Product Marketing Manager

Smartcat; Boston (MA); On-site; USD 120,000 - 170,000; Full time

Job summary

Smartcat is seeking a Product Marketing Manager to help reposition from localization to an enterprise AI platform. You’ll partner with Product, Engineering, Sales and CS to shape customer insights and translate them into compelling, evidence-based messaging across go-to-market channels.

You’ll leverage AI tools in daily workflows, build launches, and drive adoption for target enterprise ICPs such as life sciences and manufacturing, while maintaining a fast-moving, high-impact environment.

Qualifications

• 5+ years of experience in product marketing or closely adjacent role in B2B SaaS.
• Demonstrated AI-native fluency: using AI tools as a core part of how you work.
• Ability to translate complex product details into customer-centric messaging.

Responsibilities

• Partner with product, engineering, sales and customer success to understand customers and use cases.
• Develop sharp messaging, launches, and content that align with evidence-based storytelling.
• Own product launches end-to-end with cross-functional coordination and measurement.

Skills

Product marketing

AI-native tools

Cross-functional collaboration

Messaging & storytelling

Go-to-market strategy

Tools

AI tools

Job description

About Smartcat

Smartcat is building the future of work, where human expertise meets digital teammates to drive 10x to 1000x productivity gains for the world’s leading enterprises.

Smartcat is building the future of work, where human expertise meets digital teammates to drive 10x to 1000x productivity gains for the world’s leading enterprises. We’re on the frontier of an entirely new category: Agentic AI. We enable enterprises to build high-performing hybrid workforces made up of both humans and AI agents. These AI agents aren’t generic copilots. They’re fully trained digital teammates that learn from your best people, your content, and your business strategy—ready to get to work from day one. Our platform combines generative AI, human-in-the-loop workflows, and a living Enterprise Skill Graph that continuously learns and improves. Whether you're launching a product globally, onboarding new hires, translating learning content, or aligning legal teams across regions, Smartcat turns knowledge into action and action into scale. Over 1,000 companies, including 20% of the Fortune 500, rely on Smartcat to bring their business to the world—instantly, accurately, and in every language. As a Series C company with consistently high year-over-year growth, we’re scaling fast and investing in people who want to shape the future of work with us. Join us in unlocking global potential, one human and agent team at a time.

About The Role

As a Product Marketing Manager at Smartcat, you'll be a foundational member of a lean, high-leverage Product Marketing function at a pivotal moment: Smartcat is repositioning from a best-in-class localization and translation management platform to an enterprise agentic AI platform, and product marketing sits at the center of getting that story right, both internally and externally. You'll partner closely with Product, Engineering, Sales, and Customer Success to develop a deep understanding of our customers, their use cases, and how Smartcat's AI agents and workflows drive outcomes for them. You'll translate customer insights into sharp messaging, compelling launches, and content that helps the whole company tell one consistent, evidence-based story. You will be evaluated as much on your fluency working with AI tools day-to-day as on the marketing craft itself; this is an AI-native company and an AI-native role.

• Partner closely with Smartcat's product teams to inform what we build, who we build it for, and how we position it, all grounded in evidence-based market, customer, competitive, and buyer research.
• Own and evolve Smartcat's go-to-market narrative and messaging as the company shifts from a translation-first identity to an enterprise agentic AI platform, including our "market adaptation gap" and AI-native positioning frameworks.
• Conduct market and competitive research (e.g., vs. Phrase, Lokalise, Smartling, Absorb, and other AI/localization players), gather sales and CS feedback, and talk directly to customers to build a deep understanding of our core buyer personas.
• Create sales enablement materials, demos, battlecards, and objection-handling content; iterate continuously based on rep and customer conversations and feedback.
• Develop repeatable processes to capture real customer use cases and success stories, then package and promote them (case studies, proof points, ROI narratives) to drive adoption and pipeline.
• Own product launches end-to-end, leading cross-functional stakeholders across Product, Engineering, Sales and Marketing, coordinating multi-channel rollout, and measuring outcomes to inform the next launch.
• Work closely with Content Marketing, Demand Generation, and Customer Marketing to reach target audiences (life sciences, manufacturing, consumer goods, and other enterprise ICPs), generate pipeline, and drive product adoption.
• Use AI tools natively in your own workflow, including research synthesis, content drafting, competitive tracking, launch planning, as the default way of working, not an add-on.

What We're Looking For

• 5+ years of experience in product marketing, or in a closely adjacent role (marketing, sales, customer success, consulting, or product management) with meaningful product marketing exposure, ideally in B2B SaaS.
• Demonstrated AI-native fluency: you already use AI tools (LLMs, AI research/writing/analysis tools) as a core part of how you work, and you're excited to operate inside a company that expects this of everyone, not just as a "nice to have" skill.
• Genuine interest in, and ideally direct experience with, AI/agentic products; you can speak credibly about how AI is changing enterprise software and translate that into buyer-relevant messaging.
• Ability to go deep on product and translate complexity into compelling, customer-centric messaging that resonates with enterprise buyers.
• Proven track record partnering closely with product and go-to-market teams; highly cross-functional and comfortable driving alignment without formal authority.
• Strong verbal, written, visual/presentation, and demo skills.
• A blend of creative and analytical thinking, including an ability to synthesize research into clear, actionable recommendations quickly.
• Excellent organizational skills and a strong bias to action; comfortable setting ambitious but realistic deadlines and managing multiple launches/projects at once in a fast-moving, still-forming function.
• Comfort with ambiguity: you'll be helping build the product marketing function itself, not stepping into a fully mature playbook.

Why joining Smartcat might be your best move so far

• A global, connected team We’re a team of 200+ people across 30+ countries, working together through a hub-and-spoke model anchored in eight key locations: New York, London, Lisbon, Costa Rica, Serbia, Armenia, Georgia, and Spain. Most of our roles are remote-friendly, giving you the flexibility to do your best work from where you thrive. For customer-facing teams, we prioritize proximity to our customers, ensuring we stay deeply connected to their needs and deliver an exceptional experience. No matter where you’re based, you’ll be part of a highly collaborative, globally-distributed team that values ownership, speed, and meaningful impact.
• Be part of an AI Native Organization We are highly innovative, using AI across all areas of the organization to accelerate decision‑making and free people to focus on strategy and high‑impact work. We embrace new ideas and encourage all Smartcaters, regardless of level or department, to manage their own AI Agents. At Smartcat you’ll shape how AI transforms the workplace and play an integral role in ensuring Smartcat remains a leader in AI innovation.
• Innovating a $100 Billion industry Smartcat is reshaping the $100B multilingual content industry with an AI-powered platform that makes it easy for companies to create, translate, and localize global content at scale. Our platform enables enterprise teams to move away from slow, traditional outsourcing methods, and achieve fast, high-quality results, at a fraction of the cost.
• Join the rocketship to scale-up 10x and beyond together We are looking for someone to become an integral part of our team and play a crucial role in the most exciting part of our journey: transitioning from a post-Series C startup to a company exceeding $100M in ARR and $1B in valuation. Our journey isn’t for the faint of heart. We are growing at 130% YoY, thanks to our strong product-market fit and high-performing team, and plan to accelerate from here.
• Smartcat Culture Code: Where Diversity Meets High Performance At Smartcat, we are committed to building a culture that highlights respect and appreciation for each individual's unique background and perspective, while maintaining a strong focus on results and engagement. We believe in welcoming everyone and fostering an inclusive environment where team members can be their authentic selves at work. Our commitment to inclusion is steadfast, and we stand firmly against discrimination and harassment.