Product Marketing & Content Strategist

Naver U.Hub INC; El Segundo (CA); Hybrid; USD 64,000 - 80,000; Full time

Job summary

NAVER U.Hub INC is hiring a Product Marketing & Content Specialist in Los Angeles, CA with hybrid work options. The role focuses on turning user and product insight into messaging, content, and campaigns to grow BAND into new segments, including faith communities, workplaces, and sports organizations.

You will conduct user research, define personas, and craft campaign-ready assets. You will collaborate across product, marketing, and partnerships, translate capabilities into compelling value

Qualifications

• 3–6 years of experience in product marketing, content marketing, or user research.
• Ability to translate insights into messaging, positioning, or content.
• Experience producing marketing content across formats (case studies, guides, social, email, web).
• Experience executing marketing campaigns end-to-end, not just planning.
• Strong writing and storytelling skills.

Responsibilities

• Conduct user interviews and research to uncover needs, motivations, and pain points across new target segments.
• Synthesize insights into clear takeaways for marketing, product, and partnerships teams.
• Define user personas and segment-specific insights to guide messaging and go-to-market decisions.
• Translate product capabilities into differentiated value propositions for each segment.
• Develop messaging and positioning for new target segments based on insights.
• Plan and produce content across guides, case studies, social, email, and web.
• Execute marketing campaigns across channels and track performance.
• Collaborate with product, growth, and partnerships teams to align programs.

Skills

Product marketing

Content marketing

User research

Writing

Storytelling

Collaboration

Analytics

Campaign execution

Communication

Job description

NAVER U.Hub INC is hiring a Product Marketing & Content Specialist in Los Angeles, CA with hybrid work options. The role focuses on turning user and product insight into messaging, content, and campaigns to grow BAND into new segments, including faith communities, workplaces, and sports organizations.

You will conduct user research, define personas, and craft campaign-ready assets. You will collaborate across product, marketing, and partnerships, translate capabilities into compelling value