Product Marketing Lead

Hadrius; New York (NY); On-site; USD 110,000 - 315,000; Full time

Benefits offered by this job

401k match

Healthcare

Dental

Vision

Job summary

Hadrius is seeking a Product Marketing Lead to drive ICP definition, positioning, and messaging, sitting at the center of Sales, Product, and Marketing in New York. This revenue-focused role will own strategy and execution end-to-end, directly influencing pipeline, win rates, and sales velocity.

You will work with the founding team to shape the market narrative, develop assets, and launch products or modules that accelerate revenue growth while building a category-defining brand in the financial

Qualifications

• 5–8 years of experience in B2B SaaS product marketing.
• Experience owning positioning + messaging end-to-end.
• Strong sales enablement track record (decks, battlecards, objections).
• Experience with complex, multi-stakeholder sales cycles.
• Proven track record of influencing pipeline, win rates, and deal velocity.
• Experience launching new products or modules.
• Strong analytical skills, translate win/loss insights into GTM strategy.

Responsibilities

• Define ICP, positioning and messaging across product and segments.
• Ship a new sales narrative (deck, talk track, objections).
• Build battlecards and competitive positioning.
• Partner with Sales to improve deal conversion and consistency.
• Define baseline metrics across pipeline influence, win rate, and velocity.
• Own all product launches (messaging, enablement, GTM strategy).
• Build a feedback loop with Product + GTM and refine positioning as we grow.

Skills

B2B SaaS marketing

Positioning & messaging

Sales enablement

Multi-stakeholder sales

Pipeline impact

Product launches

Analytics

Job description

New York, NY, US Full-time US citizen/visa only 6+ years

Hadrius automates and consolidates securities compliance for investment firms. To do this, we’re building the automated back office for financial firms, using AI to analyze millions of data points from emails to text messages, marketing copy, investment accounts, filings, and more to identify regulatory violations.

Today, over 300+ financial institutions managing $4T+ AUM rely on Hadrius to automate their regulatory compliance. We’re the fastest growing company in the space and the emerging category leader, going from our launch out of the YC W23 batch to $XMs+ ARR in under 24 months and haven’t slowed down since. We have a world-class team and product competing against legacy software that hasn't innovated in decades, and are looking for exceptional people dedicated to our shared mission to join.

About the role

This is a full-time role as a Product Marketing Lead, located onsite in New York, NY.

We’re looking for a sharp, execution-driven Product Marketing Lead to define our ICP, positioning and messaging, sales enablement, and product launches, and turn that into measurable revenue impact. This is a foundational GTM role: you will directly influence pipeline, win rates, and sales velocity.

You’ll sit at the center of Sales, Product, and Marketing, ensuring we are telling a clear, differentiated story in every deal, every campaign, and every product launch. You’ll own how the market understands Hadrius and why we win.

This is not a “support” function, this is a revenue‑driving role. You will operate as a mini Head of PMM, owning strategy and execution end-to-end.

You will work directly with the founding team to design and build the future of the financial compliance system. We pride ourselves on having a culture that rewards impact and success generously. We’re focused first and foremost on empowering each other to do our best work, today and into the future. You'll be on a team that works incredibly hard and seeks other exceptional people excited to do the same.

Responsibilities

First week:

• Deeply understand our ICP, product, segment, and competitive landscape
• Shadow sales calls to learn how deals are won and lost
• Audit existing messaging, decks, and website, identify gaps and inconsistencies
• Build initial hypothesis on “why we win” and “where we lose”
• Define and roll out a clear ICP + segmentation framework

First month:

• Establish core positioning and messaging across product and segments
• Ship a new sales narrative (deck, talk track, key objections)
• Build battlecards and competitive positioning
• Partner closely with Sales to improve deal conversion and consistency
• Define baseline metrics across pipeline influence, win rate, and sales velocity

First 3 months & beyond:

• Drive measurable impact on pipeline influenced, win rate, and sales cycle length
• Ensure >80% of deals are using PMM messaging and assets
• Own all product launches (messaging, enablement, GTM strategy)
• Build a consistent win/loss feedback loop and feed insights into Product + GTM
• Continuously refine positioning as we expand into new segments and modules

What “Good” Looks Like

• Clear ICP and differentiated positioning
• Sales, marketing, and product tell the same story
• Higher win rates and faster deal cycles
• Strong understanding of why deals are won/lost
• Messaging directly tied to revenue outcomes

About You

• Operator first: You’ve done the work yourself, not just managed it
• Revenue-minded: You think in pipeline, win rate, and velocity
• Exceptional communicator and storyteller.: You can turn complex products into simple, compelling stories
• Strategic + hands‑on: You define the narrative and build the assets
• Grit: You move fast, iterate, and continuously improve
• All-in: You want to build a category‑defining company

Qualifications

• 5–8 years of experience in B2B SaaS product marketing
• Experience owning positioning + messaging end-to-end
• Strong sales enablement track record (decks, battlecards, objection handling, discovery frameworks)
• Experience with complex, multi‑stakeholder sales cycles
• Proven track record of influencing pipeline, win rates, and deal velocity
• Experience launching new products or modules
• Strong analytical skills, can translate win/loss insights into GTM strategy

Strong bonus:

• Experience in fintech, compliance, legal, security, or data
• Experience selling into RIAs, broker‑dealers, or financial services
• Experience with multi‑product platforms and “platform vs point solution” positioning
• Background at companies with strong GTM rigor (e.g., Stripe, Ramp, Rippling, Gusto, Plaid)

Benefits

• 401k (100% match up to 6%)
• Healthcare, dental, vision.

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