Product Marketing Lead

Vesta; United States; Remote; USD 165,000 - 200,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Parental leave

Remote-first culture

Wellness benefits

Stipends for cell phone and wifi

DoorDash benefits

Flexible time off

Job summary

Vesta, a fintech startup modernizing mortgage origination, is hiring its first dedicated product marketer in the United States. You will help the largest mortgage lenders understand our products and the value they deliver as AI augments the loan processing workflow.

In this role you will develop launches, messaging, and proof points, collaborate with sales, partnerships, and product teams, and help shape how mortgage processing evolves with AI.

Qualifications

• Minimum 6 years of experience in marketing, with the majority in B2B product marketing.
• Experience marketing to enterprise audiences, with long sales cycles and complex business needs.
• Excellent communication and presentation abilities; able to explain complex concepts to diverse audiences.

Responsibilities

• Create a process for launches and manage launches end-to-end.
• Develop messaging and positioning for products and segments.
• Turn customer results into proof via case studies, references, and benchmarks.
• Collaborate with sales, partnerships, and other marketing functions to drive demand and usage.

Skills

Product marketing

B2B marketing

Enterprise marketing

Cross-functional collaboration

Job description

What we're doing

Owning a home is a foundational part of building financial security and wealth in America. However, the tools and technology that support homeownership are antiquated, dependent on things like fax machines, handwritten documentation, and hours of manual review.

We're here to change it.

Vesta was founded to rebuild the mortgage LOS from the ground up. Our founding belief is that the future of mortgage lending will be a fully automated process. Today, our AI augmented platform makes that a reality. Our mission has been to build a platform where AI isn't just an add-on, but the core engine that transforms how a loan is actually manufactured.

Who we are

Our founding team is no stranger to the complexities of the financial industry. As early employees at Blend, they spent years together focused on creating modern cloud infrastructure for banks. Now, with Vesta, they are transforming the mortgage industry by creating the most flexible, open, and automated origination experience, benefiting financial institutions and their customers.

And, we're not alone.

We've raised $55M from top tier investors, including Andreessen Horowitz, Bain Capital Ventures, Conversion Capital, Zigg Capital, and Index Ventures.

We believe that our team is our greatest competitive advantage and take pride in having a team of exceptional humans. As a team, we value humility, empathy, self-awareness, and an orientation towards action. If this sounds like you and you're excited by the idea of getting in at the ground level to be part of building the infrastructure that will power the future of the finance industry, we would love to hear from you!

Who you are

You have exceptional product marketing skills, earned through several years in the function at top-tier startups. You know the difference between simplifying a message and dumbing it down. You walk in the customer's shoes, and you can describe their day to someone who's never done it. You're highly collaborative and enjoy working with functions across the company, like product, design, sales, and partnerships.

About your role

As the first dedicated product marketer at Vesta, you'll have the opportunity to shape the work we do and how we operate. Your primary responsibility will be helping the largest mortgage lenders in America understand what our products do, and explaining the value that they deliver. More broadly, you'll also help customers and prospects rethink how mortgage processing will work in a time when people and AI agents work side-by-side processing loans.

What you'll do:

• Create a process for how we run launches, while running launches

• Develop messaging and positioning for products and segments

• Turn customer results into proof — case studies, references, and benchmarks that other lenders will act on

• Work closely with sales, partnerships, and other members of marketing to build marketing strategies that increase the awareness, demand for, and usage of products

An ideal candidate for this position will have:

• A minimum of 6 years of experience in marketing, with the majority in B2B product marketing.

• Deep experience marketing to enterprise audiences, with a demonstrated ability to understand complex buying committees, long sales cycles, and sophisticated business needs.

• Excellent communication and presentation abilities, with a proven track record of explaining complex technical concepts in ways that executive, technical, and non-technical audiences can understand.

• Bonus: Experience in mortgage lending or fintech infrastructure.

Benefits and Perks

• Robust medical, vision, & dental coverage (~100% of employee premiums covered)

• FSA plan offering

• 401(K) plan offering

• Meaningful parental leave - 16 weeks fully paid for all new parents, birthing & non-birthing parents (applies to adoptions as well!)

• Remote-first culture with a physical hub in the Bay area and NY!

• Generous Work From Anywhere & Wellness Benefits

• Monthly cell & wifi stipend

• Monthly Doordash benefits

• Open & encouraged flexible time off

• Company offsites to get to know the team!

Our cash compensation for this role is targeted at $165,000 - $200,000. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed.

At Vesta, we believe that the only way we can tackle the challenging problems in front of us is by having diverse perspectives and an environment that promotes inclusivity. We're committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. As part of our onboarding process, we participate in the E-Verify program.