and similar requirements
• How We Use Your Data
• Assess your application and suitability
• Manage interviews and recruitment workflow
• Consider you for other/future roles (we may seek your consent to keep your information on our systems beyond the retention period specified)
• Comply with employment law obligations
• Legal Basis
• Legitimate Interests (recruitment management, security and integrity of the hiring process)
• Contracting steps (for progressed candidates)
• Legal and regulatory compliance obligations; explicit consent where required
• Who We Share Information With

Internal

• HR, hiring managers, interviewers*, IT support for system administration
• Note - diversity and equal opportunity data is not shared with hiring managers.

Third Parties

Service providers who assist with:

• Applicant tracking, recruitment systems and assessment providers
• Background verification vendors (post offer)
• Recruitment agencies (where applicable)
• Tools to support communication, collaboration and to securely store your data

Keeper ensures that all our third parties are contractually bound to protect your personal data with adequate safeguards in place.

International Transfers

• International Transfers

Security

• Security

Retention

• Retention

We keep your data for 24 months from your last application activity, then delete or anonymize it.

Exceptions

• You opt into our talent database for further retention by providing consent (extended retention)
• You're hired (transfers to employee records)
• Your Rights

You have the following rights and can contact us at the email below to exercise them:

• Access, correct, or delete your data, subject to applicable law and retention requirements
• Object to or restrict processing
• Withdraw consent (where applicable)
• Request data portability
• Lodge a complaint with your data protection authority

If you become an employee, your rights regarding your employee record are governed by our internal Employee Privacy Notice and certain data will be retained as required under relevant laws such as employment or tax law.

When you request access to your personal data, some information may be redacted if it includes the personal data of other individuals or information that we must protect in order to preserve their privacy rights.

Automated Decisions

• Automated Decisions

Keeper does not make hiring decisions using solely automated processing.

• Contact - Candidates can send privacy questions to: [e-mail]