Product Marketing Manager

ADP, Inc.; Berkeley (CA); On-site; USD 43,000 - 94,000; Full time

Job summary

Meyer Sound seeks a Product Marketing Manager in Berkeley, CA to shape positioning, messaging, and go-to-market plans for our portfolio of products and software. You will translate customer and competitive insights into clear value propositions and work with Product Management, Sales, and Education.

Responsibilities include writing marketing materials, supporting launches and events, developing messaging frameworks, and partnering with Sales to address market opportunities.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or equivalent experience.
• 5+ years of B2B product marketing experience.
• Ability to translate customer, market, and competitive insights into positioning.
• Lead cross-functional projects with confidence and autonomy.
• Exceptional writing, storytelling, and presentation skills.
• Comfortable collaborating with technical and engineering teams and communicating complex concepts.
• Experience with digital marketing and CRM platforms such as Salesforce, Salesforce Marketing Cloud, and HubSpot.
• Experience with Wrike and Jira.
• Background in professional audio, music technology, or related technical industry preferred.

Responsibilities

• Define product positioning and messaging for our product portfolio and software.
• Develop and maintain messaging frameworks for customer-facing communications.
• Collaborate with Sales to understand market opportunities and create tools and collateral.
• Partner with Product Management to translate insights into positioning and strategies.
• Write content for marketing materials, launches, and web copy.
• Support launches and key industry events with compelling narratives.

Skills

Strategic thinking

Cross-functional leadership

Writing and storytelling

Presentation skills

Communication of technical concepts

Proactive and resourceful

B2B marketing

Digital marketing

Education

Bachelor’s degree in Marketing, Communications, Business, or equivalent experience

Tools

Salesforce

Salesforce Marketing Cloud

HubSpot

Wrike

Jira

Job description

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Product Marketing Manager

Marketing Berkeley, CA, US

3 days ago Requisition ID: 1304

Product Marketing Manager

Overall Function:

Reporting to the Senior Director of Marketing, the Product Marketing Manager helps shape how Meyer Sound products are positioned, launched, and communicated to the market. This role focuses on defining positioning and messaging for our portfolio of products and software, bringing customer and competitive insight into go-to-market planning, and working closely with Product Management, Sales and Education to ensure that our partners and customers clearly understand each product’s value. The Product Marketing Manager is a full time, non-exempt , Berkeley based, position earning $30.89 -$68.09 per hour.

• Build a deep knowledge of all products, their applications, key features, and value proposition
• Develop and maintain product messaging frameworks that clearly articulate each product’s value, key benefits, and applications across customer-facing communications
• Build a strong partnership with Sales to understand customer insights, market opportunities, and sales challenges, and develop messaging, tools, and collateral that support the sales process
• Partner with Product Management to understand target audiences, customer needs, key applications, competitive differentiation, and product advantages, translating these insights into clear positioning and messaging strategies
• Write content for marketing materials, including launch communications, sales collateral, dealer and distributor communications, and webpage copy
• Shape the narrative and content for marketing and sales presentations supporting product launches and key industry events
• Support broader marketing initiatives and special projects as needed
• Travel as needed for key industry events throughout the year (anticipated to be 3–5 events per year)

Required Skills & Experience:

• Bachelor’s degree in Marketing, Communications, Business, or equivalent experience
• 5+ years of B2B product marketing experience, including launching and marketing technical products
• Strong strategic thinking, with the ability to translate customer, market, and competitive insights into clear positioning and actionable recommendations
• Proven ability to lead cross-functional projects with confidence and autonomy
• Exceptional writing, storytelling, and presentation skills
• Comfortable collaborating with technical and engineering teams and communicating complex concepts to a range of audiences
• Proactive, resourceful, and curious, with a willingness to roll up your sleeves and contribute at both the strategic and executional level
• Experience with digital marketing and CRM platforms such as Salesforce, Salesforce Marketing Cloud, and HubSpot
• Experience with project and product management platforms such as Wrike and Jira
• Background in professional audio, music technology, or a related technical industry strongly preferred