Product Marketing Manager

findhelp; Austin (TX); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

401k & equity grants

Fully stocked kitchens across all офис

Onsite gym at our Austin HQ

Paid parental leave

Competitive PTO & 10 paid holidays

Comprehensive Medical, Dental, and Vis

Dog-friendly office in Austin HQ

24/7 access to telemedicine andCounsel

Book Purchasing Program

Job summary

Findhelp is hiring a Product Marketing Manager to lead content and communication strategy for sales enablement across our social care platform. You will shape product voice for growth, working closely with Sales, Marketing, and Engineering to craft messaging and materials that resonate with Seekers, community organizations, and customers.

You will drive go-to-market campaigns, develop product positioning, and author customer-facing documentation.

Qualifications

• 5+ years marketing and/or sales enablement experience.
• Strong written communication (can provide examples).
• Ability to manage multiple projects and deadlines with attention to detail.
• Able to adapt to changing priorities in a fast-paced environment.
• Project management mindset balancing stakeholders, technologies, and deliverables.
• Experience with modern AI tools to optimize tasks and scale impact.
• Team player who asks for help and collaborates.

Responsibilities

• Lead go-to-market strategy and campaigns focused on awareness, adoption, usage, and revenue growth.
• Define product positioning and messaging; develop sales enablement tools.
• Draft technical content for audiences and stakeholders with Sales, Marketing, and Engineering.
• Create internal and external product marketing materials highlighting benefits and brand consistency.
• Write customer-facing feature documentation with Product and Engineering.
• Identify and track metrics to measure marketing activity impact.
• Conduct market analysis; report on competitors and support RFPs.

Skills

Marketing strategy

Sales enablement

Content creation

Product positioning

Messaging development

Cross-functional collaboration

AI tools usage

Project management

Communication

Education

Bachelor’s degree in Marketing/Communications/Business

Job description

We’re changing the way people connect to social care.

At Findhelp, we’ve built a comprehensive platform of products and services that make it easy for you to connect people to resources, follow them on their journey, and track your impact in a fast and reliable way.Our industry-leading social care network includes more than half a million local, state, and national programs that serve every ZIP Code in the country, from rural areas to major metropolitan centers.Findhelp is headquartered in Austin, Texas and has been enabling healthcare, government, education, and other organizations to connect people with the social care resources that serve them, with privacy and security, since 2010.

As a mission driven organization, we are focused on creating a positive impact by connecting people in need to the programs that serve them with dignity and ease. Powered by our proprietary technology that enables people to find the resources available in their area, we have helped millions of Seekers find food, health, housing and employment programs.

About the role

The Product Marketing Manager plays a key role in the development of product and competitive positioning, sales collateral, integrated marketing campaigns, and external product communications. You will take the lead on content and communication strategy for sales enablement for our products. You will help us promote Findhelp through a deep understanding of our target audience: people looking for help, community organizations, and customers. This role will make significant contributions through product definition, competitive positioning, presentations, and thoughtful content creation. You will help shape the voice of the product to grow our users.

What you'll do

• Lead and manage go-to-market strategy and product marketing campaigns that focus on awareness, adoption, usage, and revenue growth.


• Define product positioning, develop key messaging, and create tools that will enable our Sales team to effectively position the product within target markets.


• Act as a liaison between Sales, Marketing, and Engineering to draft technical content appropriate for various audiences and stakeholders.


• Author and assist with internal and external product marketing materials (sales enablement content, website copy, white papers, etc.) that highlight the benefits of our product and support brand consistency.


• Work with Product and Engineering to understand new and updated features, in order to write customer-facing feature documentation


• Identify & track metrics to determine the effectiveness of product marketing activities.


• Conduct market analysis and report on developments in a competitive landscape, help establish product differentiators, and support the RFP process.

Qualifications

• 5+ years marketing and/or sales enablement experience


• Strong written communication (can provide examples)


• Ability to manage multiple projects and deadlines with attention to detail


• Able to adapt to changing project priorities in a fast-paced environment


• Project management mindset with the ability to understand and balance the various stakeholders, technologies, deliverables, and other moving pieces involved in executing a marketing campaign


• Demonstrated experience using modern AI tools to optimize daily tasks, accelerate problem-solving, and scale project impact.


• team player who thrives on \"Asking for Help\" and leans on the expertise of others to solve problems.


• Bachelor’s degree in Marketing, Communications, Business, or a related field.


• Deeply passionate about the findhelp mission to connect people to help with dignity and ease.


• Passionate about emerging technologies


• A proactive communicator who thrives in an environment of keeping everyone in the know


• Adept at translating complex technical concepts into easily understandable messaging


• Action-oriented and hold your peers and leaders accountable for deliverables


• Collaborative, organized, and analytical

Physical demands and work environment

• This job is based on-site in Austin, TX, Madison, WI.


• This is largely a sedentary role; standard office equipment is used, such as laptops, monitors and headsets, if needed.


• Ability to lift up to 30 pounds.


• Limited travel may be required.

We value being together : We believe being together enables stronger relationships, collaboration, and culture.

This position is in office and candidates must be located in Austin, Texas or Madison, Wisconsin.

We’re building a diverse, inclusive team

You’re welcome here. We want everyone to be able to easily connect to the help they need, and we want our teams to reflect and represent our communities. It is our policy to recruit, hire, train, and promote individuals, as well as administer any and all Company policies, without regard to age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin or ancestry, physical and mental ability, political affiliation, race, religion, creed, sexual orientation, socio-economic status, veteran status, or any other protected class, in accordance with applicable laws. Accommodations are available for applicants with disabilities.

Here are some of the ways we support our staff:

• 401k & equity grants


• Fully stocked kitchens across all three office locations


• Onsite gym at our Austin HQ


• Paid parental leave


• Competitive PTO & 10 paid holidays


• Comprehensive Medical, Dental, and Vision insurance with 100% company-paid coverage for employee only coverage


• Dog-friendly office in Austin HQ


• 24/7 access to telemedicine and counseling


• Book Purchasing Program