Product Marketing Associate: GTM & Campaigns Lead

Scopely; Culver City (CA); Hybrid; USD 80,000 - 85,000; Full time

Benefits offered by this job

Equity and bonuses

Healthcare benefits

Retirement benefits

Pet insurance

Paid holidays

Paid Scopely free days

Unlimited paid time off

Job summary

Scopely is seeking an Associate Product Marketing Manager to join Monopoly GO! in Culver City on a hybrid basis, working 2 days a week from the hub.

You will partner with Product, LiveOps, UA, CRM, Community, and other cross-functional teams to plan go-to-market campaigns, develop creative, and ensure timely launches for seasonal content and major IP collaborations. The ideal candidate has 2–3 years in product or brand marketing, strong organizational and communication skills, and a passion for

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Advertising, or related field.
• 2–3 years of experience in product marketing, brand marketing, project management, or a similar role.
• Passion for games and a strong desire to learn product marketing in a live-service environment.
• Excellent organizational skills with the ability to manage multiple projects, stakeholders, and deadlines simultaneously.
• A proactive, self-starter mindset with strong attention to detail and a willingness to take ownership of projects from planning through execution.
• Strong written and verbal communication skills, with experience collaborating across cross-functional teams and external partners.
• Ability to thrive in a fast-paced, evolving environment and adapt as priorities shift.
• Experience supporting creative development, marketing campaigns, or go-to-market initiatives is a plus.
• Experience working with licensed IPs, platform partnerships (App Store/Google Play), or User Acquisition is a plus.
• Experience within the gaming or entertainment industry is preferred but not required. Experience working on AAA or mobile games is a plus.

Responsibilities

• Support GTM planning and campaign execution across seasonal content and new product features, partnering with Product, LiveOps, UA, CRM, Community, and other cross-functional teams to keep launches on track and unblock execution.
• Drive creative development for marketing campaigns, including trailers, key art, UA creatives, and other promotional assets. Act as the primary point of contact between internal creative teams, external agencies, and marketing stakeholders to manage timelines, feedback, approvals, and asset delivery.
• Support app stores promotional initiatives, including featuring opportunities, in-app event cards, co-marketing campaigns across App Store and Google Play.
• Support major IP collaborations, partnering closely with external licensors and internal stakeholders throughout campaign development. Serve as the primary point of contact for licensor reviews, approvals, and day-to-day communications to ensure assets meet partner guidelines and deadlines.
• Become an expert in MONOPOLY GO!, its roadmap, and live operations, using deep product knowledge to support marketing initiatives, partnership opportunities, and cross-functional decision making.

Skills

Passion for games

Strong written and verbalcommunication

Organizational skills

Proactive, self-starter mindset

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, Communications, Advertising, or related field

Job description

Scopely is seeking an Associate Product Marketing Manager to join Monopoly GO! in Culver City on a hybrid basis, working 2 days a week from the hub.

You will partner with Product, LiveOps, UA, CRM, Community, and other cross-functional teams to plan go-to-market campaigns, develop creative, and ensure timely launches for seasonal content and major IP collaborations. The ideal candidate has 2–3 years in product or brand marketing, strong organizational and communication skills, and a passion for