Product Marketing Lead, Digital Payments

VIA; Somerville (MA); On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Salary range $100k-$150k USD

401K with up to 5% employer matching

Health, vision & dental coverage

Parental leave: 24 weeks

Flexible vacation policy

Hybrid work: remote + offices

Mentorship & growth programs

Job summary

VIA is seeking a Product Marketing Lead to own VIA's payments-sector presence, driving partner collaboration, joint content, and multi-channel campaigns. You’ll co-market with ecosystem partners, produce case studies, and coordinate co-branded materials to generate inbound demand.

This role blends relationship management with creative storytelling. You will manage partner events, oversee partner websites, and ensure accurate messaging across joint capabilities.

Qualifications

• 4+ years in partner or channel marketing, or relationship-focused B2B marketing.
• External relationships with organizations you don't control must be managed effectively.
• Proven experience organizing corporate or public-affairs events and writing joint content.

Responsibilities

• Lead partner marketing coordination with VIA's strategic ecosystem and manage joint plans.
• Tell high-impact co-branded stories through press releases, case studies, and video content.
• Amplify partner-led initiatives with local events and opportunities to feature VIA’s technology.
• Design and execute high-touch events for distinct audiences and relationships.
• Own the payments digital presence, updating partner pages and messaging.

Skills

Partner marketing

Relationship management

Event planning

Job description

VIA is making an impact, and so can you.

VIA is the digital infrastructure company mission-critical organizations rely on when speed and security matter most. The Department of War, government agencies, and global enterprises depend on VIA to disrupt corruption, defend critical infrastructure, and deliver humanitarian aid. VIA’s products span agentic AI, zero-trust identity, quantum-resistant data, and offline stablecoin payments. Every human and agentic AI action is intentionally captured, attributed, and defensible. Designed for sub-second speed and multi-decade defensibility. Learn more: solvewithvia.com.

An impressive mission requires an equally impressive Product Marketing Lead

VIA is seeking a relationship-driven, execution-focused Product Marketing Lead to completely own VIA's presence in the payments sector from end to end. In this role, you will be the ultimate marketing point person, not just driving our strategy at high-profile events, but actively co-marketing with key ecosystem partners to turn those moments into powerful multi-channel content. From writing joint case studies and drafting partner-focused social campaigns to coordinating the production of video content and managing co-branded website updates. You will blend mission-critical logistics with relationship management and creative storytelling. If you thrive on variety, operate with urgency, and want to own a sector’s marketing lifecycle and partner relationships from concept to execution, this role was built for you.

In this role, you will:

• Lead partner marketing coordination: Serve as the primary marketing point of contact for VIA's strategic partner ecosystem including a growing portfolio of payment, enterprise, and humanitarian partners. Proactively manage these relationships to design and execute joint marketing plans, keep shared deliverables on track, and turn inbound partner requests into structured, high-quality outputs
• Tell high-impact co-branded stories: Build the narrative assets that bring our partnerships to life. Co-author joint press releases, lead the creation of collaborative case studies, and coordinate compelling video testimonials that demonstrate the real-world impact of VIA's technology in the hands of our partners to drive inbound demand for future partnerships
• Amplify and elevate partner-led initiatives: Support and amplify local, on-the-ground events and initiatives hosted by our partners, identifying strategic opportunities to naturally position VIA’s technology within their programs
• Design and execute high-touch, targeted events: Plan and run, high-impact events tailored to distinct mission-critical audiences where relationships are built, stories are told, and VIA's impact is felt in the room
• Own the payments digital presence: Maintain and optimize our partner-facing web pages. Ensure partner logos and graphics, joint capability messaging, and collaborative product descriptions accurately reflect the current state of our partnerships and the breadth of what we've built together

Requirements

What you will bring to this role:

• Experience: 4+ years in partner marketing, channel marketing, or relationship-focused B2B marketing, ideally within fintech, digital infrastructure, public sector, or humanitarian ecosystems. Experience managing external relationships with organizations you don't control is essential
• External relationship management: Exceptional written and verbal communication skills paired with a demonstrated ability to manage collaborative relationships across organizations, building trust with partner stakeholders, aligning on joint deliverables, and maintaining momentum even when priorities shift on their side
• Event and asset execution: Proven experience organizing specialized, corporate or public-affairs events alongside strong writing capability for joint case studies, press releases, and technical capability summaries. You're as comfortable in a planning doc as you are in a room with a foreign dignitary

What does it take to be a successful VIAneer? Let’s break it down, our VIAneers are:

• Self-motivated and passionate about leaving everything they touch better than how they found it
• Firm believers that people should love what they do and are eager to build a culture that enables them to do their best work
• Creative problem solvers who respectfully challenge the status quo in the pursuit of excellence
• People who lead discussions with curiosity and value diverse perspectives
• Eager to explore new ideas, understand the power of feedback, and constantly seek opportunities to grow and develop their skills
• Strong team players who thrive in collaborative environments and celebrate the success of others

Benefits

What can VIA do for you?

VIA offers competitive benefits, flexible work options, and individualized mentoring and growth opportunities. Here are just a few of our VIAneers’ favorite perks:

• Compensation:
  • This role offers a salary range of $100,000 - $150,000 USD per year
  • 401K plan with up to 5% employer contribution
• Health: A fully funded, top-tier health benefits plan, including vision and dental coverage, fully covered from day one, for your whole family
• Family Support: Up to 24 weeks paid parental leave, a 4-week paid ramp-back program, and a $10K family forming benefit (covering fertility treatments, adoption, and surrogacy)
• Time off: Flexible Vacation Policy with no set annual limit or accrual period, Summer Fridays, and an extended holiday period in December
• Remote work: Ability to enjoy the best of both worlds with flexibility to work from home as needed, as well as access to three well-located offices, designed for collaboration and stocked with everything you could need
  • Opportunities to work remotely from eligible locations for up to 2 months per year
• Growth: Individualized growth opportunities, including internal and external mentorship panels, custom goals and feedback sessions, and/or access to learning and development programs, including VIA’s unrivaled leadership program
  • A dedicated wellness advisor to help you navigate the programs and opportunities available at VIA
• Transit: Benefits to support commuting costs
• Connection: In-person events to foster team bonding and collaboration across different teams

Read more about our benefits and perks here.

Our commitment to Diversity and Inclusion:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.