Product Marketer – Commercial & Investment Bank Markets – Associate – New York

J.P. Morgan; New York (NY); On-site; USD 65,000 - 110,000; Full time

Job summary

An established industry player is seeking a Product Marketer- Associate to join their dynamic CIB Markets Marketing team. This role is crucial for driving strategic marketing initiatives that effectively communicate with target audiences. You will develop and deliver impactful marketing assets, collaborate with a diverse team, and engage with stakeholders to enhance client experiences. If you are passionate about digital marketing and eager to make a significant impact in the financial services sector, this opportunity is perfect for you. Join a forward-thinking company where your contributions will shape the future of marketing in banking.

Qualifications

• 5+ years in digital marketing within financial services.
• Strong project management skills with attention to detail.
• Proven ability to engage clients through innovative marketing.

Responsibilities

• Plan and execute innovative marketing programs for various products.
• Collaborate with global teams to optimize marketing asset distribution.
• Measure impact and prepare presentations of findings.

Skills

Digital Marketing

Project Management

Copywriting

Data Analysis

Client Engagement

Communication Skills

Education

Bachelor's Degree in Marketing or Related Field

Tools

Client Databases

Digital Advertising Platforms

Job description

J.P. Morgan’s Commercial & Investment Bank (CIB) is a global leader across banking, markets, securities services and payments. Corporations, governments and institutions throughout the world entrust us with their business in more than 100 countries. The Commercial & Investment Bank provides strategic advice, raises capital, manages risk and extends liquidity in markets around the world.

Our clients include some of the largest public and private institutional investors, such as asset managers, financial institutions, public and private pension funds, governments, hedge funds, insurance companies, and corporations. We deliver a comprehensive range of services tailored to meet their specific needs, including award-winning research, sales ideas, analytics, trade execution, and post-trade services like clearing and settlement.

Job Summary:

As a Product Marketer- Associate on the CIB Markets Marketing team, you will play a pivotal role in supporting the strategic direction and execution of global marketing programs for our business. You will be responsible for contributing to and implementing strategic marketing plans that effectively communicate key messages to target markets, while continuously evaluating the success of marketing activities. Your deliverables may include messaging, positioning, collateral, advertising, digital marketing, direct mail, video, client events, and research.

You will own the development and delivery of marketing assets that showcase our capabilities to existing and prospective clients/users globally.

Additionally, you will collaborate closely with members of the global CIB Marketing team, including specialist partner teams such as social media, creative services, and analytics, and will cultivate strong business partnerships across regions and all major product areas.

Job Responsibilities:

• Plan and execute programs to ensure effective, innovative, and efficient delivery across the user journey for various products within the J.P. Morgan Markets business.
• Build strong relationships with business stakeholders at all levels and marketing partners across regions, while efficiently managing vendors and external consultants.
• Optimize the distribution of marketing assets to relevant audiences.
• Write, edit, and contribute to the design of programs, including direct marketing campaigns (email), digital channels (web, online advertising, social media), global and regional sales tools (brochures, fact sheets), and product videos/interactive help guides.
• Manage creative development and production with agencies and internal partners to ensure projects are delivered on time and within budget.
• Measure impact and effectiveness, preparing presentations of findings.
• Collaborate with Legal and Compliance teams globally to ensure approvals are in place before campaign and development work begins.
• Coordinate with the extended global team within CIB and other areas of the firm to ensure effective sector, local, regional, and global activity.
• Implement brand guidelines and communicate requirements clearly and practically.
• Handle other projects and activities as dictated by business needs.
• Prioritize and re-prioritize projects as business requirements shift.

Preferred qualifications, capabilities and skills:

• Proven track record in marketing digital solutions in the financial services space or experience developing and activating client engagement frameworks.
• Familiarity with Markets products and institutional investors is preferred.
• Digital-first approach to marketing, with experience in digital and advertising required to promote an e-commerce platform.
• Strong project and time management skills, capable of managing multiple and varied projects concurrently and end-to-end.
• Detail-oriented with a data-driven approach.
• Executes with firm attention to detail and a solid understanding of brand principles.
• Excellent oral communication, presentation, and influencing skills.
• Ability to collaborate and establish credibility with business colleagues globally, actively engaging with marketing/product management and business contacts across the firm to execute marketing plans.
• Effectively identifies and implements solutions to reduce complexity in marketing activity.
• Self-starter, professional, focused, and reliable.
• Keen interest in learning about and understanding our products and platforms.

Preferred qualifications, capabilities and skills:

• Excellent written communication skills, including copywriting, editing, and proofing.
• Strong analytical skills, able to critically assess key decisions and produce clear evaluations of activities to support continuous improvements.
• Comfortable with client databases, able to segment clients effectively based on objectives.

**Please note this role requires 5 days a week in office, in the location listed on the requisition, no hybrid or remote work available.