Lifecycle Marketer

World Emblem™; Town of Florida (NY); On-site; USD 75,000 - 120,000; Full time

Job summary

World Emblem is seeking a Lifecycle Marketer to own post-acquisition journeys across email and SMS. You will build and maintain HubSpot workflows, segment audiences, and tailor messages for uniform programs and direct/e-commerce buyers.

You will drive repeat purchases and lifetime value by optimizing onboarding, replenishment, and loyalty programs, while ensuring deliverability and CAN-SPAM/TCPA compliance. Collaboration with cross-functional teams is essential in this role.

Qualifications

• 3–6 years in lifecycle, CRM, retention, or email/SMS marketing.
• Hands-on mastery of a marketing automation platform—HubSpot strongly preferred.
• Proven track record designing multi-step automated journeys that moved retention, reorder, or LTV metrics.
• Strong analytical skills—comfortable building segments, reading cohort data, and designing clean A/B tests.
• Excellent copy instincts and an eye for on-brand creative; able to brief or self-serve email/SMS builds.

Responsibilities

• Own the customer lifecycle across email and SMS from welcome to loyalty.
• Build lifecycle workflows, lists, lead scoring, and automated journeys in HubSpot.
• Segment and personalize by industry, product line, recency, value, and channel.
• Drive retention, reorder, and lifetime value; set win-back and replenishment strategy.
• Test relentlessly with A/B and holdout tests; document learnings and scale wins.
• Ensure deliverability and CAN-SPAM/TCPA compliance across email and SMS.
• Report lifecycle-attributed revenue and retention cohorts to leadership.
• Collaborate with e-commerce, sales, creative, and customer service on campaigns.

Skills

Lifecycle marketing

CRM

Email marketing

A/B testing

Data analysis

Tools

HubSpot

Klaviyo

Marketo

Job description

About World EmblemWorld Emblem is the world's largest manufacturer of custom emblems and patches . For more than 30 years we have brought brands to life—producing and shipping close to 250 million products per year across embroidered, woven, PVC (PV+), leather, and Chenille formats for uniform and industrial-laundry programs, public safety, corporate apparel, sports, and headwear . With a network of plants across Georgia, Texas, California, and Mexico, a new 72,000-square-foot facility, and category-defining innovation like Flexbroidery™, the Hero's Pride NFC Smart Patch, and our WE VISION AI design platform, we combine manufacturing scale with technology and industry-leading turnaround—often as fast as 24 hours .

About World EmblemWorld Emblem is the world's largest manufacturer of custom emblems and patches . For more than 30 years we have brought brands to life—producing and shipping close to 250 million products per year across embroidered, woven, PVC (PV+), leather, and Chenille formats for uniform and industrial-laundry programs, public safety, corporate apparel, sports, and headwear . With a network of plants across Georgia, Texas, California, and Mexico, a new 72,000-square-foot facility, and category-defining innovation like Flexbroidery™, the Hero's Pride NFC Smart Patch, and our WE VISION AI design platform, we combine manufacturing scale with technology and industry-leading turnaround—often as fast as 24 hours .

Why This Role, Why Now

We are entering our next phase of growth: modernizing our go-to-market engine on HubSpot, standing up a data-driven demand and BDR function, expanding e-commerce and direct-to-buyer channels, and building a world-class marketing organization to match our manufacturing leadership . This role is a foundational hire in that building .

World Emblem sells to both large, uniform-rental and industrial programs and a growing base of direct buyers ordering through our e-commerce channels . Today, most of our relationship with those buyers ends at the transaction . The Lifecycle Marketer owns the opposite: turning first-time and one-off buyers into repeat, higher-value, longer-retained customers through email, SMS, and in-product lifecycle programs .

This is the person who builds our onboarding, nurture, win-back, reorder, and loyalty motions from the ground up inside HubSpot—and proves their impact on retention and lifetime value .

What You'll Own

• Own the customer lifecycle. Design and run the full post-acquisition journey—welcome/onboarding, activation, reorder and replenishment prompts, cross-sell/upsell, win-back, and loyalty—across email and SMS .
• Build in HubSpot. Create and maintain lifecycle workflows, lists, lead scoring, and automated journeys in HubSpot; partner with RevOps on data hygiene and the HubSpotBusiness Central (Celigo) sync so segmentation reflects real order history .
• Segment and personalize. Develop segmentation by industry, product line (embroidered, PV+, woven, Chenille), order recency/frequency/value, and channel; tailor messaging to uniform programs vs. direct and e-commerce buyers .
• Drive retention and LTV. Set the reorder, replenishment, and reactivation strategy that grows repeat-purchase rate, average order value, and customer lifetime value .
• Test relentlessly. Run a continuous A/B and holdout testing program on subject lines, offers, cadence, and creative; document learnings and scale what wins .
• Own deliverability and compliance. Manage sender reputation, list health, and CAN-SPAM/TCPA compliance across email and SMS .
• Report on impact. Build and maintain dashboards on lifecycle-attributed revenue, retention cohorts, and program performance for marketing and revenue leadership .
• Partner cross-functionally. Work with e-commerce, sales, creative, and customer service to align lifecycle messaging with promotions, launches, and account priorities .

Your First 90 Days

• Audit the current state of email/SMS, HubSpot data, and existing automations; deliver a lifecycle gap analysis and prioritized roadmap .
• Ship a foundational onboarding/welcome journey and a reorder/win-back flow for direct and e-commerce buyers .
• Stand up a baseline lifecycle reporting dashboard with clear retention and LTV metrics .
• Define the segmentation model and lifecycle stages in partnership with RevOps .

How Success Is Measured

• Repeat purchase rate and reorder frequency among direct/e-commerce buyers .
• Lifecycle-attributed revenue and its share of total revenue .
• Customer lifetime value and retention by cohort .
• Email/SMS engagement (open, click, conversion) and deliverability of health .
• Program velocity—number of tested, live lifecycle journeys .

What You Bring

• 3–6 years in lifecycle, CRM, retention, or email/SMS marketing, ideally with a meaningful e-commerce or B2B2C component .
• Hands-on mastery of a marketing automation platform—HubSpot strongly preferred (Klaviyo, Marketo, or similar acceptable) .
• Proven track record designing multi-step automated journeys that moved retention, reorder, or LTV metrics .
• Strong analytical skills—comfortable building segments, reading cohort data, and designing clean A/B tests .
• Excellent copy instincts and an eye for on-brand creative; able to brief or self-serve email/SMS builds .
• Working knowledge of email/SMS deliverability and compliance (CAN-SPAM, TCPA) .

Nice to Have

• Experience with manufacturing, apparel, promotional products, or uniform business .
• Familiarity with Business Central or another ERP and iPaaS tools like Celigo .
• SQL or comfort working directly with data/BI tools .
• Loyalty or subscription/replenishment program experience .

Equal Opportunity

World Emblem is an Equal Opportunity Employer . We celebrate diversity and are committed to creating an inclusive environment for all employees . All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, age, or any other characteristic protected by law .