Product Marketing

Roboflow; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Roboflow, Inc. is seeking a Marketing/PM leader to shape how we present our Vision AI platform to large enterprise buyers. This role will own end-to-end positioning, craft launches, and build buyer-facing content that translates complex AI tooling into revenue-ready messaging.

You will collaborate with executives and cross-functional teams to drive vertical strategy and customer outcomes. You will work with sales and product leadership to ensure every external surface tells a coherent story,

Qualifications

• Own positioning end-to-end and craft messaging for products and features.
• Lead product launches with narrative arcs, references, and field enablement.
• Market to B2B buyers with complex cycles and high ACVs.
• Communicate technically with CV/ML/product audiences.
• Write clear decks, landing pages, emails, and sales scripts.

Responsibilities

• Own positioning end-to-end: define how we talk about products and features.
• Lead product launches: architect launches, build narrative, brief analysts, and enable the field.
• Build buyer surfaces: landing pages, ROI frameworks, and reference stories.
• Deliver content sales uses: decks, battle cards, pricing positioning, and scripts.
• Productize customer proof: case studies, videos, webinars, and reference motions.
• Drive vertical strategy: craft messaging and content for each target sector.

Skills

Positioning strategy

Product launches

B2B marketing

Technical fluency

Excellent writing

Sales alignment

Tools

HubSpot

Salesforce

Job description

Who We Are

Our mission is to make the world programmable. Sight is one of the key ways we understand the world, and soon this will be true for the software we use, too.

We're building the tools, community, and resources needed to make the world programmable with artificial intelligence. Roboflow simplifies building and using computer vision models. Today, over 1M+ developers, including those from half the Fortune 100, use Roboflow's machine learning open source and hosted tools. That includes counting cells to accelerate cancer research, improving construction site safety, digitizing floor plans, preserving coral reef populations, guiding drone flight, and much more.

Roboflow is supported by great customers and investors, having raised over $63 million from Y Combinator, Google Ventures, Craft Ventures, Sam Altman, Lachy Groom, amongst other leading software investors.

Roboflowers are passionate builders who value ownership, accountability, and a bias toward action. We're curious, hands-on with new tech, and prefer showing our work over talking about it. Many of us have a founder mindset and thrive in our high-autonomy environment.

What You'll Do

Roboflow is in the middle of one of the biggest narrative shifts in our history. We are moving from being known as a data labeling tool for developers to being known as the Vision AI platform that powers production deployments inside the world's largest companies. Half the Fortune 100 already uses us. The next phase is making sure they, and the buyers inside them, see us that way.

• Own positioning end-to-end: Define how we talk about products and features. You will sharpen the messaging, build the proof, and make sure every external facing surface tells a coherent story.
• Lead product launches: Architect launches that land. Pick the moments that matter, build the narrative arc, line up the customer references, brief the analysts, and equip the field. You know what a great launch looks like and you've run them before.
• Build the buyer surfaces: Buyer facing landing pages, ROI frameworks, vertical specific narratives, customer outcomes, named reference stories. The website and content library should serve buyers as well as they serve developers.
• Deliver content that sales actually uses: Decks, battle cards, objection handling, competitive intel, pricing positioning. Talk to AEs every week. Build the materials they will actually use in a live deal.
• Productize customer proof: Turn customer wins into structured outcomes led case studies, video, webinars, conference talks, and peer referral motion. Operationalize the reference machine.
• Drive vertical strategy: Industrial, logistics, aerospace and defense, automotive, energy, healthcare. Help decide where to lean in, then build the vertical-specific messaging, content, and field motion to win there.

Who You Are

• You've owned positioning end-to-end. Not just executed someone else's narrative. You've sat in front of the whiteboard, talked to 30 customers, written the messaging house, gotten leadership aligned, and rolled it out across the company. You can show us examples.
• You've led product launches that moved the needle. You can name specific launches, what your role was, what the inputs were, and what the result was. You sweat the inputs because you know the difference between a launch that lands and one that disappears.
• B2B experience. You've marketed to B2B buyers with $150K+ ACVs and complex sales cycles. You understand how Heads of AI and C-suite buyers make decisions, and you've built materials for each.
• Technical fluency. You should be comfortable in a technical conversation. Computer vision, ML infrastructure, or developer tools background is a strong plus.
• Excellent writer. Crisp, plain, specific. You can write the deck, the landing page, the email, and the script for a sales call. You cut filler.
• Sales partnership instinct. You like working with sales. You know how to embed with the field, attend deal reviews, learn what's actually winning, and bring it back into marketing.
• High output, low ego. You will move fast across a lot of surfaces. You will get feedback from a lot of people. You build the work, hold the bar, and ship.

Who You'll Be Working With

You will work directly with our Marketing Lead, our sales team, our co-founders, product leadership, and customer success. Your work shows up in every deal in the pipeline.

Our team's backgrounds range from high school whiz kids, former founders of technology companies and fashion lines, world-class engineers, CMOs to CEOs, and have experience scaling businesses to millions in revenue. We want to work with exceptional people with a diverse background. At this stage, you'll have the ability to work cross-functionally with many members of the team and solve a wide array of problems.

Where You'll Work

We currently have Hubs in New York City and San Francisco with a mindset of opening mo