Product Marketing

Vitalize; San Francisco (CA); Presencial; USD 120.000 - 180.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical, dental, and vision insurance

401(k) with company match

Flexible PTO

Relocation support

Descripción de la vacante

Vitalize is building an AI operating system to optimize health system labor and capacity. We are seeking our first Product Marketing hire to crystallize what Vitalize does, why it matters, and why health systems should choose us.

You'll bridge Product, Sales, CS, and Marketing to deeply understand customers, market dynamics, and competition, turning that insight into strong positioning, messaging, launches, and enablement that help Vitalize win.

Formación

• 5+ years in product marketing, preferably B2B SaaS or healthcare.
• Ability to distill complex products into simple, compelling messaging.
• Strong instincts for customer needs and buying processes.
• Experience developing positioning, messaging, launches, and enablement.
• Analytical mindset with data-driven viewpoint.
• Proven collaboration with Product, Sales, CS, and executives.
• Excellent writing and communication skills.
• Ownership-driven, able to work without a playbook.

Responsabilidades

• Own positioning and messaging across product and GTM.
• Know our customer deeply and translate insights into talking points.
• Understand market dynamics and competitive landscape.
• Lead product launches and corresponding materials.
• Enable Sales with narratives, proof points, and competitive intel.
• Collaborate with Customer Success to demonstrate measurable impact.
• Bring market insights back into Product planning and roadmaps.
• Measure and iterate on what messaging and launches achieve.

Conocimientos

Product marketing

Healthcare SaaS

Messaging

Sales enablement

Analytics

Cross-functional

Strong writing

Descripción del empleo

About Vitalize

Our Vision: Unlock Healthcare's Full Capacity

Health systems still run critical operations like staffing, labor planning, and capacity on spreadsheets, phone calls, and guesswork.

Vitalize is building the AI operating system for how health systems manage labor and capacity. The impact is real: we save hospitals millions in unnecessary labor spend, give clinical leaders back 10–20 hours every week, and are often the reason staff and leaders stay.

We’re trusted by leading health systems across the country and have raised more than $31M from top healthcare and technology investors, including our own customers.

Our Values

We hire and grow everyone against the same four values. Each one comes from a real Vitalize story. Interview with us to hear them!

• Push the Car. Step in regardless of role. We help wherever we're needed, own problems end to end, and don't stay in our lane. People can count on us.

• Premier 1K. We show up for our customers, always. Nearly everyone visits a customer site in their first month, and customer feedback informs everything we do.

• Run Towards the Ugly. Name the ugliest truth first, then propose the fix. Candor over comfort. We call out what's broken and never get complacent. This shapes our craft.

• Think Bigger Fridays. See the gap, fill it. No permission required. Every decision is an experiment: we run it, let the results decide, and drive real impact from day one.

About Marketing

We’re building Marketing to shape how the world understands Vitalize. Our job is to tell Vitalize’s story, build our brand, create demand, and bring new products and features to market.
We stay close to our customers and turn what we’re building and the outcomes we’re driving into clear, compelling stories. Marketing is the fabric that stitches together that language for how Vitalize is talked about across product, customers, and recruiting.

As an early member of the team, you’ll help shape what great marketing looks like here.

The Role

We’re looking for our first Product Marketing hire to make it incredibly clear what Vitalize does, why it matters, and why health systems should choose us.

You’ll sit at the intersection of Product, Sales, Customer Success, and Marketing, deeply understanding our customers, market, product, and competition and turning that understanding into positioning, messaging, launches, and tools that help Vitalize win.

This is a hands‑on role. You’ll spend time with customers, learn the product deeply, develop a strong point of view on our market, and make sure everyone from our Sales team to a prospective customer can clearly articulate the value Vitalize delivers.

What You’ll Do

• Own positioning and messaging. Develop clear, differentiated messaging that explains what Vitalize does, why it matters, and why we're different.

• Know our customer deeply. Build a strong understanding of the problems, priorities, language, and buying process of the healthcare leaders we serve.

• Know our market. Understand competitors, alternatives, market dynamics, and how the category is evolving.

• Lead product launches. Build the strategy and materials that take new products and capabilities to market.

• Enable Sales. Give our GTM teams the narratives, proof points, competitive intelligence, and materials they need to sell effectively.

• Turn customer value into proof. Partner with Customer Success and Content to identify and articulate the measurable impact Vitalize delivers.

• Bring the market back into Product. Make sure customer, competitive, and market insights inform how we build and prioritize.

• Measure what works. Understand whether our messaging, launches, and enablement are changing customer understanding and helping us win.

What You’ll Bring

• 5+ years of product marketing experience, ideally in B2B SaaS, healthcare, or another complex enterprise category.

• Exceptional ability to understand complicated products and make them simple.

• Strong customer instincts and genuine curiosity about how buyers think and make decisions.

• Experience developing positioning, messaging, launches, and sales enablement.

• Strong analytical instincts and comfort using customer and market data to form a point of view.

• Experience partnering closely with Product, Sales, Customer Success, and executives.

• Excellent writing and communication skills.

• High ownership and comfort operating without an established playbook.

Healthcare experience is a plus, but curiosity and the ability to quickly become an expert matter more.

Benefits

• Medical, dental, and vision insurance

• 401(k) with company match

• Flexible PTO

• Unlimited travel budget to visit customer sites

• Bi-annual company off-sites

• Free meals in-office

• $5,000 relocation bonus

• Desk setup reimbursement

• Commuter benefits

• Monthly gym/wellness stipend

• An awesome office in Jackson Square, steps from the water