Product Marketing Lead

Sixtyfour; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Unlimited PTO

Lunch provided

Gym membership reimbursement

AI tools reimbursement

401k match

Health insurance

Flexible working hours

Job summary

Sixtyfour is seeking a Product Marketing Lead to own marketing and distribution for a cutting-edge intelligence platform. You will drive launches, demos, benchmarks, and be the voice of the public-facing narrative, working hands-on with founders and engineers.

This role emphasizes proof over claims and rapid, data-driven growth in a fast-moving startup environment. You will shape content across blogs, teardowns, and social channels, own top-of-funnel performance, and build a scalable publishing

Qualifications

• 2–5 years in growth, content, or product marketing.
• A public body of work: campaigns or accounts you shipped.
• Ability to read docs, understand the product, and explain differences clearly.

Responsibilities

• Run launch weeks with demos, benchmarks, case studies and blogs.
• Create viral growth stunts and free tool drops to boost distribution.
• Own the publishing engine across LinkedIn, X, and other channels.
• Develop blogs, teardowns, comparison pages, and docs-adjacent content.
• Design and run public benchmarks with transparent methodology.
• Own top-of-funnel metrics: traffic, signups, and pipeline.
• Instrument performance and cut underperforming activities.
• Collaborate with founders and engineers to translate shipping into spreading.

Skills

Growth marketing

Content marketing

Product marketing

Analytics & dashboards

Written communication

Job description

About Sixtyfour

Sixtyfour is the intelligence infrastructure for investigating people and companies at scale. We focus primarily on our research platform powering use cases in Compliance (AML/KYB), Trust & Safety, Cybersecurity, Research, and Investigations. Our platform combines agents, LLMs, and large-scale data infrastructure to surface data other platforms can't.

The Role

We're looking for a Product Marketing Lead to own marketing and distribution. This is a hands-on, high-ownership role: you write and direct the launch, cut the demos, run the benchmarks, and own the numbers. You won't have direct reports on day one, but you'll decide what we say publicly and where.

Most of what we ship is provable. Our agents find things other platforms can't, which is a real advantage in a category full of vague claims. The job is turning that into proof people can see and share.

What You'll Do

• Run launch weeks. Every shipped agent capability gets a demo people stop and reread, benchmarks against the competitors buyers already use, case studies, and blogs.
• Pull growth stunts, the kind that go viral because people screenshot them and send them to a coworker: a live investigation run, a bounty, a free tool drop, a claim we can prove and nobody else can
• Own the publishing engine across socials. Posts written for and shipped from the team's accounts on LinkedIn and X, built for growth and virality
• Build the rest of the content engine: blogs, teardowns, comparison pages, docs-adjacent content
• Design and run the benchmarks yourself, in public, with methodology anyone can check
• Own top-of-funnel end to end. Traffic, signups, and pipeline are your numbers
• Instrument everything. Know which post, page, and stunt produced which account, and cut what isn't working
• Work directly with founders and engineers to turn what's shipping into what's spreading

What We're Looking For

• 2 to 5 years in growth, content, or product marketing, ideally at a technical startup
• A public body of work. Send the accounts you've run, the posts that did well, the campaigns you shipped
• You write fast, in your own voice, without a committee
• Technical enough to read our docs, run the product, and explain what makes it different without a briefing
• You've grown an account or a channel from cold to real distribution, and can explain what actually caused it
• Comfortable running your own funnel in analytics tools and spreadsheets
• Judgment about what lands. Most demos get scrolled past, and you should know why
• High ownership in an ambiguous, fast-moving early-stage environment
• Willing to be based in or relocate to the San Francisco Bay Area

Nice to Have

• Experience marketing to compliance, security, trust and safety, or investigations buyers
• Experience marketing developer or API products
• You can edit video and cut a demo yourself, or ship a landing page without waiting on anyone
• Comfortable building small tools with AI coding assistants for free tool drops and stunts
• Prior startup experience, ideally at a similarly early stage
• Experience working in an AI company

Benefits

• Unlimited PTO
• Lunch on us in the office
• Monthly gym membership reimbursement
• Monthly AI tools/productivity reimbursement
• 401k with company match
• Health / Dental / Vision
• Flexible working hours