Product Marketing Manager

Axis Communications

Chelmsford (MA)

On-site

USD 95,000 - 105,000

Full time

3 days ago
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Benefits offered by this job

Hybrid work
Career growth

Job summary

Axis Communications in Chelmsford, MA, is seeking a Product Marketing Manager to drive the integrated marketing strategy for network audio and system device portfolios. You will collaborate with local and global teams to craft messaging and plans that accelerate product launches and market impact.

The role requires 5+ years in B2B marketing, experience with Pardot/Salesforce, and a hands-on, detail-oriented mindset. This is a hybrid position based in the USA, MA, Chelmsford.

Qualifications

  • Bachelor's degree in marketing or related field.
  • 5+ years B2B marketing experience.
  • Experience with marketing automation (Pardot) and Salesforce or CRM.
  • IT or security industry experience preferred.

Responsibilities

  • Create and execute the integrated marketing strategy for network audio and system device portfolios.
  • Coordinate with local and global product, marketing, and technical teams.
  • Develop compelling product messaging and positioning.
  • Drive campaigns and product launch plans to generate awareness and demand.
  • Measure ROI and optimize marketing initiatives.

Skills

Project management
Technical storytelling
Content development
Cross-functional collaboration
Brand development
Sales alignment
Attention to detail
Communication
Self-starter

Education

Bachelor's degree in marketing or related field

Job description

## Product Marketing ManagerApply: Hybrid: USA - MA - Chelmsford: Full time: Posted Today: End Date: December 31, 2026 (30+ days left to apply): R-124154## **Job Title**Product Marketing Manager## Job DescriptionAre you a dynamic, hands-on marketer looking for your next professional challenge? Axis’ Americas Marketing Team is looking for a skilled **Product** **Marketing Manager** to work with us**in our Chelmsford, MA location.** Join us in this exciting challenge where you will plan, execute, and follow through on product marketing strategies related to the Axis ***Network Audio and System Devices*** portfolios. You will also liaise with both external and internal customers, leveraging traditional and digital marketing tactics to implement product marketing campaigns with real bottom-line impact.**What you’ll do here:*** Create, and execute the integrated marketing strategy for network audio and system device portfolios.* Actively work with local and global product teams, marketing teams, and technical teams to determine the most impactful paths to market with new product releases.* Become a subject matter expert of the network audio and system device portfolio’s, using that expertise to design thoughtful product messaging and positioning.* Coordinate internally on long-term strategic direction of the network audio and system device portfolios, identifying marketing impacts to support portfolio growth.* Generate awareness and demand through campaigns and product launch plans.* Ability to evaluate competitor marketing to influence current and future marketing strategies.* Continuously set goals and measure ROI of marketing initiatives to report relevant results and optimize product marketing plans.* Connect marketing strategies directly into short-term and long-term company goals & objectives.* Influence and utilize other marketing teams’ initiatives and echo your product marketing strategy through their plans.**What we are looking for:*** Project management skills to strategize, plan, prioritize, and execute detailed marketing initiatives.* Proficiency in learning technical concepts, translating them into clear marketing messaging that aligns with customer needs.* Thoughtful and creative content development, turning technical material into a compelling story that is easily consumed by target audiences.* Keen ability to build strong business relationships, both internally and externally.* Extreme attention to detail with exceptional organizational skills, with the ability to balance multiple projects and/or priorities.* Skilled in communicating effectively with varying audiences and collaborate cross functionally with local and international teams.* Enthusiasm and passion for brand development, with the ability to see the big picture.* Well-rounded knowledge of sales behaviors and needs, possessing a clear understanding of how marketing enables teams in accelerating bottom line impact.* Self-starter attitude in approach to professional development, willingness to share and elevate team members around them.**We believe you’ll need:*** Bachelor’s degree in marketing or related field.* 5+ years marketing experience in a B2B environment.* Prefer product marketing experience within a channel sales model.* IT industry and/or security industry experience, prefer knowledge in network audio or system devices.* Experience working within a marketing automation platform (Pardot preferred) and knowledge of Salesforce or other CRM platforms.**Physical Demands:**Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.* Employee is occasionally required to lift 20-25 lbs* Travel up to 10% annually**Pay range:**The approximate pay range for this location and position is **$95,000-$105,000 -**Please note that the pay range provided is a good faith estimate for the position at the time of posting. Actual compensation will be dependent on factors, including but not limited to, the individual's qualifications, experience, knowledge, skills, and abilities, as well as physical work location within the state.## Type of EmploymentPermanent Employment## Posting End Date2026-12-30*Certain roles at Axis require background checks, which means applicable verifications will be done in these recruitments.* *Notice will be provided before we take any action.*
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