Product Marketing Lead – B2B Tech & Industrial Hardware

Prevail Recruiting; Phoenix (AZ); On-site; USD 110,000 - 150,000; Full time

Job summary

Prevail Recruiting is partnering with an energy hardware company seeking a hands-on Product Marketing Manager to own both marketing strategy and execution. Reporting to the Head of Sales & Marketing, you’ll shape how the company reaches customers, communicates product value, and supports sales.

This role goes beyond traditional messaging, owning positioning, campaigns, content, and marketing performance to drive growth and market impact.

Qualifications

• 5+ years in product marketing or B2B marketing for technical or physical products.
• Hands-on experience with positioning, campaign execution, website content, and sales enablement—not just managing agencies.
• Strong writing skills and the ability to turn complex products into compelling customer-facing content.
• Experience measuring marketing performance, working in a CRM, and connecting marketing activity to sales outcomes.

Responsibilities

• Develop product positioning, messaging, and competitive differentiation that translate technical capabilities into clear customer value.
• Execute campaigns across the website, email, LinkedIn, and events; create content and coordinate PR and creative resources.
• Build sales collateral, presentations, competitive battlecards, and buyer tools.
• Track website performance, lead generation, conversion, and pipeline contribution through HubSpot or similar tools.
• Gather customer and sales feedback to improve messaging, campaigns, and product decisions.

Skills

Product marketing

B2B marketing

Campaign execution

Content creation

Sales enablement

HubSpot CRM

Tools

HubSpot

Job description

Prevail Recruiting is partnering with an energy hardware company seeking a hands-on Product Marketing Manager to own both marketing strategy and execution. Reporting to the Head of Sales & Marketing, you’ll shape how the company reaches customers, communicates product value, and supports sales.

This role goes beyond traditional messaging, owning positioning, campaigns, content, and marketing performance to drive growth and market impact.