Product Marketing Evangelist - Frontline

Confirm; United States; Remote; USD 120,000 - 160,000; Full time

Job summary

Confirm is seeking a credible Product Marketing Evangelist to lead its frontline proposition and create market demand. The role is field-facing, involving events, webinars, and customer conversations, translating capabilities into a compelling business narrative.

The successful candidate will own strategy, go-to-market planning, launches, competitive intelligence, and sales enablement, while driving engagement and growth through a strong frontline narrative.

Qualifications

• Must be comfortable presenting to executives and audiences.
• Must translate software capabilities into business value.
• Extensive experience in product marketing within a B2B tech company.
• Proven ability to drive demand through campaigns, events and content.

Responsibilities

• Own the Frontline proposition and defining the story.
• Own positioning, messaging, value propositions, and proof points; run messaging workshops.
• Lead go-to-market for launches and major proposition developments across teams.
• Shape product-to-market direction using customer, competitive and commercial insights.
• Build market visibility and be a visible advocate.
• Represent Confirm at industry events, webinars, podcasts, and partner sessions.
• Develop market points of view and market-ready content with the team.
• Turn the proposition into demand and support priority campaigns and ABM programs.
• Help create and progress opportunities with Field Marketing and Sales.
• Lead product-led content strategy with cross-functional partners.
• Tailor messaging for sectors/audiences/buyer stages using evidence and data.
• Equip customer-facing teams with talk tracks and narratives.
• Stay close to the market and gather feedback for recommendations.
• Coach teams to keep messaging accurate and evidence-led.

Skills

Stage presence

Commercial mindset

B2B SaaS expertise

Public speaking

Storytelling with data

Campaign & field marketing experience

English proficiency

Travel willingness

Job description

Where ambitious people connect the dots and grow

At Confirm, we’re building what’s next in workforce enablement. We connect the dots between learning, engagement and performance, using intelligent technology, content and data to help organisations unlock the potential of their people.

We’re a growing, global team where people are trusted to make an impact, take ownership and grow. Our values are at the heart of how we work: Do the right thing, We’ve got your back and Raise the bar. We care about doing work that matters, challenging ourselves to do it better and creating an environment where people can do their best work.

Confirm is a B Corp certified business and a Platinum Investors in People organisation. We’re also proud of the recognition our work has received across the industry, including multiple Gold wins at the Learning Technologies Awards.

If you’re looking for your next challenge, want the space to make your mark and like the idea of building something ambitious with good people around you, you’ve come to the right place.

About the role

We’re looking for a credible, energetic Product Marketing Evangelist to become a leading voice for Confirm's frontline proposition and help create demand in the market.

This is not a traditional, desk-based product marketing role. Sitting within Field Marketing, you'll spend a significant amount of time in the market: speaking at events, hosting customer and prospect conversations, leading webinars and roundtables, creating strong points of view, and helping Sales turn interest into meaningful commercial conversations.

You'll combine product marketing discipline with the presence and curiosity of an industry evangelist. You'll understand the pressures facing frontline organisations - from readiness, productivity and retention to consistency, compliance and performance - and translate Confirm's capabilities into a story that is relevant, distinctive and commercially useful.

Working closely with Product, Sales, Customer Experience, Corporate Marketing and frontline customers, you'll connect what we build with what the market needs to hear. You'll bring external insight back into the business, strengthen our frontline narrative and help field programmes perform harder.

This role is the end-to-end Product Marketing owner for Confirm's frontline proposition. You'll own the strategy and the execution - from market insight, positioning and messaging to go-to-market planning, launches, competitive intelligence and sales enablement. You'll also take that work into the market, building authority and helping turn attention into engagement, opportunities and growth.

What you will be doing

Roles and responsibilities include:

• Own the Frontline proposition and defining the story

• Own positioning, messaging, value propositions, and proof points for Confirm’s Frontline offering. Run brand promise and messaging workshops to build alignment across Product, Sales, Customer Experience, and Marketing.

• Lead go-to-market. Set the strategy for launches and major proposition developments, working across Marketing and commercial teams to take the message to market through campaigns, content, events, PR, partners, and customer activity.

• Shape product-to-market direction. Bring customer, competitive, and commercial insight into Product planning, helping identify the capabilities, use cases, and evidence needed to win.

• Build market visibility and be a visible advocate.

• Represent Confirm at industry events, webinars, roundtables, podcasts, customer forums, and partner sessions.

• Build a distinctive point of view. Develop credible perspectives on frontline readiness, performance, engagement, and workforce enablement that extend beyond product promotion.

• Create market moments. Work with Marketing to turn product innovation, customer evidence, research, and industry developments into timely campaigns and conversations.

• Turn the proposition into demand

• Support priority programs. Bring Frontline expertise into campaigns, events, executive engagement, account-based programs, and strategic customer and prospect conversations.

• Help create and progress opportunities. Work with Field Marketing and Sales to reach the right audiences, open stronger conversations, and improve follow-up.

• Lead product-led content. Set priorities and direction for scalable product and market content, supported by the Copy/Content Writer and Content Producer/Designer.

• Translate capability into value. Explain how Confirm improves frontline enablement, consistency, productivity, and performance without relying on feature-first language.

• Adapt and substantiate the story. Tailor messaging for different sectors, audiences, use cases, and buyer stages, using customer evidence, product demonstrations, and market data.

• Equip customer-facing teams. Develop practical talk tracks, pitch narratives, use-case stories, objection handling, and supporting materials.

• Stay close to the market. Build relationships with customers, prospects, practitioners, partners, and industry communities to understand changing needs, language, and buying priorities.

• Create a strong feedback loop. Turn market and field insight into practical recommendations for Product, Sales, Customer Experience, and Marketing.

• Build confidence and consistency. Coach customer-facing teams and ensure external messaging remains accurate, evidence-led, and aligned with product direction.

Who we are looking for

The successful candidate will demonstrate:

• Comfortable on a stage or in an executive conversation as they are working through a messaging problem with colleagues.

• Commercially minded, naturally curious and credible with practitioners. You will know the difference between being visible and being useful - and aim for both.

• Significant experience owning product marketing within a B2B technology business, including positioning, messaging, go-to-market strategy, launches, competitive intelligence and sales enablement.

• A strong track record of presenting to external audiences and facilitating senior customer or prospect conversations.

• Experience translating complex software, data or operational capabilities into clear business value.

• Strong knowledge of B2B SaaS go-to-market motions and how Marketing, Sales, Product and Customer teams work together.

• Evidence of supporting campaigns, events or account programmes that contributed to commercial outcomes.

• Excellent written and spoken English, with the ability to create clear narratives, presentations and thought leadership.

• Willingness to travel regularrly for customer meetings, industry events and field activity.

Desirable

• Experience in HR technology, learning and development, employee experience, workforce management or the wider world of work.

• First-hand experience of frontline-intensive sectors such as retail, hospitality, manufacturing, food and consumer goods, healthcare or logistics.

• An existing network or public profile within frontline, HR, operations or learning communities.

• Experience working across North American and UK or European markets.

• Experience using research, customer evidence and data to develop market points of view.

• Confidence working with product demonstrations and discovery-led workshops.

Closing date for receipt of applications is 5pm UK time on 20th November 2026