Product Marketing

Kernel; États-Unis; À distance; USD 120 000 - 160 000; Plein temps

Avantages offerts par ce poste

Holiday allowance

Dinner allowance

Work-from-anywhere

Résumé du poste

Kernel is seeking a Product Marketing Lead to build and own the market narrative and go‑to‑market for its business-identity layer. You will craft the positioning, work with founders on technical documentation, and shape announcements, messaging, and demos to empower sales and partners.

You will drive social proof through case studies, coordinate with the marketing and product teams, and lead strategic launches with high autonomy in a fast-growing startup environment.

Qualifications

• Must have product marketing experience at a high-growth startup with impactful work.
• Led large projects such as launches or repositioning with clear plans.
• Experience with producing technical content is required; video content is a plus.

Responsabilités

• Own positioning and narrative for direct customers and partners.
• Develop the technical story with product and executives.
• Plan announcements and launches and coordinate with sales.

Connaissances

Product marketing

Technical writing

Project leadership

Video content

Remote work preference

Description du poste

Описание

AI agents are starting to do sales, procurement and operations work. They need to know which company they are dealing with. Most company data is in CRMs, ERPs and third-party datasets. Records are duplicated, parent companies are missing, and addresses are outdated. This costs sales teams revenue and leaves operations and finance teams with avoidable risk and bad debt. Agents need a business identity layer they can trust. Kernel is building that layer: the business registry for agents. Every business gets a permanent KERN ID, along with the context an agent needs to act on it. Ops, data and revenue teams at Gong, Legora, Mistral, Canva and Checkout already use Kernel in their own systems, and we expect agents to use it far more. We have raised $20M from top VCs and operators at Plaid, OpenAI, Slack and others, and we are growing 5x YoY. You’ll be Kernel’s Product Marketing Lead, building product marketing from the ground up. There’s a lot of potential here, and you’ll set the direction. Your mission: make Kernel easy to understand and easy to buy, for customers and for the partners who sell it.

Задачи

• Own positioning and narrative: for customers we sell to directly and for our partners.
• Write the technical story: work with Anders, Marcus, and Zak on product positioning and technical documentation.
• Own announcements and launches: plan each one and get it out.
• Equip sales: work with the sales team on messaging, demos and battlecards.
• Build our social proof: case studies and customer references.
• 5% “other stuff”: events, the website and anything else that helps the business.

Требования

• Most important is product marketing experience at a high-growth startup and examples of work that had a real impact on the business. You have written technical content before.
• You have led large projects such as a launch or a repositioning, and set the plan yourself. You work fast and closely with sales and the founders. You have taste and you execute well.
• Experience with video content is a plus but not a requirement.
• Need other product marketers around you to work best. Prefer to be handed a brief than to write one. Need perfect clarity before starting. Prefer long cycles and big “reveals.” Want fully remote work (we move faster in‑person).

Условия

Salary: £90,000 – £120,000 base + equity

• 24 days holiday per year + bank holidays
• £450 Monthly Office Dinner Allowance
• 2 weeks work-from-anywhere
• Generous parental leave policy
• Pension plan
• Top-spec equipment and central London office
• Team events and dinners
• Work directly with the founders to scale the systems that power enterprise AI
• High-autonomy, high-trust environment with a small team shipping at pace

Visas & Relocation

We sponsor visas for exceptional candidates and provide relocation support for those moving to London.

Interview Process

Stage 1: Introductory Call with Zak, Founding Growth (30 minutes) Stage 2: Case Study with Zak & Anders (CEO) Final Stage: Founders Interview. A conversation with the founders focused on values alignment and long-term vision. Following Mutual Fit: Reference checks and offer stage.