Product Marketer

World Emblem™; Town of Florida (NY); On-site; USD 95,000 - 140,000; Full time

Job description

About World Emblem

We are the world’s largest emblem manufacturer and embroidery services with 8 strategic locations throughout the US, Canada, Mexico, and Europe . We have been trusted year after year by customers for over 30 years to provide high-quality products and embroidery services that help customers create a great look, have memorable experiences, and promote their brand . We offer a wide variety of emblem options, ranging from traditional embroidered to FlexStyle patc hes and everything in between . Our culture is represented by our Core Values:

Our culture is represented by our Core Values: Stay positive, Get the Job Done, Customer Centricity, a nd 100% Committed to the team.

Job Summary

World Emblem is hiring a Product Marketer to own product definition, positioning, and commercialization clarity across our portfolio, including World Emblem, Hero’s Pride, and Custom Genie . This role exists to answer one core question for the business: “What exactly are we selling, to whom, and how should it be sold?” This is not a Product Manager role . This role does not own product development, inventory, pricing execution, or campaign delivery . This role defines the product story and commercial structure — other teams execute .

Essential Duties And Responsibilities

• Define and maintain clear product positioning and value propositions across World Emblem’s product portfolio .
• Own product definition and commercial clarity for stock, custom, test, and end-of-life products .
• Partner with Sales, Revenue Marketing, Operations, and Channel teams to ensure products are clearly understood and correctly sold .
• Develop product messaging, use cases, and target customer segmentation by product family .
• Establish and maintain pricing and packaging frameworks, including bundles and good / better / best structures .
• Drive catalog structure and SKU discipline, including classification and rationalization in partnership with Operations .
• Create sales enablement inputs such as product one-pagers, FAQs, competitive positioning, and objection-handling guidance .
• Define product launch messaging and internal readiness materials to support successful launches .
• Ensure channel readiness by aligning product offerings to appropriate sales channels (B2B, ecommerce, marketplaces) .
• Monitor products mix health and identify opportunities to reduce complexity and one-off custom requests .
• Maintain product clarity within internal systems and tools, including Business Central and HubSpot (as consumers of data) .
• Gather feedback from Sales and cross-functional partners to continuously improve product clarity and adoption-

Qualifications

• 6–10 years of experience in Product Marketing .
• Proven experience supporting manufacturing or complex product environments .
• Experience working in multi-channel businesses, including B2B, ecommerce, and/or marketplace channels .
• Demonstrated ability to manage and simplify SKU-heavy product catalogs (1,000+ SKUs preferred) .
• Strong understanding of product positioning, pricing logic, and commercial packaging .
• Ability to translate complex products into clear, structured messaging for Sales and internal teams .
• Strong written and verbal communication skills .
• High attention to detail with the ability to enforce structure and discipline .
• Comfortable working cross-functionally with Sales, Marketing, and Operations .
• Experience using CRM and ERP systems (e.g., HubSpot, Business Central or similar).

Skills

• Structured, system-level thinking
• Strong written and verbal communication
• Pricing and packaging intuition
• Ability to simplify complex offerings
• Comfort saying “no” when discipline is required

Education / Experience

• Bachelor’s degree in marketing, Business, Communications, or a related field required .
• Master’s degree (MBA or similar) is a plus but not required .
• 6–10 years of progressive experience in Product Marketing or a closely related role .
• Prior experience in manufacturing, apparel, accessories, or custom product industries strongly preferred .
• Experience supporting SKU-dense, multi-brand product portfolios is highly desirable .

Monday - Friday
9:30 AM to 6:00 PM