Product Marketing Associate

Primer.io; United States; Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Fully remote

Private medical insurance

Generous learning budget

Co-working space access

Company retreat

Share options

Job summary

Primer.io is building the payments infrastructure for global merchants and operates with a fully remote, globally distributed team. You will join the Product Marketing team, owning end-to-end go-to-market strategies for partner features and campaigns, collaborating across product, marketing, and partnerships to drive adoption and revenue.

You’ll translate complex product details into compelling messaging for highly technical buyers, craft engaging content across channels, and own ownership of

Qualifications

• 2-3 years of B2B SaaS marketing or product marketing experience, owning go-to-market launches end to end.
• Comfort turning technical product detail into messaging that lands with a technical buyer or partner.
• A skilled communicator with expertise in writing, storytelling, and creating engaging content across multiple channels.

Responsibilities

• Build the partner marketing engine end-to-end in collaboration with the Product Marketing Lead, delivering messaging assets and post-launch reporting.
• Collaborate with marketing and product teams to build product positioning, value propositions, and messaging for partner features, ensuring market rollout consistency.
• Collaborate with marketing and partner teams to produce impactful campaigns for the partner ecosystem.
• Collect and analyze market insights to update and refine customer journeys and personas for targeted marketing.
• Report on initiative performance (adoption, engagement, activation) on an agreed cadence.
• Write campaign assets, briefs, and enablement material, adapting them across channels without new templates.

Skills

B2B SaaS marketing

Go-to-market launches

Storytelling & writing

Cross-functional collaboration

Job description

An Introduction to Primer

Primer is the unified infrastructure for global payments. We give finance and payments teams the visibility and control to reduce complexity, improve performance, and capture more revenue - all from a single platform.

Backed by Sofina, Peak XV Partners, ICONIQ, Tencent, Accel, and Balderton, we’re building the payments layer the world’s best companies rely on.

Watch our showcase >

Read up on our $100m Series C

Learn more about our culture >

Which team will you be joining?

You’re joining our Product Marketing team that owns product positioning, launch strategy, and market adoption for Primer’s core product lines. We operate as strategic partners embedded in each major domain, working alongside Product and Sales leadership to define how our products win in market. Our PMMs own end-to-end strategy and execution for a significant product area, which means your work gets seen, shaped, and acted on by senior leadership from day one. You’ll report to our Product Marketing Lead and work directly with product leads, marketing leads and senior stakeholders across the business.

What will you be doing?

• Build the partner marketing engine end-to-end in collaboration with the Product Marketing Lead, delivering messaging assets and post-launch reporting

• Collaborate closely with the marketing and product teams to build product positioning, value propositions, and messaging for partner features, ensuring they roll out consistently in market

• Collaborate with the marketing and partner teams to produce impactful campaigns for our partner ecosystem

• Collect and analyze market insights to update and refine customer/persona journeys for targeted marketing.

• Report on how your initiatives perform - adoption, engagement, and activation - on an agreed cadence

• Write campaign assets, briefs, and enablement material, adapting them across channels without needing a new template each time.

What we’re looking for

Must-haves:

• 2-3 years of B2B SaaS marketing or product marketing experience, having owned go-to-market launches end to end.

• Comfort turning technical product detail into messaging that actually lands with a technical buyer or partner, not just a simplified summary

• A skilled communicator with expertise in writing, storytelling, and creating engaging content across multiple channels and formats

• A motivated team player who is humble, ambitious, and eager to drive impact - someone who wants ownership over their work rather than executing a brief

Nice-to-haves:

• Background in payments (a big plus!), fintech or a marketplace with deep understanding on how the industry works

• Experience marketing a two-sided marketplace, balancing supply-side and demand-side value props

You may not like it here

• You’ll be building infrastructure as much as writing copy, so there’s no established process to lean on yet

• The roadmap is still forming, so your priorities may shift as things evolve

• This role blends strategy and execution, so you’ll want to be comfortable doing both

• It’s a highly collaborative role, so it suits someone who enjoys working closely across teams rather than independently

A typical interview process

• An initial intro call with a Talent Partner

• An interview with the Hiring Manager

• Challenge Stage - Contextualised to the role

• A final, values-alignment interview

What’s the culture like at Primer?

We’re building a culture where people can do their best work and be proud of the impact they have. You’ll be working with people who are mission-driven, smart, and reflective, and who are genuinely invested in building exceptional products and delivering success for our merchants.

We work remotely, and have done since day one. We believe that building a successful, profitable company goes beyond proximity. We invest in our relationships through great remote working practices and thoughtfully designed face-to-face time, including workations, our annual company retreat, and access to co-working spaces across most major cities.

The work is challenging. Scaleups are a challenge, and building category-defining products is a challenge. But there’s a meaningful difference between a challenge and a struggle. At Primer, the right challenge comes with the right support: strong onboarding, a collaborative environment, and a team that is genuinely invested in your success. It’s never something you face alone.

Our benefits

• We are fully remote and globally distributed; and have been since day one

• Competitive share options

• Uncapped holiday, with 25 days minimum to be taken

• Co-working space access across major cities

• Workations & Company Retreat

• The best equipment for your role

• £500 towards your home office setup

• Generous learning budget

• Private Medical Insurance

• A broad set of additional perks and benefits (depending on location)

Don’t meet every single requirement?

At Primer, we’re dedicated to building a diverse, inclusive, and authentic workplace. If you’re excited about this role but your experience doesn’t align perfectly with every qualification listed, we encourage you to apply. You may be the right candidate for this or other roles.

Primer is committed to the equal treatment of all current and prospective employees and adopts a zero-tolerance approach to discrimination, regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, marriage and civil partnership, or any other background or belief.