Product Marketing Manager

Abbott; Austin (TX); On-site; USD 113,000 - 227,000; Full time

Benefits offered by this job

Career development

HIP PPO medical plan

Retirement savings plan

Tuition reimbursement

Free U education benefit

Fortune recognition

Diversity & inclusion

Job summary

Abbott, a global healthcare leader, is seeking a Product Marketing Manager in Austin, TX to translate portfolio strategy into high-impact commercialization, market development, customer engagement, and sales enablement programs.

The role leads complex initiatives across Sales, Training, Clinical, Medical Affairs, Regulatory, and Finance, with oversight on launches and lifecycle initiatives that drive business performance.

Qualifications

• Bachelor’s degree or equivalent in business, marketing, science, engineering, nursing, or related field.
• 7+ years of progressively responsible experience in medical device or regulated product marketing.
• Experience leading complex product launches and cross-functional programs.
• Ability to influence senior stakeholders without direct authority.
• Strong analytical and strategic thinking with problem-solving skills.
• Excellent written, verbal, and executive communication skills.
• Ability to manage multiple high-impact initiatives in a fast-paced, matrixed environment.
• Travel up to 35% and regular attendance.

Responsibilities

• Lead U.S. commercialization initiatives from insight to execution and optimization.
• Develop and execute product marketing plans aligned with HeartMate portfolio strategy.
• Own defined launches, lifecycle initiatives, and market development programs.
• Translate market and customer insights into positioning, messaging, and programs.
• Create messaging frameworks, sales enablement content, and training resources.
• Partner with Sales leadership to identify adoption barriers and collect feedback.
• Analyze program performance and market trends to inform leadership actions.
• Lead cross-functional teams across Sales, Clinical, Regulatory, and Finance without direct authority.
• Represent U.S. downstream marketing on global teams and reflect market requirements.
• Manage budgets, agencies, vendors, timelines, and deliverables for initiatives.

Skills

Cross-functional leadership

Analytical thinking

Strategic planning

Executive communication

Prioritization under ambiguity

Travel readiness

Education

Bachelor’s degree in business/marketing/related field

Job description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION:

Job Title

Product Marketing Manager

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify forfree medical coverage in ourHealth Investment Plan (HIP) PPOmedical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution
• Tuition reimbursement, Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Austin, TX location in the Heart Failure Division and supports the U.S. HeartMate business. Abbott’s HeartMate portfolio provides durable mechanical circulatory support for people with advanced heart failure.

The Product Marketing Manager role is a senior individual contributor who translates U.S. portfolio strategy into high-impact commercialization, market development, customer engagement, and sales enablement programs. Reporting to the U.S. downstream marketing leader, this role independently leads complex initiatives and cross-functional workstreams for assigned products and priorities. The role contributes recommendations and market insights while the downstream marketing leader retains accountability for overall U.S. portfolio strategy, prioritization, budget allocation, and business performance.

What You’ll Work On

• Lead assigned U.S. commercialization initiatives from insight and planning through execution, measurement, and optimization.
• Develop and execute product marketing plans aligned with the U.S. HeartMate portfolio strategy, annual operating plan, brand standards, and approved claims.
• Own defined product launches, lifecycle initiatives, market development programs, or strategic workstreams, including objectives, milestones, dependencies, risks, and post-launch assessment.
• Translate customer, field, clinical, competitive, and market insights into clear recommendations, positioning, messaging, and executable programs.
• Develop messaging frameworks, sales enablement tools, training content, customer-facing resources, and integrated campaign briefs.
• Partner with Sales leadership and field teams to identify adoption barriers, gather structured feedback, and improve program effectiveness.
• Analyze program performance, market trends, competitive activity, and business results; communicate insights and recommended actions to downstream marketing leadership.
• Lead cross-functional teams across Sales, Training and Education, Clinical, Medical Affairs, Regulatory, Legal, Market Access, Finance, Global Marketing, and Marketing Communications without direct authority.
• Represent U.S. downstream marketing on assigned global and cross-functional teams and ensure U.S. market requirements are accurately reflected.
• Manage approved project budgets, agencies, vendors, timelines, and deliverables for assigned initiatives; elevate tradeoffs and risks appropriately.
• Perform other related duties and responsibilities, as assigned.

Required Qualifications

• Bachelor’s degree in business, marketing, science, engineering, nursing, or a related field, or an equivalent combination of education and experience.
• 7+ years of progressively responsible experience in medical device, pharmaceutical, healthcare, or other highly regulated product marketing or commercialization environments.
• Demonstrated experience independently leading complex product launches, commercialization programs, lifecycle initiatives, or market development workstreams.
• Demonstrated ability to lead cross-functional teams and influence senior stakeholders without direct authority.
• Experience translating market, customer, clinical, and competitive insights into positioning, messaging, and actionable commercial programs.
• Strong analytical, strategic thinking, project leadership, and problem-solving skills, including the ability to define measures of success and use results to optimize execution.
• Excellent written, verbal, presentation, and executive communication skills.
• Ability to prioritize multiple high-impact initiatives, navigate ambiguity, and meet commitments in a fast-paced, matrixed, geographically diverse environment.
• Ability to travel up to 35%, including customer, field, and industry engagements.
• Ability to maintain regular and predictable attendance.

Preferred Qualifications

• MBA or other relevant advanced degree.
• Experience in cardiology, heart failure, mechanical circulatory support, or implantable medical devices.
• Experience with U.S. medical device launches and downstream marketing.
• Field, sales, clinical, or customer-facing experience.
• Experience working across global and U.S. commercial organizations in a matrixed enterprise.
• Experience managing agencies, vendors, and project budgets.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott, and on Twitter @AbbottNews.

The base pay for this position is

$113,300.00 – $226,700.00

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

HF Heart Failure

LOCATION:

United States > Austin : 8701 Bee Caves Rd

WORK SHIFT:

Standard

TRAVEL:

Yes, 50 % of the Time

MEDICAL SURVEILLANCE:

No

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf

EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf