Product Marketer

T:0; San Francisco (CA); In loco; USD 120.000 - 180.000; Tempo pieno

Descrizione del lavoro

T:0 is the AI-native finance platform building a complete finance function for startups. We are seeking a seasoned product marketer to own positioning, messaging, and go-to-market content, working closely with the CEO, product, and growth teams.

You’ll translate customer insights into compelling narratives and drive launches that accelerate adoption and growth. In this production-focused role, you’ll own the homepage messaging, develop product videos and walkthroughs, and craft SEO-driven

Competenze

• 5+ years in product marketing or adjacent role owning positioning and assets.
• Exceptional writing ability and samples will be requested.
• Track record of high output with measurable impact.
• Experience conducting real customer research and translating insights to messaging.
• Ability to grasp technical product details and articulate them clearly.
• Ability to operate without a predefined brief and drive initiatives.

Mansioni

• Own how T:0 is positioned, understood, and chosen by customers.
• Collaborate on messaging across website, decks, launches, and content.
• Write homepage copy and partner with Growth on page builds and traffic.
• Create product content including walkthroughs, explainers, demos, and launch assets.
• Lead product launches with narrative, assets, timing, and internal enablement.
• Own blog and SEO strategy, define targets, and produce briefs and content.
• Develop sales enablement materials like one-pagers, battlecards, and demos.
• Help frame pricing and packaging with the CEO and Product.
• Gather customer proof (quotes, case studies, logos) for buyer outreach.

Conoscenze

Product marketing

Exceptional writing

User research

AI tools usage

Roadmap ownership

Strumenti

AI tools

Descrizione del lavoro

T:0 is your AI CFO from day zero. We automate the entire financial backend for founders - from bookkeeping and payroll to tax, forecasting, and investor reporting - so they can focus on building instead of managing financial busywork.

We’re not a research lab - we’re a launchpad. Our team is building an AI-powered finance engine and moving fast alongside real companies. Ideas go from whiteboard to production in weeks, not years, and engineers see the immediate impact of their work in the hands of customers.

Our mission is to rewire the broken infrastructure of global finance, and your work directly contributes to that transformation. At T0, you’ll solve real problems with immediate customer impact, operate with autonomy and ownership, and build foundational AI on top of infrastructure already supporting businesses at scale. If you want to move fast, tackle challenges that truly matter, and help redefine how financial operations work across the industry, this is where you build.

That's how T:0 believes a company's finances should run, and that's what we deliver to our customers.

What we do

T:0 is the AI-native platform built to run a company's complete finance function end-to-end. Bookkeeping, rev rec, AP/AR, FP&A: one system where every workflow connects, every entry has an auditable trail, and finance teams get back hours to focus on strategy and growth.

Why it matters

Finance today runs on manual processes, fragmented tools, and a stack stitched together with spreadsheets and email. It's expensive, slow, and no one's happy with it. T:0 replaces all of it.

Why we're different

T:0 is built on Airwallex's infrastructure: global scale, real revenue, real longevity. No venture funding. No misaligned incentives. Just the right solution, built for the long term.

What it's like here

We build in production, not in theory. Ideas go from whiteboard to customer hands in weeks, and the impact is immediate. You'll tackle real problems with real stakes, operate with autonomy and ownership, and build foundational AI on infrastructure already supporting businesses at scale.

How you'll make impact

Own how T:0 is positioned, understood, and chosen by its customers. You'll combine customer research, positioning, exceptional writing, product content, launches, SEO, competitive intelligence, sales enablement, pricing and packaging to turn strategy into work customers can see and use. This is a production role as much as a thinking role: you might rewrite the homepage, record a product walkthrough, draft the newsletter, build a competitive one-pager for a live deal, and interview customers in the same week. You'll work directly with our CEO, Product teams, Chief of Staff, Growth Marketer, and Founding GTM hire.

• Own the ICP and know the customer better than anyone here. Run customer interviews and win/loss conversations continuously, sit in on sales calls, turn what you hear into messaging that lands, and share the learning with Product.
• Own positioning and messaging. Build the core narrative - what T:0 is, why it matters, and why it's different - plus the frameworks that keep the website, sales deck, launches, and content consistent. Test messaging with real prospects rather than relying on internal debate.
• Write the website. Own the copy on every page while partnering with the Growth Marketer, who owns page builds, tests, and traffic.
• Make product content, including product walkthroughs, explainers, demo videos, and launch assets. Move quickly in-house by default and bring in outside support when work genuinely needs production polish.
• Run product launches. Build a repeatable launch motion covering narrative, assets, internal enablement, timing, and a clear read on whether the launch worked.
• Own the blog and SEO content strategy. Decide what T:0 should rank for, write the briefs, and write the pieces that matter. Growth handles technical SEO and distribution.
• Write the T:0 newsletter. Growth grows the list; you make it worth reading.
• Own competitive intelligence. Know who T:0 is up against, keep comparisons current, and arm the sales team with material they can use on a call.
• Build sales enablement materials, including one-pagers, objection handling, competitive battlecards, and demo narratives. The Founding GTM hire runs enablement with the Airwallex sales organisation; you build what they run.
• Own pricing and packaging. Partner with the CEO and Product on pricing, tiers, and how the offer is explained.
• Collect and use customer proof, including quotes, reviews, case studies, and logos, and put it in front of buyers.

You'll work from our San Francisco office three days a week.

What we're looking for

• 5+ years in product marketing, or an adjacent role where you personally owned positioning and shipped the assets that came from it.
• Exceptional writing ability. This is the single highest bar in the process; you'll be asked for samples and a short written exercise.
• A track record of high output. You can walk us through what you shipped in a recent 90-day stretch, demonstrating volume and velocity rather than one flagship deliverable.
• Experience conducting real customer research and showing how a specific insight changed specific messaging.
• The ability to hold your own on a technical product. You don't need a finance or accounting background, but you need to get deep into how things work rather than staying at the surface.
• The ability to operate without a brief. Nobody here will hand you a prioritised queue.

Preferred

• Fintech, accounting, or founder-finance-stack experience.
• Experience as the first or only product marketer at a company.
• Comfort recording and lightly editing your own product videos.
• Aggressive use of AI tools for research, drafting, competitive monitoring, and content iteration.
• Experience marketing to founders and early-stage operators.

You'll thrive here if

• You're comfortable owning the roadmap yourself.
• You like defining your own space rather than staying in one narrow lane.
• You're excited by a category that hasn't been won yet, and want to be early enough to shape it.
• You're not precious about your ideas. You push hard for what you believe in, but pivot fast when the data says otherwise.
• You come to the table with a point of view, not just a problem.