Product Marketing Manager

Synack, Inc.; Boulder (CO); On-site; USD 80,000 - 150,000; Full time

Job summary

A cybersecurity firm is seeking a Product Marketing Manager to lead the strategy and messaging for its product portfolio. This role requires 3+ years in B2B marketing, analytical skills, and the ability to translate technical capabilities into customer benefits. Offering a salary range of $80,000 - $150,000 based on experience, this position demands strong collaboration across various teams. Join us in making the world more secure.

Qualifications

• 3+ years of B2B product marketing experience.
• Expertise at understanding customers and their needs.
• Ability to simplify complex concepts.
• High attention to detail.

Responsibilities

• Lead the strategy, positioning, and go-to-market for products.
• Define product positioning and messaging.
• Set campaign strategy for products.
• Track market news and competitive intelligence.
• Analyze product data for growth opportunities.
• Advocate for customer pain points.
• Create marketing materials.
• Develop sales tools and train the Sales team.

Skills

Analytical mindset

Leadership skills

Interpersonal skills

Content development

Cross-functional collaboration

Creativity

Education

Bachelor's degree; MBA is a plus

Job description

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Synack's Penetration Testing as a Service platform manages customers' attack surfaces by discovering new assets, pentesting for critical vulnerabilities and gaining visibility into the root causes of security risks. We are committed to making the world more secure by harnessing a talented, vetted community of security researchers to deliver continuous penetration testing and vulnerability management, with actionable results. Synack's PTaaS platform has uncovered more than 71,000 exploitable vulnerabilities to date, protecting a growing list of Global 2000 customers and U.S. agencies in a FedRAMP Moderate Authorized environment. For more information, please visit www.synack.com.

We are looking for a talented, creative, business-minded, and tech-savvy product marketer to help take us to the next level of growth. You will own the positioning, messaging, and go-to-market strategy of your product portfolio, digging deeply into our research and development (R&D), products and markets to build winning strategies and create marketing programs that drive demand. Attention to detail, an analytical mind, and an eye for quality, along with the ability to grasp and translate technical capabilities into valuable customer benefits, is crucial.

In your role as a Synack Product Marketing Manager, you will become the expert in understanding our buyer personas, what they value, the challenges they face, and how they buy. You will collaborate closely with Product, Engineering, Finance, Sales and other Marketing teams in support of Synack's growth. Sound interesting? Keep reading...

Here's what you'll do

You will be responsible for leading the strategy, positioning, go-to-market, and voice for your product. This includes:

• Product Positioning--Lead cross-functional conversations to define positioning and messaging that differentiates Synack's capabilities and products in the security industry.
• Go-to-Market Leadership--Lead the pricing, packaging, and go-to-market programs to launch, build, and grow Synack product adoption in the marketplace. Manage the cross-functional implementation of the strategy.
• Marketing Campaigns & Ownership--Set the campaign strategy for Synack products and key markets; identify the key messages for customer segments and build compelling content with which to build Synack's brand, educate the market, and generate leads.
• Market Context--Track market news, trade shows, and competitive intelligence to be the expert in your market. Research, analyze, and summarize market requirements to inform product requirements.
• Data Analysis–Dig into product data with Customer Success, Sales Ops, Finance and other teams to understand product adoption and revenue growth opportunities.
• Customer Advocacy–Work with customers to understand pain points related to the product and advocate for new features and solutions.
• Content Development--Work with Corporate Communications to write and create marketing material such as data sheets, presentations, videos and more.
• Sales Enablement--Develop sales tools that support our selling process and communicate the value proposition of our portfolio to the team. Train and prepare the Sales team to leverage customer opportunities.
  
  

Here's what you'll need

• Bachelor's degree; MBA is a plus
• 3+ years of B2B product marketing experience
• Expertise at understanding customers and their needs and developing crisp content that resonates with target audiences
• An analytical mindset with the ability to understand and simplify complex concepts
• Strong leadership skills that encourage teams to align to drive maximum market impact
• Stellar interpersonal and writing skills with a high attention to detail
• Cross-functional collaboration skills, with the ability to build consensus and drive alignment across different groups
• Highly creative energy with a drive for innovation
• A passion to be great at what you do and enjoy doing it
  
  

Ready to join us?

Synack is committed to embracing diversity. Our people are our strength. Each addition to our team is an opportunity to grow and diversify our ideas, experiences, and viewpoints. Synack strives to be inclusive of all people.

As a candidate, Synack cares about your privacy. Please view our candidate privacy policy here.

This position has responsibility to ensure Synack's security and privacy posture is maintained.

$80,000 - $150,000 Salary is determined by a combination of factors including location, level, relevant experience, and skills. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. The compensation package for this position may also include equity, and benefits.

For more details about our benefits, please see here. Then for the Employer code, enter: synack

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Computer and Network Security

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