Product Marketing Lead (B2B)

WorkMagic; United States; Remote; USD 157,000 - 237,000; Full time

Job summary

A leading marketing measurement platform is seeking a strategic product marketing leader to drive growth in their measurement product portfolio. This role involves crafting compelling narratives and go-to-market strategies, collaborating across teams to enhance product adoption and conversion rates. Ideal candidates will have significant experience in B2B SaaS or marketing tech, with a strong focus on storytelling and analytical skills. Join a passionate team in a dynamic environment that values creativity and offers flexibility.

Benefits

Flexible remote work model

Unlimited time off

Qualifications

• 8+ years of experience in product marketing or GTM roles.
• Experience in B2B SaaS or ad/marketing tech industry.

Responsibilities

• Develop product positioning and messaging for target buyer personas.
• Lead go-to-market strategy for new features and product launches.
• Train team members on product narratives and sales enablement.

Skills

Strategic Thinking

Storytelling

Analytical Skills

Technical Acumen

Tools

Marketing Measurement Tools

Attribution Tools

Job description

WorkMagic is a leading marketing measurement and experimentation platform helping e-commerce and retail brands make smarter, data-driven decisions across channels like Meta, TikTok, Google, and Amazon. Powered by AI and grounded in rigorous incrementality testing, we help brands uncover what truly drives results.

We are growing rapidly—fueled by customer love, word-of-mouth, and bold ambitions. This is a team that solves problems from first principles, ships quickly, and obsesses over delivering measurable impact for our customers.

About the Role

We’re looking for a strategic product marketing leader to drive the growth of WorkMagic’s measurement product portfolio. In this high-impact, cross-functional role, you’ll own our positioning, messaging, and go-to-market strategies to drive pipeline growth, conversion, and product adoption across key customer segments.

You’ll partner closely with Product, Sales, and Customer Success to craft compelling narratives that resonate with buyers and simplify complex concepts into clear value. This is an ideal role for a product marketing leader with a strong background in B2B SaaS, ad tech, or marketing measurement who wants to make a valuable impact and grow with the company.

What You’ll Do

• Develop product positioning and messaging that resonates with our target buyer personas
• Lead integrated product go-to-market strategy for new features and product launches, collaborating with Product, Sales, and Customer Success
• Train team members on problems we solve and build sales enablement content to enable sales and customer success
• Leverage industry insights, customer feedback, and market intelligence to continuously refine our positioning and inform marketing tactics
• Evangelize the product through thought leadership in the market, including digital and physical events
• Manage the core product narrative across website, sales decks, and marketing campaigns

What We’re Looking For

• 8+ years of experience in product marketing or GTM roles, preferably in B2B SaaS or ad/marketing tech industry
• Exceptional storyteller who excels at crafting compelling messaging frameworks, narratives, and thought leadership content
• Strong analytical and strategic thinking skills, with the ability to turn data into actionable plans
• Proven success influencing peers and leaders across sales, marketing, product, and executives
• Technical acumen and ability to understand complex product concepts
• Self-starter willing to work in ambiguity, who can shape and define a problem space, navigate competing priorities and multiple projects, while meeting deadlines
• Preferred: Familiarity with marketing measurement, attribution, or experimentation tools
• Preferred: Passion for customer-centric storytelling and working directly with users
• Nice to have: Experience in e-commerce and retail marketing

Why Join Us?

• Be a foundational team member and leader as we scale and grow
• Drive company success in a role where your impact is immediate and visible
• Work with a passionate, collaborative team that’s redefining how brands measure and optimize marketing
• Thrive in a dynamic environment that values creativity
• Enjoy a flexible remote work model and unlimited time off

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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