Product Marketing Director

Testlio; United States; Remote; USD 140,000 - 200,000; Full time

Benefits offered by this job

Stock options

Learning stipend (US$300 annually)

Flexible paid time off (holidays, sick

Flexible paid time off (holidays, sick

Job summary

Testlio, a fully remote company based in the United States, is seeking a strategic Product Marketing Director with deep knowledge of software testing and quality engineering. You will connect Marketing, Sales, Product, and Delivery to craft a differentiated GTM narrative and equip revenue teams with compelling proof points to win.

This role is highly strategic with individual contributor scope, offering opportunities to shape go-to-market plays, mentor rising PMM talent, and drive revenue impact

Qualifications

• 8+ years of progressive B2B product marketing experience in enterprise technology or services.
• Direct experience in software testing, QA, or quality engineering domains is a plus.
• Proven ability to develop product positioning, messaging, GTM strategy, and sales enablement assets.

Responsibilities

• Define and own Testlio’s product and solution positioning, messaging, and value propositions.
• Create decks, case studies, battlecards, and sales plays in collaboration with Sales and Product teams.
• Lead cross-functional GTM initiatives and product launches with marketing, sales, and delivery.
• Capture customer proof points and industry use cases to build a scalable thought-leadership library.
• Leverage generative AI to accelerate research, content development, and enablement workflows while maintaining quality.

Skills

Product marketing

B2B marketing

Go-to-market strategy

Sales enablement

Cross-functional leadership

AI in marketing/content

Tools

Salesforce

HubSpot

Job description

This is a 100% remote role open to candidates based in the United States. Strong preference for candidates based in the Eastern Timezone.

Testlio’s fully managed crowdsourced testing platform, powered by our proprietary intelligence technology - LeoAI EngineTM, integrates expert, on-demand testers directly into your release process. Ship faster and more confidently with global coverage across 600,000+ devices, 800+ payment methods, 150+ countries, and 100+ languages. To learn more, visit testlio.com .

We are seeking a strategic, hands-on Product Marketing Director who understands software testing and quality engineering to turn complex capabilities into compelling customer value. In this builder role, you will connect Marketing, Sales, Product, and Operations/Delivery, establishing a differentiated go-to-market narrative and equipping revenue teams with the sales enablement tools and proof points needed to win. This is a highly strategic individual contributor role.

Why will you love this job?

• Define and lead GTM narrative: You will serve as a strategic builder, owning Testlio’s positioning and solution messaging while translating AI-enabled quality engineering capabilities into clear business outcomes.
  
• Cross-functional impact: You will work directly with Sales, Product, Marketing, and Operations/Delivery leaders to shape go-to-market plays, drive revenue impact, and mentor emerging product marketing talent.

Why will you love being a part of Testlio?

• Great Culture: Testlio is a female-founded company, and half of our team identifies as women. We’re proud of our inclusive, purpose-driven culture where people genuinely enjoy collaborating. As part of our team (we call ourselves TestLions), you’ll help create exceptional digital experiences for our customers, while also contributing to our freelance network.
• Remote Work: Our culture is built around remote work. We’ve created systems to allow us to successfully work together asynchronously as a fully remote and globally distributed team . Testlio provides the tools and guidance for everyone to succeed in their careers in a fully remote setting. Our working style encourages everyone to make decisions, communicate effectively, and work at a sustainable pace.
• Investment in You: Your growth and well-being matter to us. You’ll have flexible paid time off—including national holidays, personal days, and sick days—plus stock options so you can grow with Testlio. We also provide a $300 annual learning stipend to support your personal and professional development.
• Winning Business: Testlio is growing, profitable, and cash-strong. We are leading our industry with exceptional clients who provide us with a high NPS score and a 4.7 rating on G2. Our business model is global, enterprise, and subscription-based. Several of our largest clients have been with us for 7+ years, and many spend $500K+/year with Testlio.

What would your day look like?

• Own Testlio’s product and solution positioning, buyer messaging, value propositions, and competitive differentiation across testing and quality engineering models.
• Build vertical- and solution-specific pitch decks, case studies, battlecards, objection handling tools, and repeatable sales plays in direct partnership with sellers.
• Lead cross-functional go-to-market initiatives and product launches in close collaboration with Sales, Product, Marketing, Customer Success, and Operations.
• Capture authentic customer proof points, executive narratives, and industry use cases to build a scalable library of thought leadership and market intelligence.
• Leverage generative AI thoughtfully to accelerate research, content development, enablement workflows,and knowledge management while maintaining quality standards.
  Establish scalable PMM processes, templates, and measurement practices while mentoring developing product marketing talent.

What do you need to succeed?

Technical Skills

• 8+ years of progressive B2B product marketing experience within enterprise technology or technology-enabled services.
• Direct professional experience in software testing, QA, test automation, crowdsourced testing, or quality engineering landscapes.
• Proven track record developing product positioning, messaging frameworks, GTM strategy, and practical sales enablement assets.
• Hands-on experience utilizing Salesforce, HubSpot, and modern sales enablement and marketing automation tools.
• Practical experience incorporating generative AI workflows into content creation, research, and enablement processes.
• Industry experience or familiarity with payments, financial services, retail, or enterprise SaaS verticals.

Human Skills

• All-in ownership and a builder mindset that takes proactive initiative to drive projects to completion.
• Servant leadership approach with a dedication to mentoring team members and supporting cross-functional success.
  Relentless curiosity and commercial acumen to translate complex technical capabilities into strategic customer value.
  Exceptional written, verbal, and presentation communication skills tailored for executive and technical audiences.
• High standards combined with low ego, prioritizing team outcomes and continuous learning.
• Strong cross-functional collaboration capabilities across sales, product, marketing, and delivery teams.

What is the application process?

At Testlio, we aim to hire individuals who are excited about their role, thrive in a fully remote environment, and have strong long-term potential with our team. Because we are a fully distributed company, our interview process includes conversations with several team members so you can get a well-rounded understanding of the role, the people you’ll work with, and how we collaborate. As a result, our interview process typically takes 3–4 weeks to complete.

• Application
• 2-3 Team and Stakeholder interviews
• Reference checks
• Offer & background check

Diversity and Inclusion Testlio is an equal-opportunity employer deeply committed to creating an inclusive environment for people of all backgrounds and identities. We are female-founded, and 46% of our team members identify as women. For more information, see the DEI section of our website.