Product Marketing Lead

basiccapital; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Basic Capital, in New York, is building a generational wealth brand in fintech. We are hiring a Product Marketing Lead to shape brand voice, craft narratives, and drive multi-channel campaigns with speed and taste.

You will translate product truth into stories, collaborate with product, design, sales, and leadership, and build a brand people talk about and trust with their financial future. This role targets bold, creative thinkers who push beyond traditional fintech marketing.

Qualifications

• Experience launching and managing marketing initiatives end-to-end.
• Strong writing and storytelling skills.
• Ability to run projects with speed, independence, and attention to detail.
• Strong creative instincts across content, campaigns, and distribution.
• Comfort working in a fast-moving environment.

Responsibilities

• Shape and scale Basic Capital’s brand voice, tone, and creative identity.
• Turn complex financial concepts into simple, compelling narratives.
• Create marketing that feels inevitable, modern, and unmistakably Basic Capital.
• Launch and manage multi-channel campaigns across social, email, partnerships, and IRL.
• Build creative that breaks through feeds and conversations.
• Execute with speed, taste, and high standards.
• Translate product truth into stories that drive adoption.
• Create content that educates without being boring.
• Make the complicated feel clear, exciting, and trustworthy.
• Move fast and iterate. Ship, learn, improve, repeat.
• Work cross-functionally with product, design, sales, and leadership.
• Bring creative ideas to life with scrappiness and excellence.

Skills

Brand voice

Storytelling

Multi-channel marketing

Campaign management

Content creation

Cross-functional collaboration

Creative direction

Tools

Social media management

Email marketing

CMS / content tools

Job description

About Basic Capital

Basic Capital is a fintech company disrupting America’s $1T retirement industry by building the mortgage for retirement, unlocking market ownership, and making wealth accessible to every American. Our mission is to create products, platforms, and a credit marketplace that power a fundamentally new retirement system.

Our founding team includes leaders from Goldman Sachs, Uber, Block, and Robinhood, and we’re backed by top investors such as Lux, BoxGroup, SVAngel, Inspired Capital, and Henry Kravis. Based in SoHo, NYC, we’re assembling a lean, high-performance team committed to reducing wealth inequality.

About the Role

Basic Capital is building a new wealth system for everyday Americans. We are doing it by giving people access to capital markets in a radically new way, and we are doing it with taste.

In less than a year since launch, Basic Capital is already becoming a household brand. We have something interesting to say, and a truth to be (well) told.

We are hiring a Product Marketing Lead to help turn Basic Capital into a generational financial services brand. This is not “fintech marketing.” This is storytelling, culture, and distribution, executed with speed and precision.

Build a generational brand in legacy space

Join the ranks of one of the most well-regarded Marketing Departments in tech.

Your job is to relentlessly drive the Basic Capital brand forward as a leading innovator in fintech, and to push well beyond what is expected from a financial services company.

This is not a role for someone who wants to manage calendars and polish copy.

This is a role for someone who wants to build a brand people talk about, share, and trust with their financial future.

You will relentlessly drive the Basic Capital brand forward as a leading innovator in fintech and create a generational financial services brand. With unmatched creativity and freedom push well beyond what is expected from a financial services company.

What You’ll Do

Build a Brand People Actually Care About

• Help shape and scale Basic Capital’s brand voice, tone, and creative identity

• Turn complex financial concepts into simple, compelling narratives

• Create marketing that feels inevitable, modern, and unmistakably Basic Capital

Ship Campaigns Across Channels

• Launch and manage multi-channel campaigns across social, email, partnerships, and IRL

• Build creative that breaks through feeds and conversations

• Execute with speed, taste, and high standards

Tell the Truth (Better Than Anyone Else)

• Translate product truth into stories that drive adoption

• Create content that educates without being boring

• Make the complicated feel clear, exciting, and trustworthy

Operate Like a Builder

• Move fast and iterate. Ship, learn, improve, repeat

• Work cross-functionally with product, design, sales, and leadership

• Bring creative ideas to life with scrappiness and excellence

Who You Are

You are creative, sharp, and relentless.

You have taste. You know what good looks like. You can write, edit, ship, and iterate quickly. You care about craft, but you care about outcomes more.

You have:

• A strong creative point of view and the ability to execute it

• Comfort operating in ambiguity with high ownership

• A bias toward action and shipping

• The ability to balance brand and performance without losing the soul

You want a role where you can build something iconic, not incremental.

What We’re Looking For

Requirements

• Experience launching and managing marketing initiatives end-to-end

• Strong writing and storytelling skills

• Ability to run projects with speed, independence, and attention to detail

• Strong creative instincts across content, campaigns, and distribution

• Comfort working in a fast-moving environment

Bonus Points

• Experience in fintech, consumer finance, investing, or benefits

• Strong social instincts and an understanding of modern distribution

• Experience with brand campaigns, IRL activations, or unconventional marketing

• You’ve helped build a brand people love, not just a product people use