Product Marketing Director - SaaS

Creative Circle; Tampa (FL); Remote; USD 150,000 - 170,000; Full time

Job summary

A leading healthtech company is seeking a full-time Product Marketing Director to spearhead marketing strategies for their SaaS portfolio. The ideal candidate will have extensive experience in product marketing, strong leadership skills, and a proven track record in driving successful product launches. This fully remote position offers a competitive salary and the opportunity to lead a dynamic team in a fast-paced environment.

Qualifications

• 8+ years of experience in product marketing, with 3+ years in a leadership role.
• Strong expertise in SaaS metrics and product launches.
• Exceptional communication and storytelling skills.

Responsibilities

• Lead the development and execution of marketing strategies.
• Define product positioning and devise go-to-market strategies.
• Drive alignment between product, sales, and marketing teams.

Skills

SaaS metrics

Customer acquisition trends

Product life cycles

Market research

Analytics

Communication

Storytelling

Interpersonal skills

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Salesforce

Job description

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This range is provided by Creative Circle. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$150,000.00/yr - $170,000.00/yr

Our client, a healthtech company, is looking to hire a full-time Product Marketing Director with deep experience in the SaaS space.

This role is fully remote.

In this role, you will lead the development and execution of marketing strategies for their portfolio. Responsibilities include: defining product positioning, devising effective go-to-market strategies, and driving alignment between product, sales, and marketing (especially demand generation) teams. This role calls for a strategic thinker and skilled leader who thrives on innovation and data-driven decision-making while managing a team to deliver exceptional results.

Minimum Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 8+ years of experience in product marketing, with 3+ years in a leadership role, ideally within a SaaS company.
• Strong expertise in SaaS metrics, customer acquisition trends, and product life cycles.
• Proven track record of successful product launches and go-to-market strategies.
• Exceptional communication, storytelling, and interpersonal skills.
• Skilled in market research, analytics, and utilizing CRM and marketing platforms (e.g., Salesforce).
• Ability to lead teams and cross-functional collaboration effectively in high-growth environments.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data.

Application Instructions

Email your resume in Word format to:

Looking forward to receiving your resume through our website and discussing the position with you. Clicking "Apply" is the best way to apply, but you may also:

• Send an email to: [e-mail]

Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : JM18-1853882 -- in the email subject line for your application to be considered.

Additional Information

Jennifer Marshall - Lead Recruiter

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without employer sponsorship. We do not support or provide training for STEM/OPT programs. You must be physically located in and perform the work for our client in the United States.

This job was first posted by Creative Circle on 05/21/2025 and applications will be accepted until the position is filled or closed.

Equal Opportunity Employer

Creative Circle is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, creed, religion, sex, age, sexual orientation, gender identity, national origin, disability, or other protected characteristics. We consider qualified applicants with criminal histories in accordance with applicable laws. If you need a reasonable accommodation, please contact your Recruiter or HR team.