Content Marketing

Vitalize Care

San Francisco (CA)

On-site

USD 120,000 - 150,000

Full time

5 days ago

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Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) match

Flexible PTO

Relocation assistance

Office in SF

Job summary

Vitalize is building the AI operating system for health systems to manage labor and capacity. We’re hiring a Content Marketing lead to own the content engine, craft stories that healthcare leaders want to read, share, and return to, and drive growth across marketing channels.

You will collaborate with Marketing, Sales, Product, Customer Success, and our founders to turn customer learnings into trusted content that builds demand and accelerates adoption.

Qualifications

4+ years of experience in content marketing, ideally in B2B SaaS or healthcare.
Exceptional writing and editing skills.
Ability to translate customer insights into compelling stories.
Experience developing a content strategy and producing the work.
Strong interviewing skills to extract insights from customers and experts.
Experience with SEO and content analytics.
Familiarity with AI search and LLM-enabled discovery.
Strong cross-functional collaboration and ownership.

Responsibilities

Own our content strategy and editorial plan to reach healthcare executives and operational leaders.
Write and produce customer stories, thought leadership, reports, guides, and webinars.
Capture customer problems, outcomes, and learnings from health-system leaders.
Turn insights into compelling points of view with our founders and experts.
Make Vitalize more discoverable through SEO and AI-driven discovery.
Lead end-to-end content campaigns across formats and channels.
Track visibility, engagement, and pipeline influence to improve future content.
Create scalable content systems and collaborate with Brand, Product Marketing, and Growth.

Skills

Content strategy

Editorial excellence

Storytelling

Interviewing

SEO & analytics

Cross-functional collaboration

Ambiguity tolerance

Healthcare domain interest

Job description

About Vitalize

Our Vision: Unlock Healthcare's Full Capacity

Health systems still run critical operations like staffing, labor planning, and capacity on spreadsheets, phone calls, and guesswork.

Vitalize is building the AI operating system for how health systems manage labor and capacity. The impact is real: we save hospitals millions in unnecessary labor spend, give clinical leaders back 10–20 hours every week, and are often the reason staff and leaders stay.

We’re trusted by leading health systems across the country and have raised more than $31M from top healthcare and technology investors, including our own customers.

Our Values

We hire and grow everyone against the same four values. Each one comes from a real Vitalize story. Interview with us to hear them!

Push the Car. Step in regardless of role. We help wherever we're needed, own problems end to end, and don't stay in our lane. People can count on us.
Premier 1K. We show up for our customers, always. Nearly everyone visits a customer site in their first month, and customer feedback informs everything we do.
Run Towards the Ugly. Name the ugliest truth first, then propose the fix. Candor over comfort. We call out what's broken and never get complacent.
Think Bigger Fridays. See the gap, fill it. No permission required. Every decision is an experiment: we run it, let the results decide, and drive real impact from day one.

About Marketing

We’re building Marketing to shape how the world understands Vitalize. Our job is to tell Vitalize’s story, build our brand, create demand, and bring new products and features to market.
We stay close to our customers and turn what we’re building and the outcomes we’re driving into clear, compelling stories. Marketing is the fabric that stitches together that language for how Vitalize is talked about across product, customers, and recruiting.

As an early member of the team, you’ll help shape what great marketing looks like here

About the Role

We’re looking for our first Content Marketing hire to build Vitalize’s content engine and create content healthcare leaders actually want to read, share, and come back to.

You’ll own our content strategy, turning what we’re learning from customers and across the industry into content that helps healthcare leaders understand the problems we’re solving and what’s possible with Vitalize. This is a highly hands‑on role. You’ll develop the strategy and do the work: interview customers and internal experts, uncover compelling stories and insights, create thought leadership, develop campaigns, and find new ways to get our ideas in front of the right people.

You’ll work closely with Marketing, Sales, Product, Customer Success, and our founders to create content that builds trust, makes Vitalize easier to discover, creates demand, and ultimately drives growth.

What You’ll Bring

Own our content strategy. Develop the editorial strategy, themes, formats, and distribution plan that help Vitalize reach healthcare executives and operational leaders.
Create exceptional content. Write and produce customer stories, thought leadership, reports, guides, executive content, webinars, and other formats that are genuinely useful to our audience.
Tell our customers’ stories. Work directly with health system leaders to capture the problems they’re solving, the outcomes they’re achieving, and what others can learn from them.
Turn expertise into stories. Partner with our founders and internal experts to turn what we’re learning about healthcare labor, staffing, and capacity into compelling points of view.
Make Vitalize discoverable. Understand what healthcare leaders are searching for and asking, then build and optimize content for traditional search and emerging AI discovery.
Build content campaigns end to end. Take ideas from concept through creation and distribution, turning strong insights into content that works across multiple formats and channels.
Measure and improve. Track search visibility, engagement, conversion, and pipeline influence, using those insights to determine what we create and invest in next.
Build for scale. Create the systems and processes that make our content easy to find, reuse, measure, and scale, while partnering across Brand, Product Marketing, and Growth.

What You'll Do

4+ years of experience in content marketing, ideally in B2B SaaS, healthcare, or another complex industry
Exceptional writing and editing skills, with the ability to make complicated ideas clear, interesting, and memorable
A strong instinct for what makes a story worth telling, not just what fills a content calendar
Experience developing a content strategy and personally creating the work
Strong interviewing skills and the ability to draw compelling insights out of customers and subject matter experts
Experience with SEO, content analytics, and using search and customer data to identify opportunities
Familiarity with how discovery is changing through AI search and LLMs, and excitement about experimenting with how brands show up in those environments
Experience creating and distributing content across multiple formats and channels
Strong cross-functional instincts and comfort working with customers, executives, Sales, Product, and Customer Success
High ownership and comfort with ambiguity. You’re excited to build the function, not inherit a playbook
Genuine curiosity about healthcare and the problems Vitalize is solving