Product Marketing Lead, Intelligent Enterprise Platform

Siemens; Madison (WI); Remote; USD 124,000 - 223,000; Full time

Job summary

Siemens Digital Industries Software seeks a Product Marketing Lead for Intelligence Center X to define the portfolio narrative and drive the integrated go-to-market story for Siemens' agentic enterprise system.

The role spans Mendix, Graph Studio, AI Studio, ontologies, and other components, translating AI and data capabilities into customer value while aligning stakeholders across a matrixed organization.

Qualifications

• 12+ years of experience in product/portfolio marketing or related strategic marketing.
• Experience marketing enterprise software, AI, data platforms, or related tech.
• Proven portfolio-level positioning, messaging and go-to-market skills.

Responsibilities

• Define and communicate how the Intelligence Center X portfolio enables meaningful outcomes.
• Develop a scalable messaging framework and portfolio positioning.
• Translate AI and data capabilities into clear customer value and differentiation.
• Lead cross-functional go-to-market alignment with Brand, Demand Gen, Sales, and Leadership.
• Establish governance and messaging standards across the portfolio.

Skills

Strategic communication

Executive presence

Storytelling

Influence without authority

Job description

Siemens Digital Industries Software seeks a Product Marketing Lead for Intelligence Center X to define the portfolio narrative and drive the integrated go-to-market story for Siemens' agentic enterprise system.

The role spans Mendix, Graph Studio, AI Studio, ontologies, and other components, translating AI and data capabilities into customer value while aligning stakeholders across a matrixed organization.