Product Marketer

Paces; New York (NY); Hybrid; USD 140,000 - 160,000; Full time

Benefits offered by this job

Hybrid work in Williamsburg, Brooklyn

401(k) matching

Health, Dental and Vision insurance

Paid company holidays & PTO

Competitive equity compensation

Base salary 140k–160k

Job summary

Paces in Brooklyn, NY is seeking a Product Marketer to own the full lifecycle from discovery to go‑to‑market. You’ll partner with product and sales teams to craft positioning for AI powered power development and drive adoption across data centers, utilities, and infrastructure buyers.

The role offers hybrid work in Williamsburg with a base salary of 140k–160k plus bonus and competitive equity. You’ll influence roadmap, define messaging, and lead cross‑functional launches to accelerate growth.

Qualifications

• 5+ years in product marketing, owning the full lifecycle from discovery to launch and enablement.
• Proven track record partnering with product at a high-growth SaaS or AI company; influence roadmap.
• AI-focused mindset; comfortable integrating AI into marketing workflows.
• Proven launches end-to-end and driving adoption and pipeline outcomes.
• Excellent communicator across written, verbal, and multimedia channels.
• Comfortable with technical products and buyers; energy/infrastructure experience is a plus.

Responsibilities

• Run continuous market and customer discovery and feed insights into product strategy and roadmap.
• Own positioning and messaging across evolving markets and channels.
• Lead the launch cycle across weekly releases with cross-functional planning and enablement.
• Build sales enablement assets like decks and narratives; improve objection handling.
• Define and segment buyer/user personas across data centers, utilities, developers, and energy infra players.
• Test, measure, and tie marketing programs to pipeline and adoption; iterate.

Skills

Product marketing

Lifecycle ownership

Cross-functional collaboration

Messaging & positioning

Data-driven marketing

AI in marketing

Job description

Product Marketer - Paces

In the next 30 years, the world will energize and transform every part of the built environment to be more climate positive. But today's clean energy development process can't move fast enough to meet global goals. Paces exists to change that. Our AI based solutions accelerate power development – unlocking one of the greatest opportunities of our time: transforming how infrastructure gets built and ensuring it's built as climate positive as possible.

Our Solution

Power project development is slow, manual, and fragmented. Paces fixes that. We pair agentic AI with in‑house development expertise to compress the full lifecycle (site identification through interconnection and permitting) into a fraction of the typical timeline. The result is more renewable energy where it’s needed, profitable projects for the developers powering AI, and allocation of resources to the infrastructure making the greatest impact on our climate. Our platform serves renewable energy and data center developers, real estate firms, and infrastructure operators with technology built on hundreds of proprietary data layers and unmatched expertise from our team of in‑house domain experts.

Our Team

Our team consistently reports that working at Paces offers the most impactful, meaningful work of their careers. Based in Brooklyn, New York, we’ve brought together incredible individuals with experience from technology and energy industry leaders including Meta AI, DeepMind, and Tesla, many high‑growth startups, TotalEnergies, Con Edison and GE.

We released the Paces Agent earlier this year and have an ambitious product roadmap to deliver on our mission. The Product Marketer will have an exciting opportunity to bring together what the market needs, what we build, and how our customers and the broader community learn about it. We are looking for a Product Marketer who has owned the full lifecycle; living upstream in customer and market discovery, partnering tightly with product through the build, and owning go‑to‑market end to end. This is a hands‑on, foundational role: you’ll define how we position a category that’s still being created and be the connective tissue across technical and go‑to‑market teams.

What You'll Achieve

• Run continuous market and customer discovery (win/loss, customer interviews, competitive intelligence) and feed those insights back into product strategy and the roadmap
• Own positioning and messaging as the market evolves (AI infrastructure, data centers, grid constraints) and drive consistency across all channels
• Lead the launch cycle across weekly releases, starting with the cross‑functional plan across sales, customer success, and revenue operations; determining tiering and automation opportunities; crafting messaging, narrative, content and sales enablement; analyzing impact, and proactively communicating to all partners
• Build the enablement layer — battlecards, decks, demo narratives, objection handling — to empower sales and customer success with insight, speed, and confidence
• Define and segment our buyer and user personas across data centers, utilities, developers, and energy infrastructure players
• Test, measure, and learn; leverage marketing tools to tie messaging and launches to pipeline and adoption; invest in what’s working
• Partner with product from concept through GA — shaping what gets built and why, then owning the positioning and messaging that translates technical capability into customer value for developers and operators
• Be a force multiplier: leverage AI tools across content, research, and campaign execution to accelerate output for internal partners and customers
• Ensure Paces is seen as the defining voice in AI‑powered power development through thought leadership, media, and presence at key industry moments

Requirements

• 5+ years in product marketing, with clear ownership of the full lifecycle — discovery through launch and enablement
• A track record of partnering with product as a true counterpart, providing insight and influencing roadmap rather than just receiving handoffs, at a high‑growth SaaS or AI company
• AI obsessed; vibe coding must be part of your workflow
• Proven track record owning launches end to end and tying messaging and positioning to adoption and pipeline outcomes
• Excellent communicator (written, verbal, multimedia) with experience shaping positioning and messaging across channels
• Moves fast and experiments; discards what does not work and doubles down on what does
• Comfortable with technical products and technical buyers; energy, infrastructure, climate, or hard‑tech experience is a strong plus

About You

• A strategic marketer who connects positioning and messaging decisions to business impact
• Hands‑on; willing to roll up your sleeves and execute end to end
• Excited about the future of AI and building infrastructure that powers the energy transition

Compensation And Benefits

• 140k‑160k annual base, plus bonus
• Competitive equity compensation
• 401(k) matching
• Health, Dental and Vision insurance
• Paid company holidays & PTO
• Hybrid work in the office in Williamsburg, Brooklyn ~3x per week

Bonus Points

• Experience marketing to renewable energy and data center developers, real estate brokerages, or infrastructure‑focused buyers
• Familiarity with how power projects get developed — siting, interconnection, permitting — and what slows them down
• 1+ years of early‑stage startup experience

About Paces

If you’re a builder who wants to actively construct a more climate positive future, join us!

We are enabling the climate optimum use for all the world’s land and are thought leaders in the evolving data center and renewables markets.

We have world class customers and are growing!

We’ve raised $18M+ led by Navitas Capital, Resolute Ventures and Y Combinator.