Product Marketing Lead

Bazeta; Northern (KY); Hybrid; USD 110,000 - 170,000; Full time

Job summary

Bayesian Health is seeking a Product Marketing Lead to own sales enablement, module marketing, and customer expansion. You will shape messaging for health system executives and build scalable content that drives deals forward.

You will lead content creation for late-stage opportunities, craft compelling instructor-level materials, and collaborate with Sales, Client Success, and Clinical teams to ensure credibility and impact across modules like palliative care and deterioration.

Qualifications

• 5+ years of product marketing experience in healthcare technology.
• Bachelor's degree in a relevant field.
• Proven ability to create positioning, messaging, enablement, and launch programs used by sales.
• Experience writing for CMOs, CMIOs, CIOs, CFOs and quality leaders.
• Understanding enterprise health system deal movements (committee buying, IT/security, budgets).
• Excellent writing that is clear, credible, and evidence-based.

Responsibilities

• Own the core sales content library and collateral for enablement.
• Create deal-specific content for late-stage opportunities.
• Develop module marketing materials and go-to-market for module launches.
• Craft buyer messaging for health system executives across roles.
• Partner with Sales, Client Success, and Clinical teams to ensure credibility and impact.

Skills

Product marketing

Healthcare marketing

Sales enablement

Executive buyer messaging

Deal-specific content

Cross-functional collaboration

Strong writing

Education

Bachelor's degree

Job description

Product Marketing Lead In Brief We're a rapidly growing startup on a mission to make healthcare proactive by empowering physicians, nurses, and care team members with real-time data to save lives. As our Product Marketing Lead, you will own how we show up for health system leaders. That covers the sales content that moves deals forward, the messaging behind each new module, and the story we tell customers who are ready to grow with us. Who We Are Bayesian Health 's mission is to improve patient outcomes by empowering clinicians with the insights they need to make the right decision for the right patient at the point of care. We're a diverse team of clinicians, engineers, AI experts, product designers, and performance improvement leaders committed to enabling smarter, patient-specific care delivery through unlocking the power of data. We're funded by top tier tech and biotech investors: Obvious Ventures, Andreessen Horowitz, American Medical Association's venture arm, Catalio Partners, and LifeForce Capital. Recent recognitions include Forbes AI Top 50, World Economic Forum Tech Pioneer, Time Best Inventions, and BioTech AI Company of the Year. Read more about our peer-reviewed research in Nature Medicine associating our products with improved patient outcomes. About the Role This role spans three connected areas of product marketing: sales enablement, module marketing, and customer expansion. You will own all three end to end. Most of your energy will go to enablement, expansion, and module marketing, in that order of urgency as the field and our roadmap demand. Product marketing is a function we are still building. You will be our dedicated product marketer, so you will set the standards, templates, and systems as much as you follow them. You will decide what gets built next based on what Sales and Client Success tell you is moving deals and renewals. As the team grows, you may have the chance to mentor more junior marketers. What You'll Own Sales Enablement Own the core sales content library, including the sales deck, two-pagers, white papers, and collateral that quantify our impact for buyers and customers. Keep it accurate and current as the product and the market change. Work with Sales to learn which pieces move deals forward and which ones don't. Deal-Specific Content Build tailored content for late-stage opportunities, such as custom one-pagers and slides. Take a rough brief from a sales rep and return a polished deliverable without a heavy process around you. Be able to point to specific content you built that helped advance or close a deal. Competitive Intelligence Maintain competitive intel and battlecards as the market shifts. Keep them current without being asked, so reps never walk into a conversation with outdated information. Product and Module Marketing Develop positioning and messaging by module and buyer. Build module deep-dive materials and lead go-to-market for module launches, including palliative care and deterioration. Customer Expansion Partner with Client Success on expansion messaging, executive steering committee and QBR materials, and release communications for existing customers. Help customers see the value they are already getting and what more is possible. Buyer Messaging Write for the full health system buying committee, including CMOs, CMIOs, CIOs, CFOs, and quality leaders. Translate clinical outcomes and technical capabilities into language that resonates with clinical, operational, and financial stakeholders. Make a business case land with a C-suite, not just a product pitch. Cross-Functional Partnership Join deal calls and QBRs. Pull roadmap details from Product proactively, and work with Clinical to keep every claim credible. Surface what is working in the field and feed market and competitive insight back into the business. What You'll Bring • 5+ years of product marketing experience in healthcare technology, with direct experience marketing to health system executive buyers • A bachelor's degree • A record of building positioning, messaging, enablement, and launch programs that sales teams actually use • A track record of deal-specific content tied to advanced or closed opportunities • Experience writing for CMOs, CMIOs, CIOs, CFOs, and quality leaders, and supporting long, multi-stakeholder deals into health systems • Working knowledge of how enterprise health system deals move, including committee-based buying, clinical validation, IT and security review, and budget cycles • Exceptional writing that is clear, credible, and evidence-based, with first drafts that need little rework • Self-direction in a fast-moving startup, including the instinct to spot what is missing and build it without being asked • Strong partnership habits with Sales, Product, Client Success, and Clinical teams Nice to Haves • Product or customer marketing experience with an installed base, including expansion or upsell campaigns • Familiarity with clinical AI, clinical decision support, or quality and safety improvement • Experience informally mentoring a more junior marketer Life at Bayesian We're a small, mission-driven team building AI tools that help clinicians catch life-threatening conditions earlier. We work remotely but stay closely connected in real time. We believe that closer collaboration helps us move faster for the hospitals and patients who depend on us.