Product Marketing

Roboflow; United States; Hybrid; USD 165,000 - 180,000; Full time

Benefits offered by this job

Travel stipend

Productivity stipend

Health insurance

Equity in the company

Job summary

Roboflow is seeking a seasoned product marketing manager to own positioning end-to-end and drive launches across our Vision AI platform. You will craft messaging, build buyer surfaces, and equip the field with assets that win deals.

In this role you’ll partner with marketing, sales, and product leadership to shape narratives for B2B buyers with large ACVs, translating customer outcomes into scalable content and winning go-to-market motions across industries.

Qualifications

• Experience marketing to B2B buyers with complex sales cycles and large ACVs.
• Comfortable discussing CV, ML, or developer tools in technical conversations.
• Ability to write clear, concise, and compelling content for multiple formats.
• Strong collaboration with sales to embed win themes into deals.
• Demonstrated outcomes from past launches and go-to-market programs.
• Ability to operate quickly across multiple surfaces with low ego.

Responsibilities

• Own positioning end-to-end: define messaging for products and features.
• Lead product launches, shaping narrative arcs and coordinating references.
• Build buyer surfaces: landing pages, ROI frameworks, and buyer-focused content.
• Deliver sales enablement materials: decks, battle cards, pricing positioning.
• Productize customer proof into case studies, talks, and reference assets.
• Drive vertical strategy across industries with focused messaging and field motion.

Skills

B2B marketing

Technical fluency

Excellent writing

Sales partnership

Job description

Who We Are

Our mission is to make the world programmable. Sight is one of the key ways we understand the world, and soon this will be true for the software we use, too.

We’re building the tools, community, and resources needed to make the world programmable with artificial intelligence. Roboflow simplifies building and using computer vision models. Today, over 1M+ developers, including those from half the Fortune 100, use Roboflow’s machine learning open source and hosted tools. That includes counting cells to accelerate cancer research, improving construction site safety, digitizing floor plans, preserving coral reef populations, guiding drone flight, and much more.

Roboflow is supported by great customers and investors, having raised over $63 million from Y Combinator, Google Ventures, Craft Ventures, Sam Altman, Lachy Groom, amongst other leading software investors.

Roboflowers are passionate builders who value ownership, accountability, and a bias toward action. We’re curious, hands-on with new tech, and prefer showing our work over talking about it. Many of us have a founder mindset and thrive in our high‑autonomy environment.

What You’ll Do

Roboflow is in the middle of one of the biggest narrative shifts in our history. We are moving from being known as a data labeling tool for developers to being known as the Vision AI platform that powers production deployments inside the world’s largest companies. Half the Fortune 100 already uses us. The next phase is making sure they, and the buyers inside them, see us that way.

Own positioning end-to-end: Define how we talk about products and features. You will sharpen the messaging, build the proof, and make sure every external facing surface tells a coherent story.

Lead product launches: Architect launches that land. Pick the moments that matter, build the narrative arc, line up the customer references, brief the analysts, and equip the field. You know what a great launch looks like and you’ve run them before.

Build the buyer surfaces: Buyer facing landing pages, ROI frameworks, vertical specific narratives, customer outcomes, named reference stories. The website and content library should serve buyers as well as they serve developers.

Deliver content that sales actually uses: Decks, battle cards, objection handling, competitive intel, pricing positioning. Talk to AEs every week. Build the materials they will actually use in a live deal.

Productize customer proof: Turn customer wins into structured outcomes led case studies, video, webinars, conference talks, and peer referral motion. Operationalize the reference machine.

Drive vertical strategy: Industrial, logistics, aerospace and defense, automotive, energy, healthcare. Help decide where to lean in, then build the vertical‑specific messaging, content, and field motion to win there.

Who You Are

You’ve owned positioning end-to-end. Not just executed someone else’s narrative. You’ve sat in front of the whiteboard, talked to 30 customers, written the messaging house, gotten leadership aligned, and rolled it out across the company. You can show us examples.

You’ve led product launches that moved the needle. You can name specific launches, what your role was, what the inputs were, and what the result was. You sweat the inputs because you know the difference between a launch that lands and one that disappears.

B2B experience. You’ve marketed to B2B buyers with $150K+ ACVs and complex sales cycles. You understand how Heads of AI and C‑suite buyers make decisions, and you’ve built materials for each.

Technical fluency. You should be comfortable in a technical conversation. Computer vision, ML infrastructure, or developer tools background is a strong plus.

Excellent writer. Crisp, plain, specific. You can write the deck, the landing page, the email, and the script for a sales call. You cut filler.

Sales partnership instinct. You like working with sales. You know how to embed with the field, attend deal reviews, learn what’s actually winning, and bring it back into marketing.

High output, low ego. You will move fast across a lot of surfaces. You will get feedback from a lot of people. You build the work, hold the bar, and ship.

Who You’ll Be Working With

You will work directly with our Marketing Lead, our sales team, our co-founders, product leadership, and customer success. Your work shows up in every deal in the pipeline.

We are currently a team of 110 team members located all over the world. Our team’s backgrounds range from high school whiz kids, former founders of technology companies and fashion lines, world‑class engineers, CMOs to CEOs, and have experience scaling businesses to millions in revenue. We want to work with exceptional people with a diverse background. At this stage, you’ll have the ability to work cross‑functionally with many members of the team and solve a wide array of problems.

Where You’ll Work

We currently have Hubs in New York City and San Francisco with a mindset of opening more offices as we grow. We provide opportunities (like team onsites in different cities) and resources (like a travel stipend) to work in person with other team members as much as you’d like, while also supporting remote team members. You can work from one of our Hubs, work from home, work at co‑working spaces, etc. We want you to work where you work best. Learn more about how we work at Roboflow.

What You’ll Receive

To determine your salary, we use a number of market and data‑driven salary sources. We review all salaries every 6 months to ensure we stay in line with the market.

The target compensation for this role is $165,000 to $180,000 base salary

In addition to our cash compensation, we offer generous perks and benefits. Below are some of the highlights:

$3500/yr Travel Stipend to travel anywhere anytime to work alongside other Roboflowers.

$350/mo productivity stipend to spend on things that make your work environment more productive, like high speed internet at home or a co‑working space.

Cover up to 100% of your health insurance costs for you and your partner or family.

Equity in the company so we are all invested in the future of computer vision.

Interview Process

Below is the interview process you can expect for this role. We are all motivated to work with an exceptional team and don’t currently have recruiters at Roboflow. You will be speaking directly with our team about what it’s like to work and thrive here. We like to work fast at Roboflow, so don’t be surprised if all the below conversations happen over a day or two.

Introduction Phase:

[45m] Meet with hiring manager, Trevor Lynn, to assess for overall mindset and skill set

This first interview is a time to get to know more about the role, allow us to get to know you better, and ensure it’s a good fit for both parties to continue moving forward in the process

Team Interview Phase:

[60m] Meet with a member of our marketing team

[60m] Meet with a member of our product team

[30m] Meet with hiring manager, Trevor Lynn

Use this time to review specifics about the job description and ask questions before the project phase begins.

Project Phase:

You’ll build a project within a specified amount of time. Expect something that resembles real PMM work: a positioning exercise, a launch plan for a real or hypothetical Roboflow release, or a sales‑enablement asset for a specific buyer.

We check references and conduct a background check.

Final Interview Stage:

[60m] Meet with Co‑founder & CTO, Brad Dwyer or Joseph Nelson, Co‑founder & CEO

Note: you are welcome to request additional conversations with anyone you would like to meet and we will accommodate as best we can.