Product Marketing Manager

Respondology; Boulder (CO); Remote; USD 80,000 - 105,000; Full time

Job summary

A scaling SaaS company is looking for a Product Marketing Manager to connect the value of its technology to users. The ideal candidate will have extensive experience in SaaS product positioning, creating compelling marketing narratives, and executing go-to-market strategies. This position offers an opportunity to impact growth directly while enjoying flexible work arrangements and a supportive culture.

Benefits

Flexible work arrangements

Unlimited PTO

Comprehensive family benefits

401k matching

Work-life balance support

Qualifications

• 4–6 years of proven product marketing experience in B2B SaaS, ideally within a startup.
• Demonstrated experience bringing products to market and executing go-to-market strategies.

Responsibilities

• Partner with Product to shape positioning and messaging for new features.
• Create sales enablement resources that give our team confidence.
• Collaborate with Marketing on campaigns, events, and content.
• Conduct competitor and market research to inform go-to-market strategy.
• Partner with Client Success to gather customer feedback and case studies.
• Ensure consistent messaging across all customer-facing materials.
• Create demo videos to educate the market.

Skills

SaaS product positioning

Translating technical concepts

Go-to-market campaigns

Sales enablement tools

Market analysis

Collaboration skills

Excellent communication

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Job description

Overview

Respondology is a scaling SaaS company working with some of the world’s biggest brands to help them protect their communities online and gain clarity from the noise of social media. We’re looking for a Product Marketing Manager who can connect the value of our technology to the people who use it, shaping how our story is told and ensuring our products stand out in the market. This is a chance to join a small, ambitious team where your work will directly influence our growth.

Respondology is an AI-powered social engagement platform that modernizes how social marketers moderate, listen to, and respond to comments at scale. Fast to deploy. Easy to use. Trusted by hundreds of leading brands to optimize their organic and paid social performance.

The ideal candidate

• Has a deep understanding of how to position SaaS products in a way that resonates with customers and prospects
• Brings experience translating technical concepts into simple, compelling stories that drive adoption and engagement
• A track record of launching successful go-to-market campaigns and supporting product rollouts
• Skilled at building clear, effective sales enablement tools (decks, one-pagers, case studies, competitive battlecards)
• Ability to analyze the market, customers, and competitors to inform messaging and positioning
• Highly motivated and resourceful, able to navigate ambiguous environments and shifting priorities
• Demonstrates strong collaboration skills with product, sales, marketing, and leadership teams
• Excellent communicator who can tailor messaging for both technical and non-technical audiences

A Day in the Life

• Partner with Product to shape positioning and messaging for new features and launches
• Create sales enablement resources that give our team confidence in the field
• Collaborate with Marketing on campaigns, events, and content that bring our story to life
• Conduct competitor and market research to inform go-to-market strategy
• Partner with Client Success to gather customer feedback, identify customers for case studies, and incorporate customer feedback and experience into product narratives
• Ensure consistent messaging across website, presentations, and customer-facing materials
• Create demo videos to rapidly educate the market on how our products work, how easy they are to use, and how relevant they are to the day-to-day work of social media marketers

Here’s what you need to get our attention

• Bachelor’s degree in Marketing, Communications, Business, or related field — or equivalent work experience
• 4–6 years of proven product marketing experience in B2B SaaS, ideally within a startup environment
• Demonstrated experience bringing products to market and executing go-to-market strategies

Here’s what will make us call you for sure

• Previous experience in the social, moderation, or marketing technology space
• You’re equally comfortable in front of a spreadsheet, a slide deck, or a client conversation
• Strong opinions, loosely held — you welcome input and value collaboration

Base Salary: $80-$105k DOE plus bonus and equity

Why join us

• We have a values-led culture with team members who have your back.
• We support 100% remote employment or you may come into our offices if you’re near Boulder, CO—dogs welcome.
• We understand the importance of a healthy work-life balance through providing flexible work arrangements, as well as a Flex PTO plan with generous holidays including a break between Christmas and New Years.
• We offer comprehensive and competitive benefits to support employee and family well-being including 100% fully paid family leave policies, life insurance and supplemental insurance options.
• We provide matching traditional and Roth 401k, fully vested from day one.

Come as you are: Your background, your beliefs, your pet projects, your playlist—none of those should hold you back from applying. If you’re great at what you do and want to be part of something that’s making a real difference, we’d love to hear from you.